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Jimmy Brown - 1st Sept 2014

Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered... 

IAN PONS JEWELL:

"I was approached by David Alexander who is [Pearls Negras'] producer, to make a video for them. We had about £1000, so Neirin Jones, our great DP suggested going down the route of VHS.

"This sparked my idea for basing it around the format itself and doing a slightly over the top telenovela style intro and outro, with Moran Beringer's VFX skills mashing up the whole central music video section!"

Credits

DirectorIan Pons Jewell
Production CompanyStudio Murmur
ProducerDavid Leon Alexander
ProducerJan Yan Ian
Production ManagerAnne Santoro
Director of PhotographyNeirin Jones
Focus PullerBruno Travers
GafferJoubert Freitas
Art DirectorMarina Lara
Art DirectorAnne Santoro Gomes
WardrobeJulia Tartari
Make-upAmanda Schön
EditorBen Canny
ColouristDanny Atkinson
Grading companyth1ng th2ng
VFXMorgan Beringer
LabelBolabo Records
ChoreographerDejaneth Idalice Dos Santos

Jimmy Brown - 1st Sept 2014

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