Helmi follows up his innovative 'mouth-cam' promo for Brodinski's Gimme Back The Night with a video for Dansson & Marlon Hoffstadt's Shake That that puts a different spin on the classic tropes of the hip-hop video.

There's booty, gangstas, lo-riders, twerking, more booty... and the lucky guy who presides over this wonderland is a very hip gangsta ghoul.

He's a cheeky charmer – and his nice face is the work of a prosthetics artist with a cool name: Vincent Demonfried.