Jimmy Brown - 21st Feb 2014

London Grammar's gorgeously atmospheric Hey Now gets an equally gorgeously atmospheric treatment from promo director Chris Ullens.

Hugely watchable, a forest comes alive at night courtesy of some tasty animation and VFX, and as the track escalates, string artist Sebastien Preschoux unveils a stunning display of his craft as balls of string and light play amongst the trees...


"When this track came through for me to pitch on, I was immediately excited by it. I had been wanting to work with a string artist friend of mine (Sebastien Preschoux) for a few years, but we never seemed to find the right project.  Then when I heard this dreamy track, with all the fluctuating electronic notes in it, I thought "this is it!"    

"I had also wanted to do a video with land art animation in it for a while too, and thought this idea would work beautifully with Seb's strings and the whimsical tone of the track. And to make it all come together i envisioned staging these elements in a world influenced by the magical worlds of Miyazaki's films like Princess Mononoke.  The brightly coloured geometrical shaped lights that move through the forest were actually inspired by London Grammar themselves.  Even their logo is geometrical looking, and I wanted part of their identity showcased in the video- it works so well with all the other elements we've included.

"I didn't intend for the video to have a clear or identifiable narrative, I wanted it to be something beautiful but unexplainable- leaving it in an organic state, open to interpretation for the viewers imagination.

"This video was a labour or love for me and my crew. Taking 2 whole weeks shooting in a dark and sweaty studio, not to mention the enormous amount of prep that went into it before hand. Myself and my crew were so dedicated to making it the best it could possibly be and I'm incredibly proud of what we've all achieved together".

PRO Credits


DirectorChris Ullens
ProducerJade Bogue
String ArtistSebastien Preschoux
EditorJames Wright
Editing companyTenThree
AnimatorCadi Catlow
AnimatorChris Ullens
Animation AssistantJamie Durand
Director of PhotographyBen Magahy
2nd Unit DoPJamie Durand
Art DirectorCiaran Beale
LocationHolborn Studios
ColouristDenny Cooper
VFXJames Dooley
VFXJonathan Hicks
VFXAndy Barnard
Post Producer Carl Grinter
Director's RepresentationOB Management
LabelMinistry of Sound
CommissionerCaroline Clayton

Jimmy Brown - 21st Feb 2014

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