David Knight - 19th Feb 2013

Keith Schofield gets together with Darwin Deez for the video for You Can't Be My Girl, and the results are almost predictably marvellous.

In order to highlight the fact that Darwin is rather a quirky, leftfield type of guy - an outsider - Keith puts him in an environment that could not be more mainstream or less edgy. This is stock-footage world - full of pretty, unattainable girls, where Darwin is the observer, doomed to fail to fit in...

The pleasure is going through the process of realising that Darwin has been expertly comped in top-spec recently-produced stock footage - and as in other vids that have used a variation of the technique, sensing that the footage is weirdly parodying itself. Or that Schofield has possibly slipped in a couple of set-ups himself. Who, for instance, knew there was sexual stock footage..

Keith - who secured this commission while in London, between his more regular commercial assignments - always changes things up. Darwin's frustration lasts a lifetime, but then he is allowed to let rip within a more accessible version of non-reality. And don't be fooled by the false ending...

In short, unlike the singer's never-going-to-be-his-girlfriends, Keith and Darwin were made for each other.

PRO Credits

Credits

DirectorKeith Schofield
Executive ProducerLaura Tunstall
Director of PhotographyBen Fordesman
CompositorAntoine Vermeesch
CommissionerStephen Richards
LabelLucky Number Music

David Knight - 19th Feb 2013

Related Content

video

Mims’ Move by Keith Schofield

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't …

David Knight - 18th Feb 2009

news

BUG 10: CSS’s Move by Keith Schofield

Keith Schofield was the special guest at BUG 10, coming all the way from LA to appear on the show... well, not really. He was shooting an ad with Caviar in Belgium, and hopped on the Eurostar to …

David Knight - 8th Dec 2008

news

Supergrass's Bad Blood - Keith Schofield reveals all

I really rate Keith Schofield. He's made some corking videos for Goose, DJ Format, Minus The Bear, and that great little 'make your own drugs' video for Wintergreen (as featured here) that I always …

David Knight - 18th Mar 2008

Latest News