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Azealia Banks 'Fierce' (For ASOS) by Luke Monaghan

Jimmy Brown - 13th Nov 2012

Following his work on Charlotte and forming the second part of the ASOS Holiday Campaign, Luke Monaghan directs Azealia Banks' in this stylish, eye-popping promo for new single Fierce, from her Fantasea album.

"Azealia is wearing all ASOS clothes, we wanted to create something luxurious and polished" explains Luke, "but still something that just shows off Azealia's brilliant performance in front of camera. This piece was definitely influenced by the Lil Kim videos of the 90's".

Jimmy Brown - 13th Nov 2012

Tags

  • Branded music video
  • Christmas
  • Commercials
  • Director's notes
  • Fashion promo
  • Promos

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Credits

Production/Creative

Director
Luke Monaghan
Production Company
Rokkit
Executive Producer
Michael MacMillan

Camera

Director of Photography
David Procter
Focus Puller
Tom Turley

Editorial

Editor
Editing company
Family Editing

Grading

Colourist
Denny @ Rushes

Jimmy Brown - 13th Nov 2012

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