Jimmy Brown - 3rd Oct 2013

Ben Mor delivers his highly-anticipated promo for Britney Spears' new single Work Bitch, racking up 6 million hits on Youtube in just two days. 

Shot over three days and released following a ten-second teaser on Instagram, the video features Britney and her dance troupe executing exhaustive choreography in a variety of settings. We see a heavily-styled Ms Spears out in the desert, in front of a Planet Hollywood backdrop, and on an island surrounded by circling sharks...

Ben Mor: “We wanted to create the next phase of iconic Britney moments that really highlight the message of the song. With ‘Work Bitch,' she’s letting people know that achieving the status that she has – the power, the luxury, even her physique - comes from putting in hard work and effort.”  

“In a sense, this is Britney reclaiming her throne. She’s earned her pop legacy and she’s reminding all these bitches that she’s still the queen, and showing them how it’s done.”

PRO Credits

Credits

DirectorBen Mor
Production CompanyLittle Minx
Executive ProducerColeen Haynes
ProducerTony McGarry
Director of PhotographyChris Soos
EditorClark Eddy
Art DirectorCharles Infante
StylistB Akerlund
ChoreographerAnthony Ginandjar
ChoreographerZac Brazenas
LabelRCA Records

Jimmy Brown - 3rd Oct 2013

Related Content

video

Coldplay 'Everglow' by Ben Mor

A simple performance with a powerful message is the key concept behind Ben Mor's latest collaboration with Coldplay.

Luke Bather - 23rd Dec 2016

video

Sean Paul 'Got 2 Luv U' by Ben Mor

Ben Mor delivers this well-shot (lensed by Aaron Platt) glimpse into the luxurious world of Sean Paul for the out and out pop of new single Got 2 Luv U.

Jimmy Brown - 19th Sept 2011

video

Katy Perry 'Part Of Me' by Ben Mor

Shot at the Marine Corps base Camp Pendleton in Oceanside California, Katy Perry kicks ass in Ben Mor's action promo for new single Part Of Me. In stark contrast to her bubble-gum image of …

Jimmy Brown - 27th Mar 2012

video

Coldplay 'Hymn For The Weekend' by Ben Mor

Hymn For The Weekend is the second single from Coldplay’s seventh album A Head Full of Dreams, and it has been paired with this stunning video directed by Ben Mor. Beautifully shot …

Cat Velez - 1st Feb 2016

Latest News