Jimmy Brown - 21st July 2014

Filmed at an old Parisian warehouse, fashion director Lisa Paclet delivers this simple, stylish and effective promo for The Ting Tings' new single Wrong Club taken from their as-yet-untitled forthcoming album.

Beautifully choreographed by I Could Never Be A Dancer duo Oliver Casmayou and Carine Charaire, Lisa's promo sees singler Kate White put in an excellent performance as she dances around a light show. 

LISA PACLET

"It’s an interesting song, as it has a very pop/70’s disco vibe which you can dance to, yet speaks to a feeling of alienation, of not belonging, and anti-conformism.

"I wanted to translate this dichotomy visually, using the codes of traditional pop performance based videos, yet bringing a slightly rougher edge and a subtle symbolic meaning to the clip.

"Katie dances inside a raw cement hangar surrounded by a cage of lasers that confine her to portions of a larger space.
The lasers directly represent the invisible barriers we construct in our minds, the codes we adhere to as we go through life, the Wrong Club".

Credits

ComboCéline Erb
DirectorLisa Paclet
ProducerMaeva Caron
Line ProducerMaxime Hervé
ChoreographerI Could Never Be a Dancer
1st ADMarie Legrevellec
Director of PhotographyKaname Onoyama
StylistJean-Charline Tomlinson
HairShuko Sumida
Make-upMayumi Oda
1st ACJohan Leclaire Bottareli
2nd ACMichael Rodriguez
Production CompanyFrenzy Paris
GafferPierre-Antoine Conan
ElectricianSteve Corbion
ElectricianBenjamin Moreau
Head GripCyril Colmant
GripPascal Banizet
GripLeonard Colmant
Unit ManagerAnne Laboureau
Post production companyFirm Studio
EditorEdouard Mailaender
ColouristEmiliano Serantoni
Special ThanksElsa Rakotoson, Vantage, Panalux, Laser Emotion

Jimmy Brown - 21st July 2014

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