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Professor Green/Doritos Late Campaign by Chris Cairns

Jimmy Brown - 22nd Oct 2010

To launch two new flavours of the Doritos snack, the brand's first ever global promotion is subject to this 360 degree music video featuring Professor Green's Coming To Get Me - written exclusively for the project - directed by Chris Cairns.

To launch two new flavours of the Doritos snack, the brand's first ever global promotion is subject to this 360 degree music video featuring Professor Green's Coming To Get Me - written exclusively for the project - directed by Chris Cairns. The promo utilises technology pioneered in Pendulum's 360º video for <a href="http://www.pendulum.com/360" target="_blank">Salt In The Wounds</a>, directed by Dan Ruttley earlier this year (and nominated for the Innovation Award at last week's UKMVAs), but this is arguably the first 'spherical video' that works on YouTube (it understandably takes a little longer to load than usual). And it will also be the first ever 360° video on an iPhone, downloadable as an app. The application enables users to change the direction in which they're viewing the video by moving their arms (or tilting the phone) up, down, left or right. It's also one of a number of eyecatching music video/marketing tie-ins suddenly appearing, after the Faithless/Fiat music video/ad for <a href="http://www.youtube.com/watchv=Ow63I1PtmII" target="_blank">Feelin Good</a> a couple of months ago. And almost certainly the most interactive.

The promo utilises technology pioneered in Pendulum's 360º video for Salt In The Wounds, directed by Dan Ruttley earlier this year (and nominated for the Innovation Award at last week's UKMVAs), but this is arguably the first 'spherical video' that works on YouTube (it understandably takes a little longer to load than usual).

To launch two new flavours of the Doritos snack, the brand's first ever global promotion is subject to this 360 degree music video featuring Professor Green's Coming To Get Me - written exclusively for the project - directed by Chris Cairns. The promo utilises technology pioneered in Pendulum's 360º video for <a href="http://www.pendulum.com/360" target="_blank">Salt In The Wounds</a>, directed by Dan Ruttley earlier this year (and nominated for the Innovation Award at last week's UKMVAs), but this is arguably the first 'spherical video' that works on YouTube (it understandably takes a little longer to load than usual). And it will also be the first ever 360° video on an iPhone, downloadable as an app. The application enables users to change the direction in which they're viewing the video by moving their arms (or tilting the phone) up, down, left or right. It's also one of a number of eyecatching music video/marketing tie-ins suddenly appearing, after the Faithless/Fiat music video/ad for <a href="http://www.youtube.com/watchv=Ow63I1PtmII" target="_blank">Feelin Good</a> a couple of months ago. And almost certainly the most interactive.

And it will also be the first ever 360° video on an iPhone, downloadable as an app. The application enables users to change the direction in which they're viewing the video by moving their arms (or tilting the phone) up, down, left or right.

To launch two new flavours of the Doritos snack, the brand's first ever global promotion is subject to this 360 degree music video featuring Professor Green's Coming To Get Me - written exclusively for the project - directed by Chris Cairns. The promo utilises technology pioneered in Pendulum's 360º video for <a href="http://www.pendulum.com/360" target="_blank">Salt In The Wounds</a>, directed by Dan Ruttley earlier this year (and nominated for the Innovation Award at last week's UKMVAs), but this is arguably the first 'spherical video' that works on YouTube (it understandably takes a little longer to load than usual). And it will also be the first ever 360° video on an iPhone, downloadable as an app. The application enables users to change the direction in which they're viewing the video by moving their arms (or tilting the phone) up, down, left or right. It's also one of a number of eyecatching music video/marketing tie-ins suddenly appearing, after the Faithless/Fiat music video/ad for <a href="http://www.youtube.com/watchv=Ow63I1PtmII" target="_blank">Feelin Good</a> a couple of months ago. And almost certainly the most interactive.

It's also one of a number of eyecatching music video/marketing tie-ins suddenly appearing, after the Faithless/Fiat music video/ad for Feelin Good a couple of months ago. And almost certainly the most interactive.

To launch two new flavours of the Doritos snack, the brand's first ever global promotion is subject to this 360 degree music video featuring Professor Green's Coming To Get Me - written exclusively for the project - directed by Chris Cairns. The promo utilises technology pioneered in Pendulum's 360º video for <a href="http://www.pendulum.com/360" target="_blank">Salt In The Wounds</a>, directed by Dan Ruttley earlier this year (and nominated for the Innovation Award at last week's UKMVAs), but this is arguably the first 'spherical video' that works on YouTube (it understandably takes a little longer to load than usual). And it will also be the first ever 360° video on an iPhone, downloadable as an app. The application enables users to change the direction in which they're viewing the video by moving their arms (or tilting the phone) up, down, left or right. It's also one of a number of eyecatching music video/marketing tie-ins suddenly appearing, after the Faithless/Fiat music video/ad for <a href="http://www.youtube.com/watchv=Ow63I1PtmII" target="_blank">Feelin Good</a> a couple of months ago. And almost certainly the most interactive.

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Jimmy Brown - 22nd Oct 2010

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  • Interactive
  • New Promos
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Credits

Production/Creative

Director
Chris Cairns
Producer
Martin Poyner
Production Company
1st AD
Rawdon de Fresnes

Art

Production designer
Sam Tidman
Art Director
Jermey Tribe

Wardrobe

Stylist
Hannah Edwards

Agent

Director's Representation
AMV BBDO

Jimmy Brown - 22nd Oct 2010

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