Peppered with some creative use of cigarette smoke and shot at a cool easy pace, a group of teens get together for some fun in Emile Rafael's promo for Saturday, Monday's Headshake. 

"The video focuses on a group of youngsters hanging out and listening to music. All of them together in this moment are happy despite their turbulent lives and the pains of growing up" explains Emile.

"The artist and the label wanted gritty teenagers at a party, and whilst there are many effective promos that feature the same thing, I thought in this video I could take it a bit further and concentrate on the teens themselves and form portraits around them.

I've always been fascinated by how much of a story a still portrait can tell about someone. I wanted a video that not only reminiscences about how cool it is to be a teenager at a party, but also that period of growing up and the awkward romance of that age.

"The portraits really had to be poignant, so we referenced a lot of award winning photographs especially in the street photography".

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