Zac Ella delivers a slick and distinctive promo with key lyrics punctuating the action, to match the cool, polished indiepop of Various Cruelties' Chemicals.

Zac Ella delivers a slick and distinctive promo with key lyrics punctuating the action, to match the cool, polished indiepop of Various Cruelties' Chemicals. "Primarily it's a performance video," explains Zac. "The style and aesthetic was to relay a certain chemical experience. From the introspective "black and white" moments of thought to the full blazing colour of clarity. It has a handful of visual references that play homage to the 60s. "We wanted to keep things slick and simple, pushing the budget we had into creating the best possible picture".

"Primarily it's a performance video," explains Zac. "The style and aesthetic was to relay a certain chemical experience. From the introspective "black and white" moments of thought to the full blazing colour of clarity. It has a handful of visual references that play homage to the 60s.

Zac Ella delivers a slick and distinctive promo with key lyrics punctuating the action, to match the cool, polished indiepop of Various Cruelties' Chemicals. "Primarily it's a performance video," explains Zac. "The style and aesthetic was to relay a certain chemical experience. From the introspective "black and white" moments of thought to the full blazing colour of clarity. It has a handful of visual references that play homage to the 60s. "We wanted to keep things slick and simple, pushing the budget we had into creating the best possible picture".

"We wanted to keep things slick and simple, pushing the budget we had into creating the best possible picture".

Zac Ella delivers a slick and distinctive promo with key lyrics punctuating the action, to match the cool, polished indiepop of Various Cruelties' Chemicals. "Primarily it's a performance video," explains Zac. "The style and aesthetic was to relay a certain chemical experience. From the introspective "black and white" moments of thought to the full blazing colour of clarity. It has a handful of visual references that play homage to the 60s. "We wanted to keep things slick and simple, pushing the budget we had into creating the best possible picture".