Make-up

Zara Ali

Big Zuu and Mae Muller reflect on their creative journeys in the uplifting video for I Did It, directed by Kelvin Jones.&nbsp;Featuring real friends and family, the video is a celebration of how far the charismatic pair of&nbsp;artists have come in the face of adversity, and how their relationships have helped get them to where they are today.&nbsp;Intercutting doc-style portraits with laidback performance vignettes inside an opulent venue, the lowkey concept combines top-notch&nbsp;production values with a sense of authenticity and realism. It's excellent work that leaves a lasting impression."We wanted to portray and involve everyone in the video that inspired Zuu and Mae - all inspired by the term 'Give them their flowers'," explains Kelvin Jones.&nbsp;"This&nbsp;video is a step towards the image I want to maintain and expand upon when it comes to my visual content compared to my other pieces. Very proud of this video. Love to everyone who came through and got involved."&nbsp;

United Kingdom

Kelvin Jones (ByKartix)

Talor Hanson

Yellow Fish Group

Melissa Massey

Pol Gill

Matthew Hooshmand

Alex Rawson

Francois Earp

Mat Nolan

Jaime Frances Jarvis

Lisa Laud

Kelvin Jones

Dan Smith

Hip Hop

Big Zuu, Mae Muller 'I Did It' by Kelvin Jones

Big-Zuu,-Mae-Muller-'I-Did-It'-by-Kelvin-Jones-(kartix)

Kalina Pulit directs an effervescent time-travelling mini-blockbuster starring singer Mae Muller and DJs Billen Ted for their dance-pop anthem When You're Out.&nbsp;With the Billen Ted duo breaking free from enforced isolation to clubbing freedom courtesy of their time-travelling DeLorean - complete with Back To The Future accessories - Pulit builds a playful, all-action narrative, employing 360 camerawork to enhance the storyline, and Mae Muller's charismatic performance.It's a big breakthrough into mainstream pop videos for the director, whos work for the likes of Harry Edwards and Schafter has tended towards the more experimental. But that proves to be an advantage here as she interprets this infectious summer hit through a distinctive lens.&nbsp;&nbsp;We spoke to Kalina Pulit about the experience of making the video.[imgtoken data:1]<blockquote>We got our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine...</blockquote>Pn: How did you get involved in the project? KP: It was one of those projects that caught my eye for several reasons. It came through Emily Rudge, an amazing EP. We’ve been meaning to work together for a while. Billen Ted guys have laid out a compelling foundation to build on within the brief. Also, the track pays homage to a classic Don’t Think I’m Not&nbsp;by Kandi, so there’s an element of reworking something nostalgic, which I found interesting.How did you develop the time-travel idea for the video? I think it’s important to make work that resonates. I imagine a lot of us daydream occasionally about time travelling - either to the past or future- especially when going through such a period of reflection as the one brought via the pandemic. The aim was to address the transition from a home rave to a club one, and we took that quite literally. The base for it came from Billen Ted and I’ve just built on top of that and developed it further.I love working with music artists that have a vision for the visual aspect of their work and this was a great opportunity for capturing the playfulness of Billen Ted duo and Mae Muller’s empowering energy.[imgtoken data:2]<blockquote>We aimed to address the transition from a home rave to a club one - we took that&nbsp;literally.</blockquote>Your directing work in videos has generally been for more leftfield artists. How did you adapt to directing a video for a pop banger? There was something about pop music bringing joy to the masses that Sia spoke about during her podcast with Louis Theroux, which has stuck with me. I felt like bringing some positive vibes into our Covid-fractured reality.Also, I like to be versatile with my work and I’m particularly interested in things I haven’t explored yet. More consideration went towards the audience on this one. I wanted to create something that would&nbsp;be cinematic, and at the same time reflect some of the trends generated on platforms such as TikTok.Linear narrative is not usually my thing, I’m more into non-linear storytelling. Working with a more commercial song required a compromise on that front. I like to layer messages in my work rather than force a certain literal interpretation, so that the viewer can take what they want from it. In this case it might be Mae’s powerful performance, Billen Ted duo being fun, the energy of a much longed-for night out and the DeLorean looking cool.And if you want to read into it more, there’s inter-dimensional time travel, duality of worlds, escapism from mundane reality, disco ball and plethora of other circles within the frame and camera style, symbolising movement and things being forever in flux.[imgtoken data:3]<blockquote>360 camera technology...&nbsp;seemed like a perfect vehicle for transitioning between the two worlds.</blockquote>Where did you find a DeLorean with proper Back To The Future tech? Could that be the original car? We were extremely lucky to get our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine - with some of the parts used from the vehicle in the movie. Kudos to the DMND CLR production team for making that happen.I have a thing for peculiar cars - but this one was like nothing I’ve seen so far. Literally out of this world experience. The design, the details, the condition of it, the sound it made. One of the highlights of the shoot for the crew and onlookers, and rightly so.What was the thinking behind shooting some of the footage on a 360 camera? I’m always on the lookout for something that will provide a framework for storytelling and an opportunity for visual experimentation, whether that’s working with analogue film, datamoshing, CCTV cameras, projection art or 360 cameras - depending on what fits the narrative best.I was drawn to 360 camera technology as it’s still fairly new and unexplored. I was curious to see what we can do with it. Plus it seemed like a perfect vehicle for transitioning between the two worlds – the ‘current’ and the ‘club’ reality.[imgtoken data:4]What were the big challenges on the shoot - and on the production as a whole? We’ve had a really great day on set -&nbsp;lovely crew, amazing atmosphere. We worked within a very tight schedule, due to the multi-camera set up, amongst other things. I think the biggest challenge was to facilitate the environment for the 360 cameras element – as everything gets in the shot when using these. It took some meticulous planning, balanced with plenty of improvisation.What has been your biggest takeaway from making the video? The biggest takeaway from making the video is perhaps easing more into the art of relinquishing control over the final outcome and adapting to work within certain limitations, whether that be technology, time, or resources available.There’s plenty of things that turn out to be much better than intended and some that don’t work at all on projects with that level of experimentation so training that flexibility muscle and staying on course is key.

