'Alive' is the first of two visually arresting fashion films for costume designers Prangsta, to promote the company's bespoke style and collections, by director Samuel Martin, reworking a classic story of a puppet coming alive at the hands of her master.  

“I wanted to steer away from the classic fashion film look and create a visual experience with a storyline, however ambiguous," says Samuel. "The challenge was to create a film that portrayed Prangsta’s fashion range, style and feel and, at the same time, deliver a concept with visuals that are unique, fresh and eyecatching."