Label

Warner Records

Roxana Baldovin directs a cool bubblegum fantasy with&nbsp;a sense of unabashed fun for singer and hugely successful TikToker Bella Poarch.&nbsp;The poolside promo for Crush is a candy-coloured dream, boasting slick choreography, pastel colour palettes, taking inspiration from J-Pop culture.&nbsp;Tied together with tropical art direction and short bursts of animation, it's an eye-catching video with plenty of standout moments.&nbsp;[imgtoken data:1]"Ever since I saw Build A Bitch&nbsp;a few years ago I knew I wanted to create something with Bella," says Baldovin. “Crush is Bella’s first venture into bubblegum pop, so I wanted a music video that felt as smooth and delicious and feel-good as the song did."I have to thank Rio Warner, Bella’s creative director, for advocating for me for this project. She really brought it all together with her Tokyo-inspired looks."

United States

Mikey Avina

Rio Warner

Roxana Baldovin

Garrett Brock

One Machine

Jordan Atval

Taylor Randall

Jamar Hawkins

Adam Gharib

Spenser Adelstein

Lauren Peele

Jeffery Taylor

Jesus Alvarado

Robbie Blue

Cal Laird

Grant Dycyk

Harley Wrecks

Marisa Garner Associates

Bubblegum Pop

Bella Poarch ft Lauv 'Crush' by Roxana Baldovin

Bella-Poarch-Ft-Lauv-'Crush'-by-Roxana-Baldovin

Meji Alabi and Leigh-Anne celebrate Nigeria's rich culture in the pulsating video for My Love, featuring Ayra Starr.&nbsp;Set against the vibrant backdrop of Lagos, Alabi's video for the ex-Little Mix star weaves elements of local fashion, dance, and the country's stunning landscapes into the narrative.&nbsp;The video features local actors and dancers, offering viewers a glimpse into the authenticity and diversity of Nigerian talent, creating a visual experience that perfectly complements the joyous essence of the song.&nbsp;It's a real&nbsp;tour de force,&nbsp;interweaving thrilling performance vignettes and&nbsp;energetic choreography&nbsp;at a truly ambitious scale - and great cinemagraphy from Alabi's regular collaborator Stefan Yap.It's quite a statement for the artist now stepping out as a solo performer - and demonstrating that she can really dance - working with a director reaching greater heights than ever before.&nbsp;[imgtoken data:1][imgtoken data:2][imgtoken data:3]

United Kingdom

Meji Alabi

Martin Roker

Ghandi El-Chamaa

Stefan Yap

Space To Create

JM Films

Jimi Adesanya

Trim Editing

Matt Newman

Jonny Tully

CHEAT

Artist Building

Shadeh Smith

Black Dog Films

Leke Alabi-isama

Stanley Igbegbu

Paul Osondu

Kevin Emecheta

Patience Ezeogo

Dominic Obada Promise

Leigh-Anne ft Ayra Starr 'My Love' by Meji Alabi

Leigh-Anne: 'My Love' (feat. Ayra Starr) [Official Video]

Animation team Dedo Ciego (‘Blind Finger’) of BRUT Collective have created an imaginative mixed media visual for Goo Goo Doll’s heartfelt Run All Night.Joaquín Urbina and Ana Gale - aka Dedo Ciego - use a range of collage techniques to evoke the themes of a song described by the US rock band’s frontman John Rzeznik as “about escaping your circumstances and finding hope in the wild unknown of the night”, incorporating stock imagery and typography.Produced by Brut Collective out of 1stAveMusicVideos - the new department at 1stAveMachine’s first completed project - the video begins with disembodied cutout body parts floating in space and playing the song’s haunting opening piano line, geometric shapes, and introducing a constant throughout: the silhouetted runner.Then the film builds a world around the runner and cutouts, through a sensory assault of vintage stock photography and psychedelic imagery. Together with the clever use of typography to represent lyrics it’s a powerful and mesmerising visual framing of the song.The new track, the first since the band's last album Chaos In Bloom,&nbsp;arrives ahead of Goo Goo Dolls’ The Big Night Out&nbsp;US tour.&nbsp;The band will be partnering with&nbsp;<a href="https://joetorre.org/" target="_blank">Joe Torre Safe At Home</a>&nbsp;for the tour, a nonprofit founded in 2002 by Ali and Joe Torre to provide healing and education services to youth who have been traumatized by exposure to violence including domestic violence, child abuse, teen dating abuse, and sexual assault to help break the cycle of violence.“It was great to work with the Goo Goo Dolls,"&nbsp;says Martin Allais, ECD and founder BRUT Collective.&nbsp;"They appreciated our art and it’s a breath of fresh air to work in an environment where artistic visions are supported and nurtured. We couldn’t be happier with this collaboration.”Executive Producer Randi Wilens added: “BRUT's Collective stunning treatment and keen aesthetic&nbsp; eally connected with the band.&nbsp;The piece is magical and the GGD's feel they were delivered a true piece of art.”&nbsp;

