Hook & The Twin 'That Was A Day' by Hugh Rochfort

An intense and atmospheric performance for The Hook & The Twin's That Was A Day, featuring the considerable talents of dancer Aisling Cook and a bunch of figures in masks (and a drummer facing a wall), directed by Hugh Rochford. 

Hugh Rochfort:

"I wanted to create something that really matched the feel and dynamism of the track, something not too heavily weighed down conceptually. From the very smooth and luscious synths of the choruses to the contrasting poppy baselines in the verses, I wanted to shoot a visual which matched up to this contrast more objectively.

"To me the track is about a day with no real meaning or purpose, in the absence of a specific lyrical concept my interpretation became very visual while developing ideas with the band. Very early on the band and I even liked the idea of creating a series of still life set-ups.

"Later developments bore fruit in fucked up masks shrouded in smoke, an exotic Goth-dancer performing in rubble, the strange visions you might have when your lost in a 'nothingness’ or ‘lost days.'

"Developing the masks was more than papier-mâché and masking tape. Hook & The Twin came up with some amazing visions of toy soldiers on spheres like horse chestnuts and rusted pendulums, but we agreed that the masks should be more geometric and angular, much more surreal and abstract, matching up to their previous album art works minimalism."