Zaiba Jabbar's video for Sinead Harnett for her track She Ain't Me boasts a lovely photographic quality and texture. Shot in 35mm film by Katie Swain, the video follows Harnett in the comfort of her own home, pondering upon the break-up of a relationship.

WIth stylistic elements such as a day-to-night timelapse sequence and abstract animation drawn directly on top of the film, Zaiba gives the video a distinctly personalised feel. 

ZAIBA JABBAR:

"The whole video was about capturing an insight into Sinead's world, just a normal girl hanging out in her bedroom from day to night. I wanted a mood that felt personal and intimate. This was then highlighted by the animation. I wanted this to feel innocent, primitive and bold and I felt the nature of doing this animation for real as camera less animation (a technique pioneered by the incredible Norman McLaren) would capture an insight and honesty that matches the emotion of the track.

"We began by shooting on 35mm film. We almost had an entirely female crew too, which was great (why does this not happen more please!?). The film was then scanned and made digital so we could edit it. Once edited I then worked with an animator to create a digital animatic to give us an indication of what some of the animation might look like on the footage. Thanks Daniel Murtha! We then graded the film and then had the film reprinted back on to 35mm negs which we sent to our animator. Enter the very talented and highly skilled, Em Cooper.

"I'm not sure anything could have prepared us for the delicate execution of painting directly on to film! Em then had to design her own contraption to allow her to go back and forth on the reel. She also ended up using coloured pens instead of paint as she could be more precise on the film and the colours were better.

"For the initial previews Em took photos on her SLR through a magnify glass which she then collated in an editing programme to make a small preview quicktime. It was quite exhilarating seeing the first preview and watching the concept become tangible. If you look carefully we switch between 25fps and 12.5fps animation and live action at 25fps. As it would have been even more time consuming doing 25fps animation on all clips. But I think this really adds to the charm.

"Once re-scanned I was surprised by how well the colours came out. We then had minimal tweaking in the final grade for delivery. A huge thank you to everyone who believed and made this very unusual project happen."