Set within one scene, Jeremy Cole's promo for Young Fathers' Shame follows protagonist Terry (brilliantly played by Joshua Hubbard) as he goes through a dramatic transformation - 'shedding himself from the shackles of his identity', echoing the soundtrack's contrasting mix of brutal intensity and melodic euphoria.

JEREMY COLE:

“At first listen, I considered Shame as a strong, dance-along pop track. With every repeated listen, the track started to sound more sinister and haunting but you still wanted to dance along to it.

"My intent with the video was to create a piece that reflected the poignancy of the lyrics and the intensity of the music - while at the same time bringing conversation and question about perception.”