It may not be a music promo, but the appearance of a sequel to Don't Hug Me I'm Scared, Joseph Pelling and Becky Sloan's brilliant hipster/slacker reimagining of a pre-school kids TV show, arrives like manna from heaven to dispel the early January blues.

So prepare for brilliant design and animation and bone-dry humour, as the subject matter of Don't Hug Me I'm Scared: 2 is a tad bleak. It's about Time. Which leads the talking clock to sing a song that leaves our little group with no illusions about where we're all heading. Well, there's no point keeping it from the kiddies, is there?