Jimmy Brown - 10th Jan 2014

Ruskin Kyle captures an ad-hoc performance from Glasvegas in his promo for Later...When The TV Turns To Static.

Set within a party at a house, Kyle oscillates between the band and the guests, creating a somewhat unique and intimate atmosphere echoing the introspective soundtrack...

RUSKIN KYLE

"When the opportunity arrived to work with Glasvegas, a band with a long history of richly textured and thought-provoking work, I jumped. Myself and my producer Rob took a meeting with frontman James early on where he laid out his ideas behind the track and we developed the concept for the video.

"The setting is a cool but pretty low-key house party where the band are playing to a roomful of friends, some of whom are spellbound, others almost oblivious. The idea was to conjure up that hazy and transient moment in time, well into the night when the drinks have taken hold and the conversation has begun to slur, when a room packed with people can suddenly feel a strangely lonely and unsociable place; as bubbles form around people and detach them down diverging paths.

"The story centres on one of these people and taking up his POV we share his experience of the space around him. Rather abruptly though, he gets up and walks off to escape from the intensity of that atmosphere... In what follows it is up to you whether you see it as reality or fantasy. All I'll say is that palm trees are not that easy to source on a wet winter morning in North London!

"Something else to look out for is a cameo by James' good mate Carl Barat, who could only make it to set for the last 15 minutes before wrap, but I was delighted we were able to get him in!"

PRO Credits

Credits

DirectorRuskin Kyle
Production CompanyKode Media
ProducerRob Jelley
Director of PhotographyEdgar Dubrovskiy
EditorDan Davies
Art DirectorJoe Fitz-gerald
Director's RepresentationAlex Harman
CommissionerFaye Purcell
ColouristMar Troughton
SparkHarry Gay
Art DirectorSeb Pietrovito
LabelBMG

Jimmy Brown - 10th Jan 2014

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