Jimmy Brown - 13th Apr 2015

Set within one scene, Jeremy Cole's promo for Young Fathers' Shame follows protagonist Terry (brilliantly played by Joshua Hubbard) as he goes through a dramatic transformation - 'shedding himself from the shackles of his identity', echoing the soundtrack's contrasting mix of brutal intensity and melodic euphoria.


“At first listen, I considered Shame as a strong, dance-along pop track. With every repeated listen, the track started to sound more sinister and haunting but you still wanted to dance along to it.

"My intent with the video was to create a piece that reflected the poignancy of the lyrics and the intensity of the music - while at the same time bringing conversation and question about perception.”

PRO Credits


DirectorJeremy Cole
Production CompanyLemonade Money
ProducerJames Payne
Executive ProducerJames Payne, Faraz Osman
Production ManagerJess Wright
1st ADNick Bamigboye
Director of PhotographyDavid Wright
Focus PullerEwen Sadler
WardrobeJaime Jarvis
Make-upHayley St. Aimee
EditorJulian Fletcher
ColouristJp Davidson
Grading companyPitch Black Films
Lead actorJoshua Hubbard
Director's RepresentationLemonade Money
ChoreographerHolly Blakey
Production AssistantAndres Albert, Alex Motlhabane
SteadicamJosh Brooks
Production CoordinatorSophie Prendergrast
LabelBig Dada
CommissionerHannah Turnbull-Walter

Jimmy Brown - 13th Apr 2015

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