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David Knight - 30th Oct 2014

Just when you thought OK Go must have exhausted all the possibilities of the insanely ingenious art-performance video; and that Writing's On The Wall was surely the last word in jawdroppingly art directed and choreographed one-take extravaganzas... 

Okay, no-one actually thought that they would stop doing this sort of thing. We're just glad that Honda got in touch, and showed the guys something they've been working on for a while... 

It's the latest beta version of Honda's mini-personal mobility device, the Uni-Cub. Part-unicycle, part sitdown segway, it's the co-star of the video for I Won't Let You Down, together with hundreds of Japanese schoolkids who also make a crucial contribution to a visual display only visible from the air.

The result, directed by Damian together with Kazuaki Seki, and Morihiro Harano as creative director, is just as impressive and spectacular as we have come to expect from this remarkable band.

But arguably the biggest star of the video, in a technical sense, is behind the camera. Or rather, it is the eye of the video. When the horizontal steadicam-like movement (shot half-speed, as is clear from the first seconds of the video) as OK Go move on their Uni-Cubs from studio to exterior, suddenly goes vertical, it's no secret how it's done. But it is one of the most imaginative uses of drone technology yet seen.

For a band that specialises in 'wow' moments, it is up there with the best. OK Go actually don't let us down, do they?

• More on how they made the I Won't Let You Down video

Credits

Creative DirectorMorihiro Harano
Art DirectorJun Nishida
Co-DirectorKazuaki Seki
Co-DirectorDamian Kulash, Jr.
Choreographerfuritsukekagyou air:man
Director of PhotographyMakoto Okuguchi
LightingAkiyoshi Irio
GripTakashi Taniguchi
DITTaito Oyama
Quadrocopter PilotKenji Yasuda
StylistKazuki Yunoki
Hair & Make-upAsuka Fujio
SoundIsao Yoshida
Location ManagerKyohei Kitamura
OnlineShunsuke Kakuuchi
OnlineTakashi Tanaka
ColouristShigeyuki Toriumi

David Knight - 30th Oct 2014

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