Pearls Negras 'Make It Last' by Ian Pons Jewell
Jimmy Brown - 1st Sept 2014
Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered...Â
IAN PONS JEWELL:
"I was approached by David Alexander who is [Pearls Negras'] producer, to make a video for them. We had about £1000, so Neirin Jones, our great DP suggested going down the route of VHS.
"This sparked my idea for basing it around the format itself and doing a slightly over the top telenovela style intro and outro, with Moran Beringer's VFX skills mashing up the whole central music video section!"
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Credits
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Production/Creative
- Director
- Ian Pons Jewell
- Producer
- Producer
- Production Company
- Production Manager
Camera
- Director of Photography
- Focus Puller
Lighting/Grip
- Gaffer
Art
- Art Director
- Art Director
Wardrobe
- Make-up
- Wardrobe
Choreography
- Choreographer
Editorial
- Editor
Grading
- Colourist
- Grading company
VFX
- VFX
Commission
- Label
Jimmy Brown - 1st Sept 2014