Luke Tierney - 14th July 2014

Beau Burrows has created an intriguing promo for Hooray For Earth's Keys, where a biker's ride through the night becomes seductively strange. Other heads - and skulls - pop up in the biker's helmet - all achieved by practical effects of motion and light.

BEAU BURROWS:

"Hooray for Earth have a wonderful ear - and, unsurprisingly, eye - for the foreign-yet-familiar and seductively strange, so when they came to us with the prospect of working on a video for their new album, we got excited....we developed and programmed a computer-controlled system of lights and motion control rigs that would flash and move in sync with the song. This allowed us the freedom to shoot different objects and at different locations while keeping the perspective and lighting consistent; It's motion and light control, all in one. Noel and everyone in Hooray for Earth brought a lot to the table during these exploratory shoots, which made collaborating closely with the band an integral part of the creative process. We certainly had a blast shooting it, so we hope everyone enjoys watching!" 

Credits

DirectorBeau Burrows
Director of PhotographyTucker Bliss
ProducerWilliam Crouse
Production CompanyNorth Of New York
Production Company1st Ave Machine
Executive ProducerRhys Stover
1st ADJames Koenigsberg
Director of PhotographyTucker Bliss
LabelDovecote Records
Other creditsCreative Director: Aaron Duffy

Luke Tierney - 14th July 2014

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