Kalina Pulit

Dijian Eccles

Radical Media

Emily Rudge

Andre Wooz

Danny Rumbelow

Arran Green

Orlando Morris

Sam Kemp

Kristof Szentgyorgyvary

Ella Violetta

Vlad Barin

CHEAT

Denova Media

Katie Dolan

Black Butter

Dmnd Clr

Rupert Peddle

Jaime Jarvis

James Loach

Lisa Laudat

Ola Christian at LEVILE

Jake Hunte

Oonah Anderson

André Reid

Dance

Billen Ted ft Mae Muller 'When You're Out' by Kalina Pulit

Billen Ted - When You're Out (Official Video) ft. Mae Muller

Mae Muller struggles to make the choice between falling in love and keeping her independence, in Sophia Ray's ambitious promo for Dependent.&nbsp;Taking a deep dive into the artist's mind, we see a variety of scenarios exaggerating the crossroads she finds herself at, including a bathroom talk with the&nbsp;girls, and a dinner date with her love interest.&nbsp;Experimenting with POV shots and visual trickery in the art department, the video is a polished and playful visualisation of the track.&nbsp;

Sophia Ray

Mayling Wong

Partizan

Charlie Scannell

Jack Meredith

Nick Morris

Emmy Robinson

Max Openshaw

Helio Ribeiro 

Thomas Bird

Adele Cany

Sam Allen

Home Spun

Jonny Thorpe

Glasssworks

Digital Axis

Mouthpiece

Emily Tedrake

Mae Muller 'Dependent' by Sophia Ray

Mae-Muller-'Dependent'-by-Sophia-Ray

Mae Muller laments her 'issues' with a jerk of a boyfriend in this marvellous video for So Annoying, directed by Sophie Muller...&nbsp;no relation!Flipping between vignettes of Mae in performance-based setups at several locations across town with a flashback&nbsp;of her breaking down over her ex at a club, the breezy video is charming and funny, and a killer match to the lilting track.&nbsp;And even if there is no prior&nbsp;family connection between Mae and Sophie, the chemistry between the artist and the director is palpable. Under Sophie's direction, Mae comes of age on-camera, and it's a joy to behold.

Sophie Muller

Chris Murdoch

Prettybird

Juliette Larthe

Chris Kelly

Thomas English

Ben Oliver

Tom Carpenter

Ryan Delahunty

Fred Allsop

Mae Muller 'So Annoying' by Sophie Muller

Mae-Muller-'So-Annoying'-by-Sophie-Muller

New Black Dog Films signing India Sleem directs emerging North London singer-songwriter Mae Muller in her Kentish Town and Camden Town &#39;ends&#39; for Anticlimax.Mae goes for a walk, meeting the locals and her friends - captured on 16mm - while she drops a massive put-down of an ex, within a sweet and catchy melody. A Lily Allen for a new generation, perhaps?&nbsp;&ldquo;Anticlimax is a feel-good song about a not so good situation,&rdquo; said Mae. &ldquo;I wanted to capture that feeling of disappointment when you&rsquo;ve liked someone for ages and then you finally end up giving it a go and it&rsquo;s nothing like what you thought it would be.&rdquo;&nbsp;

Zara Ali

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