Lovelife wanted something completely different to their previous style and aesthetic so turned to Frederick Lloyd for this dark, brooding promo to partner the equally brooding and claustrophobic Your New Beloved.

Lovelife wanted something completely different to their previous style and aesthetic so turned to Frederick Lloyd for this dark, brooding promo to partner the equally brooding and claustrophobic Your New Beloved. "With the nature of the video and its instrumentation I felt what was needed was some sexual charge with voyeuristic, dark undertones of lust and death" says Frederick, "whilst of course keeping it surreal and abstract and delivering the band in a new light".

"With the nature of the video and its instrumentation I felt what was needed was some sexual charge with voyeuristic, dark undertones of lust and death" says Frederick, "whilst of course keeping it surreal and abstract and delivering the band in a new light".

Lovelife wanted something completely different to their previous style and aesthetic so turned to Frederick Lloyd for this dark, brooding promo to partner the equally brooding and claustrophobic Your New Beloved. "With the nature of the video and its instrumentation I felt what was needed was some sexual charge with voyeuristic, dark undertones of lust and death" says Frederick, "whilst of course keeping it surreal and abstract and delivering the band in a new light".