David Knight - 27th May 2011

A crowd-sourced, interactive video for Das Pop's Skip The Rope - the second single from their new album The Game - by Tom Willems at Caviar Belgium, which engaged the help of 150 enthusiastic fans, all wielding their own mobile cameras.

These fans chase the band through huge gallery space S.M.A.K. in Gent , all shooting madly in a choreographed happening which (we assume) all happened in one take. Obviously giving Tom an eyewatering amount of options when it came to the edit.

He's done an excellent job, but in a clever even-more-modern twist, Caviar has developed a web application that makes it possible for viewers to edit their own versions of the video too. The app also enables users to communicate directly with other fans - and make their own stories on daspop.com.

Watch 'Das Pop's Skip the Rope by Tom Willem' here

PRO Credits


DirectorTom Willem
Production CompanyCaviar
ProducerGeert De Wachter
Director of PhotographyGeert Verstraete (+150 non
EditorTom Willems, Frederik Sonck, Pieter
CommissionerSam Sisk

David Knight - 27th May 2011

Related Content

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 7 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 11 days ago