Jimmy Brown - 7th Nov 2013

Following his video for The Mother We Share, Sing J Lee's second promo for the critically-acclaimed Chvrches is a dystopian nightmare full of intrigue.

Taken from their album Bones Of What You Believe, Sing's sci-fi inspired promo employs a brilliant use of light and shadow to dramatic effect, perfectly complimenting the pounding synth soundtrack...

SING J LEE

"The idea for ‘Lies' first came about from the grinding industrial sounding synths that fire up the intro. That really cemented a certain cold, dystopian aesthetic in my head. The lyrics fit so perfectly with that and instantly formed a thematic narrative and concept thereafter - a Futuristic Sci-Fi based fantasy straddled between a virtual world and reality, with characters being influenced by onscreen examples of what/how they should feel and others being consumed by their own virtual reality world. 

"The third act surprise worked well with our previous video, The Mother We Share, and I wanted to kick this video up a gear in the final third again - so we called up our good friends at Drop City Ltd. and deployed a 360º Rig into the mix. The results exceeded our expectations, I couldn't get enough of them - everyone loves a bit of magic.   

"To be working with CHVRCHES again was an absolute joy. Always inspiring to work with a band that has such a clear idea of their own identity and aesthetic, the ideas just bounce and fly and take on a life of their own. Shot on location in Manchester, It was a thrilling shoot, constantly moving through our different set ups. The crew yet again were stellar, all becoming family". 

PRO Credits

Credits

Art Department AssistantJames Mcintosh
DirectorSing J Lee
1st ADMark McPadden
Director of PhotographyDavey Gilder
Focus PullerSimon Ospina
2nd ACDaniel McPake
GripDan Moriarty
GafferNick Platt
360 Rig TechnicianChris Saergenson
360 Rig TechnicianJim Dawson
Art DirectorElena Riccabona
ProducerNick Crossley
Art Department AssistantKate Gibson
HairBrooke Wylie
Make-upBrooke Wylie
EditorIan McLaughlin
ColouristIan McLaughlin
After EffectsAndy Galloway
Special ThanksDropcity
Special ThanksPanavision Manchester
Special ThanksBobby Tonge
CommissionerJames Hackett

Jimmy Brown - 7th Nov 2013

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