Negash Ali ft Siff 'Fire In The Sky' by Craig Moore
Jimmy Brown - 19th Feb 2014
Shot in a boxing ring in North London, Craig Moore translates the demanding narrative in Negash Ali's Fire In The Sky - a rags-to-riches tale of a rapper's troubled past - using engaging imagery and a stereoscopic rig, achieving an energetic and stimulating feel throughout.
CRAIG MOORE
"It was obvious that Fire In The Sky came from a personal place for Negash, and I wanted to translate his story by showing the viewer how much hard work goes into achieving your dreams.
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"It was basically Negash verses himself and that’s why we felt that flashes of his INNER BEAST was a fitting alternative to having him fight someone else in the ring. His never-say-die attitude, which he conveys through his music, was on display as the physical nature of the shoot pushed him to the limit.
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"The challenge was to keep things interesting and that’s where the stereoscopic rig added energy to his performance, bringing an original dynamic to a simple narrative."
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Jimmy Brown - 19th Feb 2014
Credits
Production/Creative
- Director
- Craig Moore
- Producer
- Sophie Brooks
- Production Company
- FAMILIA
Camera
- Director of Photography
- Matt North
- 1st AC
- Dani Kitchener
Wardrobe
- Stylist
- Grace Snell
- Make-up
- Katy Nixon
Editorial
- Editor
- Owen O'Sullivan
Grading
- Colourist
- Jon Leese-Pomfret
- Colour grade company
- Prime Focus
Agent
- Director's Representation
- MG
Commission
- Commissioner
- Line Rindvig
- Label
- 10 Thousand Music
Misc
Jimmy Brown - 19th Feb 2014