Jimmy Brown - 7th Feb 2011

For the don't give a damn vibe of the new Avril Lavigne single, Marcus Raboy shoots a suitably fast-paced 'girl about town doing her own thing' promo matching the thundering 60's-goes-urban feel of What The Hell.

Commencing with a glaring plug for her new perfume range, Lavigne returns to her stroppy teenage roots with a fine performance. Also shot in 3D.


DirectorMarcus Raboy
Production CompanyDNA
ProducerJil Hardin
Director of PhotographyJon
EditorJeff Selis
ColouristCompany 3
CommissionerSamantha Lecca
ColouristDave Hussey

Jimmy Brown - 7th Feb 2011

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