David Mould delivers the ultimate 'caught you out' idea in his dynamic and cinematic promo for John Newman's Cheating. What starts out as a rooftop gig, turns out to be a message of revenge shouted from a roof top across the street from his 'partner's' sexual liason.

Sliding cleverly from the narrative into a live show, the clip is a sensitive portrayal of the fantasized events, with another stirling performance from Mr Newman...