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Alt-J 'Pusher' by Thomas Rhazi

David Knight - 25th Feb 2015

Thomas Rhazi's video for Alt-J's Pusher takes its inspiration from a great British democratic tradition of soapbox politics, and sends it into a dark, bleak place.

As the camera circles an expanse of open ground a man climbs onto a box to begin to speak to the assembled smattering of homogeneous raincoat-wearing men. And as the circle tightens, the man becomes more passionate, and then desperate...

As with previous videos from Alt-J's second album This Is All Yours, band frontman Joe Newman was involved at the conceptual stage of the Pusher video. And his involvement which has allowed Thomas Rhazi to reach for his powerful, thought-provoking, unquestionably bleak climax.

“The original idea was Joe's one," says Thomas. "It was about a guy breaking his neck in a very poetic way. We spoke about the British Speaker’s Corners – all those men and women in the late 70’s preaching for their own reasons and beliefs.

"I wanted this film to be very humanist and as deep and simple as it could be. The hero does the most excessive act because he can’t do anything else – shaking up people’s minds in those dark and sad times”, says Thomas.

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David Knight - 25th Feb 2015

Tags

  • Director's notes
  • Drama
  • Promos
  • Alternative

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Credits

Production/Creative

Director
Thomas Rhazi
Producer
Jules de Chateleux
Producer
Roman Pichon Herrera
Production Company
1st AD
Charlotte Boulin

Camera

Director of Photography
Nicolas Loir

Art

Production designer
Audrey Malecot

Editorial

Editor
Delphine Genest

Grading

Colourist
Didier Lefouest

VFX

VFX Company
Mathematic
Post production company
Home Digital Pictures
Post Producer
Clémence Cuvelier
Post Producer
Guillaume Marien

Commission

Label
Infectious

Misc

Line Producer
Aurelie Bruneau

David Knight - 25th Feb 2015

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