Zee Avi 'Concrete Wall' by Jason Baum

Jason Baum's video for Zee Avi's Concrete Wall takes place in an impressive space, thanks at least in part to Concrete Wall, a Norwegian design outfit that create 'concrete' wallpapers. These provides the backdrop for a performance where Zee starts, statue-like, on a plinth, then multiplies via motion control. "The inspiration behind the video was pretty obvious," says Jason. "However, I really wanted to take the simple visual hook and create this phantasmic, yet realistic space, where you could see Zee living out the opposing forces in her concrete mind. The song makes me feel claustrophobic and I really wanted this 'grey matter' room where she could give a multi faceted performance — a little A.D.D., some childlike innocence, and a deep well of emotion." Zee Avi Concrete Wall Director: Jason Baum DP: Ryan Carmody Production Designer: Ethan Feldbau Editor: Arianna Tomasettig Make Up / Hair: Leah Dempsey Stylist: Laura Francis Choreography: Ryan Heffington Co-Producer: Leah Dempsey, Rose Krane 1st AD: Brand Birtwistle 1st AC: Zac Adams 2nd AC: Evan Scott 2nd Unit Cam Op: Ryan Murray 2nd Unit 1st AC: Kathryn Begle Still Photographer: Vanessa Black MoCo Operator: Chris Toth MoCo Tech: Simon Wakley Gaffer: Luke Hanlein BB Electric: Masaki Imai Key Grip: Josh Middleton Grip: Yoshi Tran Playback: Gary Day Set Construction: Adam Deyoe, Dave Fritz, Julia Matsunaga, Taylor Welch Editorial company: Final Cut LA Executive Producer: Saima Awan Producer: Jennifer Miller Assistant Editor: Hasani Franke Color Correction: MPC LA Producer: Amanda Ornelas Colorist: Derek Hansen VFX: Coyote Post Executive Producer: Martin Desmond Roe Post Production Supervisor: Julie Hansen Online Editor: Alicia Hedley VFX Artist: Chris Friend, Colin Kohler, Adam Petke http://vimeo.com/51226492

Credits

Director	Jason Baum
Director of Photography	Ryan Carmody
Production designer	Ethan Feldbau
Editor	Arianna Tomasettig
Stylist	Laura Francis
Choreographer	Ryan Heffington
1st AD	Brand Birtwistle
Focus Puller	Zac Adams
Clapper Loader	Evan Scott
Gaffer	Luke Hanlein
Grip	Yoshi Tran
Sound	Gary Day
Editing company	Final Cut
Executive Producer	Martin Desmond Roe
Producer	Amanda Ornelas
Assistant Editor	Hasani Franke
Colourist	Derek Hansen
Online	Alicia Hedley