Chris Turner - aka Favourite Colour: Black - draws the viewer into his story of corruption for Young Guns's Speaking In Tongues, in much in the way that Young Guns' lead singer Gus is lured into the maelstrom: by an exciting encounter with a girl in suspenders, stockings and a very short fur coat.

But its never as good again for Gus as that first time - in fact, it gets a whole lot worse – in a stylish visual demonstration of the law of diminishing returns. 

FAVOURITE COLOUR: BLACK (CHRIS TURNER):

"The brief was to make a film which was initially benevolent but takes a turn for the sinister. Something character-driven which included the band but wasn't conventionally performance based.

"I'd recently seen something about a 'photography club' where amateurs go to shoot glamour models posing for them. It sounded creepy, but a great metaphor for corrupted beauty if we gave it a visual twist to reflect the lyrical content of the song. The end result was a cyclical narrative which followed a guy who - after seeing an ad in a newspaper which read 'Do you want to dance with the Devil' (a line from the end of the song) - goes to a derelict location to photograph a model who embodies a typical kind of male fantasy version of sexuality. 

"As the narrative repeats, the man (played by Gus - the lead singer) revisits this place multiple times, but the more he goes the more he sees the ugliness of the situation. In the end, Gus is confronted by a twisted, distorted version of an ideal he once desired. During the edit, we removed the exterior 'real world' scenes to give the final film a more abstract feel and stylised aesthetic."