She was briefly wrongfooted by having to rush its release a few weeks ago, but now the visual campaign for Björk's new album Vulnicura is in full swing, taking shape in a characteristically unconventional fashion. And it looks like she's established a collaboration with a super-talented director to rival her long-term creative relationship with Michel Gondry.  

Her work with Andrew Thomas Huang began with the video for Mutual Core from her last album, Biophilia. Now on Vulnicura, they have created the 'sound and vision installation' for Black Lake - shown in a special auditorium at the current Bjork exhibition at MoMA in New York. They have also created a 'virtual reality' video for Stonemilker, also showing at MoMA PS1, and at Rough Trade record shops in London and Brooklyn. 

And also this. The video for the track Family is described as a 'moving album cover' for Vulnicura (slightly confusing, as it's actually a lot less like the album cover shot than the video for Lionsong by Inez and Vanoodh). But in effect Huang uses his considerable multi-disciplinary talents to build the Björk universe from scratch, starting in CGI and then merging into live action.

It's not just creation, but a kind of regeneration, as we begin to distinguish a figure, prone on a rock and split down the middle. This becomes Bjork, lying on a rock within a familiar Icelandic landscape, and repeats the visual motif from the other Vulnicura videos of a small exposed area of chest, symbolic of a damaged heart.

It finishes with a symbolic CGI-enhanced repair job, indicating how the healing process continues - an uplifting message, that draws the viewer into the wonderful world created by Björk - and Andrew Thomas Huang.