Jimmy Brown - 2nd July 2013

In his promo for Hold On by UK electropop duo Avec Sans - aka Alice Fox and Jack St. James - Sing J Lee delivers a performance promo largely in silhoutte powered by evolving graphics and some very effective use of lighting.


"Prior to "Hold On", the members of Avec Sans had remained quite elusive, playing off this became the main basis for the video

"A mix of angular synth pop soundscapes and smooth vocals led to the adventure in geometry and flashing graphic textures. 

"Hats off to Ian and Andy @ Chief for having the patience to entertain some of the madness. Great, great fun". 

PRO Credits


DirectorSing J Lee
Production CompanyChief Productions
ProducerNick Crossley
Director of PhotographyDavey Gilder
Focus PullerSimon Ospina
GripWill Anderson
LightingNick Platt
LightingChris Saergenson
Hair & Make-upBrooke Wylie
Production AssistantMike Higson
Production AssistantJon White
Production AssistantJames Mcintosh
Production AssistantNiambh McNicholas
Director's RepresentationAlexa Haywood at Free Agent UK
Special ThanksPanavision
Special ThanksDrop City

Jimmy Brown - 2nd July 2013

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