Rushes charming Christmas message sees Rudolf the deer get his red-nose from a pub in Soho.. and its a fine showcase for the VFX team at the estimable Old Compton Street-based post house - highlighting their capabilities as shoot supervisors as well as technicians.

Directed by Andy Nicholas, head of Rushes' new commercials-centric VFX operation, and Martin Goodwin, the project was achieved entirely within Maya, and used Nuke and Flame to composite the scenes and apply the final polish to the film. Craig Travis, lead animator on the project, says: “It was a great chance to bring the deer character to life by observing the subtleties of animal behaviour. We wanted to add subtle humour to its performance without compromising reality."