Lovelife 'Your New Beloved' by Frederick Lloyd

Jimmy Brown - 19th Feb 2013

Lovelife wanted something completely different to their previous style and aesthetic so turned to Frederick Lloyd for this dark, brooding promo to partner the equally brooding and claustrophobic Your New Beloved.

"With the nature of the video and its instrumentation I felt what was needed was some sexual charge with voyeuristic, dark undertones of lust and death" says Frederick, "whilst of course keeping it surreal and abstract and delivering the band in a new light".

PRO Credits

Credits

DirectorFrederick Lloyd
ProducerJack Goodwin & Alex Harman
Director of PhotographyJon
Focus PullerThomas Hole
Clapper LoaderJamie Buckingham
SparkRyan Delahunty & Richard Staff
Production AssistantElliott Williams
Director's RepresentationAlex Harman for Kode Media
Special ThanksLiam Reardon @ filmscape

Jimmy Brown - 19th Feb 2013

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