David Knight - 27th May 2011

A crowd-sourced, interactive video for Das Pop's Skip The Rope - the second single from their new album The Game - by Tom Willems at Caviar Belgium, which engaged the help of 150 enthusiastic fans, all wielding their own mobile cameras.

These fans chase the band through huge gallery space S.M.A.K. in Gent , all shooting madly in a choreographed happening which (we assume) all happened in one take. Obviously giving Tom an eyewatering amount of options when it came to the edit.

He's done an excellent job, but in a clever even-more-modern twist, Caviar has developed a web application that makes it possible for viewers to edit their own versions of the video too. The app also enables users to communicate directly with other fans - and make their own stories on daspop.com.

Watch 'Das Pop's Skip the Rope by Tom Willem' here

PRO Credits

Credits

DirectorTom Willem
ProducerGeert De Wachter
Director of PhotographyGeert Verstraete (+150 non
EditorTom Willems, Frederik Sonck, Pieter
CommissionerSam Sisk

David Knight - 27th May 2011

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