Cat Velez - 11th May 2015

So you've had all weekend to digest the result of the general election, and you may well be even more down in the dumps than you were on Friday. Well, punk duo The Slaves have a message: 'cheer up London. It's not that bad.'

Well, we'll see... But Ben & Ross have delivered a rip-roaring video where the pair spread the good times, accumulating a band of enthusiastic followers, and a double decker bus – and the clincher: free ice cream – all in the style of one continuous shot. What's not to love? 

BEN & ROSS:

"The band came to us with an idea of gathering all the miserable faces of London and pulling them together for a huge celebration in a park. This nearly gave our producer a heart attack!

"Our initial idea was to explore the concept through a car dashboard camera. A small London traffic incident, that grows in scale and absurdity. You see these videos on YouTube: Londoners at each other throats over the cycle lane. It's pretty pathetic when you think about it. So what you now see, is a version that starts as we intended but develops into something more dynamic and fluid. We get a great energetic performance from the band whilst creating what feels like a seamless one shot (almost).

"We had a lot of fun!" 
 

PRO Credits

Credits

DirectorBen & Ross
ProducerDrew O'Neill
Director of PhotographyJames Rhodes
LabelVirgin EMI
CommissionerJames Hackett
Production ManagerNatalie Taylor
Production AssistantJake Flowers
1st ADJerome Franc
2nd ADMark McPadden
Focus PullerAndrew Bradley
2nd ACDarren Ladbury
DITJomar O'Meally
Sound RecordingDaniel Brosnan
ChoreographyAlexandra Green
Art DirectionSets Appeal
Make-upLaura Szydlowski
StylistNil Tomakan
Asst stylistAnna Curtis, Laura Texido
RunnerJack Meredith, Rosie Owens
Sound MixTristan Cassel-Delavois
Post ProducerRoss McDowell
HairJessa Jessa
Other creditsProduction Runners: Sam Bassett, Natalia Vale, Danny Mounsey Floor Runners: Jack Meredith, Rosie Owens

Cat Velez - 11th May 2015

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