Here at Promo News, we've been waiting patiently for the release of full uncensored director's cut of the Vince Staples video for Señorita. Forget the watered-down version …
Pearls Negras 'Make It Last' by Ian Pons Jewell
Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered...
IAN PONS JEWELL:
"I was approached by David Alexander who is [Pearls Negras'] producer, to make a video for them. We had about £1000, so Neirin Jones, our great DP suggested going down the route of VHS.
"This sparked my idea for basing it around the format itself and doing a slightly over the top telenovela style intro and outro, with Moran Beringer's VFX skills mashing up the whole central music video section!"
|Art Director||Anne Santoro Gomes|
|Director||Ian Pons Jewell|
|Producer||David Leon Alexander|
|Producer||Jan Yan Ian|
|Production Manager||Anne Santoro|
|Director of Photography||Neirin Jones|
|Focus Puller||Bruno Travers|
|Art Director||Marina Lara|
|Production Company||Studio Murmur|
|Grading company||th1ng th2ng|
|Choreographer||Dejaneth Idalice Dos Santos|
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