Emeli Sandé stakes her claim as a major artist in the making with this gritty, very powerful video for Daddy by multi-MVA nominee AG Rojas.

Emeli Sandé stakes her claim as a major artist in the making with this gritty, very powerful video for Daddy by multi-MVA nominee AG Rojas. Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli's relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb - further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris' Bounce (which he co-directed with Vince Haycock) that he's the real deal. "Emeli wanted a video that dealt with addictions and personal demons," AG explains. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels."

Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli's relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb - further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris' Bounce (which he co-directed with Vince Haycock) that he's the real deal.

Emeli Sandé stakes her claim as a major artist in the making with this gritty, very powerful video for Daddy by multi-MVA nominee AG Rojas. Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli's relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb - further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris' Bounce (which he co-directed with Vince Haycock) that he's the real deal. "Emeli wanted a video that dealt with addictions and personal demons," AG explains. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels."

"Emeli wanted a video that dealt with addictions and personal demons," AG explains. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels."

Emeli Sandé stakes her claim as a major artist in the making with this gritty, very powerful video for Daddy by multi-MVA nominee AG Rojas. Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli's relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb - further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris' Bounce (which he co-directed with Vince Haycock) that he's the real deal. "Emeli wanted a video that dealt with addictions and personal demons," AG explains. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels."