JAK FrSH creates a party atmosphere for Smiler in his promo for the UK rapper's Whoa single.
Fazer 'Killer' by JaK FrSH
"It was important to me and Fazer to bring in a fashion element into a pop/rappers world," explains JaK. "I took Fazer's initial concept and styled it into a Sin City, Bladerunner visual as I wanted to show the world the crazy Fazer. We shot in a disused military hospital in Portsmouth which still had a padded cell which set the mood perfectly."
The dark fashion vibe in the Killer video was styled by Tom Erebout and shot with precision by cinematographer Dan Stafford Clark.
|Director of Photography||Dan Stafford Clark|
|1st AD||Oliver Kester|
|Director's Representation||Debs Ramsey|
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