2012 X Factor winner James Arthur takes a winter morning stroll along the Thames, and on through a remarkably non-rainy London, in the promo for his new single Get Down - directed by Bugsy.
The video is powered by some on-screen lyrical stabs, but the real visual hook come when the live action transforms to animation - an excellent enhancement courtesy of the team of nine animators from MPC who worked on the project.
BUGSY
"I was really interested in directing a pop video and when the opportunity came up to work with James Arthur I was excited at the prospect of doing so.
"James was a pleasure to work with and we had a great shoot walking through London shooting against backdrops that had an epic quality to them. This was enhanced with fantastic animation done by lovely team over at MPC".
| Director | Bugsy |
| Production Company | Good Egg |
| Producer | Ayo Davis |
| Executive Producer | John Hassay |
| Director's Representation | Marisa Garner @ Marisa Garner Associates |
| Line Producer | Rupert Savage |
| Production Manager | Angelica Polonczyk |
| 1st AD | Tristan Hefele |
| Director of Photography | Daniel Trapp |
| Make-up | Charlotte Reed |
| Hair | Charlotte Reed |
| Stylist | Kylie Griffiths |
| Editor | Brendan Jenkins |
| SFX Supervisor | Sophie Gunn |
| Post production company | MPC |
| Lead Animator | Bernat Amengual |
| Lead Animator | Matt Campbell |
| Lead Animator | Ed Christie |
| Animator | Mel Keyzor |
| Animator | Patrick Phoenix |
| Animator | James McIver |
| Animator | Dave Haupt |
| Animator | Jennifer Golden |
| Animator | Kristen Zaja |
| Label | Sony Music |
| Commissioner | Daniel Millar |
| Colourist | Richard Fearon |
| Label | Sony Music |
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