Jimmy Brown - 9th July 2012

Alex Southam re-creates a modern, hip-hop version of Raphael's School Of Athens painting in his promo for Alt-J's Tessellate single (which certainly isn't hip-hop).

The Tessellate video also bears a resemblance to REM's Imitation Of Life promo by Hammer & Tongs (who have just announced their split after 17 years) - and Alex makes good use of the 'delta' symbol - ? - that's revealed by pressing 'alt-j' on a computer keyboard. Very cool.

PRO Credits

Credits

DirectorAlex Southam
ProducerAmber Millington
Focus PullerJulie Moniere / Greg Britten
Production ManagerCraig Dixon
Art DirectorCharlie Lambros
StylistSammy Akiwumi
CommissionerConnie Meade
LabelInfectious

Jimmy Brown - 9th July 2012

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