Cat Velez - 15th Apr 2015

The tempestuous Florence Welch and director Vincent Haycock are back with a new instalment in a series of videos for her upcoming album How Big, How Blue, How Beautiful, and once again reality transforms into something far more theatrical, as Florence is caught in an intense struggle with her self-destructive alter-ego.

Acting up like a monstrous tantrum-throwing inner child, this alternative Florence is played by Deena Thompson, who also featured Welch and Haycock's lovely video for St Jude. For Ship To Wreck, the setting moves to London, but the visual style and themes established in the previous videos remains - flowing camerawork, passionate relationships evoked through drama and modern dance.

This has a stronger focus on Florence's personal demons, shot through with wry humour, as she storms through life in a flurry of violent outbursts and sleeping pills...

PRO Credits


DirectorVincent Haycock
Production CompanyPark Pictures London
Executive ProducerStephen Brierley
Executive ProducerMary Ann Marino
Executive ProducerPaul McKee
ProducerNick Goldsmith
ProducerAlex Fisch
Production ManagerJo Coombes
Director of PhotographySteve Annis
Costume designerNatasha Newman-Thomas
ChoreographerRyan Heffington
Production AssistantPete Davies
Set PhotographerEmma Holley
Location ManagerKim Fenton
1st ADBarry Coldham
2nd ADGeorge Cassavetti
1st ACAhmet Husseyin
SteadicamRichard Lewis
Focus PullerChris Hayden
Sound RecordingSteve Barnacle
GafferLee Parfitt
Lighting SupplierLee Lighting Services
RiggerSteve Daly
RiggerKevin Daly
Art DirectorKate Beckly
DesignerRobyn Paiba
VFX SupervisorGraham Povey
VFX ProducerBruce Holder
Wardrobe AssistantLauren Groves
Make-up (Artist)Sarah Reygate
HairLiz Taw
EditorVincent Haycock
ColouristArnold Ramm
Sound designTom Paolantonio
FlameKevin Kim @ Bonch
LabelIsland Records UK
CommissionerBob Brimson
CommissionerNatalia Maus
Director's Rep (UK)Alexa Haywood at Free Agent UK

Cat Velez - 15th Apr 2015

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