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Negash Ali ft Siff 'Fire In The Sky' by Craig Moore

Jimmy Brown - 19th Feb 2014

Shot in a boxing ring in North London, Craig Moore translates the demanding narrative in Negash Ali's Fire In The Sky - a rags-to-riches tale of a rapper's troubled past  - using engaging imagery and a stereoscopic rig, achieving an energetic and stimulating feel throughout.

CRAIG MOORE

"It was obvious that Fire In The Sky came from a personal place for Negash, and I wanted to translate his story by showing the viewer how much hard work goes into achieving your dreams.
 
"It was basically Negash verses himself and that’s why we felt that flashes of his INNER BEAST was a fitting alternative to having him fight someone else in the ring. His never-say-die attitude, which he conveys through his music, was on display as the physical nature of the shoot pushed him to the limit.
 
"The challenge was to keep things interesting and that’s where the stereoscopic rig added energy to his performance, bringing an original dynamic to a simple narrative."

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Jimmy Brown - 19th Feb 2014

Tags

  • Urban
  • Pop

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Credits

Production/Creative

Director
Craig Moore
Producer
Sophie Brooks
Production Company
FAMILIA

Camera

Director of Photography
Matt North
1st AC
Dani Kitchener

Wardrobe

Stylist
Grace Snell
Make-up
Katy Nixon

Editorial

Editor
Owen O'Sullivan

Grading

Colourist
Jon Leese-Pomfret
Colour grade company
Prime Focus

Agent

Director's Representation

Commission

Commissioner
Line Rindvig
Label
10 Thousand Music

Misc

Jimmy Brown - 19th Feb 2014

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