Dedo Ciego

BRUT Collective

1stAveMusicVideos

Martin Allais

Randi Wilens

Sara Camacho

Marc Sanz

Rock

Goo Goo Dolls 'Run All Night' by Dedo Ciego

Goo Goo Dolls - Run All Night (Official Music Video)

Sasha Nathwani launches a new phase of his music video directing career with this scintillating showcase for Tamil-Swiss singer-songwriter Priya Ragu, which combines elements of South Asian cinema and Kill Bill in a eye-catching style the director dubs 'Tamiltino'.Having celebrated&nbsp;South Asian fashion and culture in her previous videos, the video for&nbsp;Adalam Va! - which&nbsp;translates loosely as Let’s Dance -&nbsp;raises the bar in terms of visual elegance, choreography and pure physicality,&nbsp;with Priya mastering an eye-catching array of intense martial arts moves and energizing dance routines, created by the choreographer Supple Nam.The eye-popping action and performance elements also dovetail wonderfully within the striking splendour of&nbsp;Strawberry Hill House &amp; Garden, a place&nbsp;that is also clearly influenced by subcontinent architecture.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Adalam Va! is a most vibrant cocktail of electro-pop and soul-stirring South Indian sonics, with Priya’s voice rising like a beacon of positivity. “Adalam Va! is about hope in the darkest of days," she says. "It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”And Nathawani's well constructed visual captures the essence of the track with admirable wit and timeless cinematic glamour.“I’ve wanted to work with Priya for a while now," says the director. "This Adalam Va! video was the perfect opportunity. Working collaboratively with Priya and Japhna Gold, we crafted a narrative inspired by classic Tamil films from the 70s and 80s starring Indian film legend Rajinikanth, and fused this with the cinematic flair of Tarantino, coining this combination of styles: TAMILTINO.[imgtoken data:2]"The video tells the story of a Kill Bill-inspired character played by Priya, that liberates a gang of youths enslaved by an evil villain, freeing them through the encouraging chorus line Adalam Va which means Come and Dance."Priya really threw herself into the physical challenge of this video, working closely with choreographer and fight supervisor Supple Nam, she learnt how to use a silambam stick, a South Asian martial arts weapon, alongside numerous dance sequences, inspired by South Asian choreography.”

Sasha Nathwani

Manoela Chiabai

Caviar

Eleri Evans

Joshua Noon

Smera Kumar

David Wright

Isusko Garcia

Gary Kent

Joshua Dadson

Felix Wildey

Riaz Ahmed

Ciaran Beale

Jake Hunte

Natalie Wilkins

Daniela Alves

Shamara Roper

Tasnim Nahar

Supple Nam

Blaine Pearson

TenThree

Hands 

Kirstin Cruickshank

Priya Ragu 'Adalam Va!' by Sasha Nathwani

Priya Ragu - Adalam Va! (Official Video)

Sophie Muller and Theo Adams co-direct an impassioned performance promo for US artist Benson Boone.&nbsp;We see Boone sat in a desolate, cold bedroom set, pensive and alone, whilst the camera floats around him. At the chorus, his body whips up into a zero-gravity atmosphere, before he escapes to a new location, breaking free of his metaphorical prison.&nbsp;[imgtoken data:1]Extending their collaborations on the recent Kylie Minogue videos -&nbsp;including&nbsp;<a href="https://www.promonews.tv/videos/2021/11/18/kylie-minogue-jessie-ware-kiss-life-sophie-muller/73851" target="_blank">Kiss Of Life</a>&nbsp;-&nbsp;this sees Sophie Muller sharing directing credits with Theo Adams for the first time, and it is another beautifully&nbsp;executed project, superbly shot by Joel Honeywell.It's also a great showcase for the charismatic,&nbsp;athletic Benson&nbsp;Boone. He gives a terrific, emotional&nbsp;performance&nbsp; - including just the right amount of dancing in the rain.&nbsp;&nbsp;

Alison Dominitz

Tom Davis Dunn

Masumi Saito

Carla Thomas

Reuben Esser

Theo Adams

Sophie Muller

Chris Murdoch

Prettybird

Norman Wonderly

Romaine Foster

Joel Honeywell

Juliette Larthe

Muriel Narh

Daniel Castro Garcia

Jay Gomez

Matt Mccabe

Vis Sopjani

Angela Garcia

Deniz Yildiz

Louise Tse

Charli Avery

Ruth Wardell

Okay Studio

Benson Boone 'Better Alone' by Sophie Muller & Theo Adams

Benson-Boone-'Better-Alone'-by-Sophie-Muller-&-Theo-Adams

Dir. Lx lends his slick directing style to Yung Filly's Day To Day, featuring Chip.&nbsp;Set in a grand, palatial building, the video is a showcase of laidback luxury, with punchy performances and captivating choreography.The cinematography matches the polished concept, utilising plenty of fluid camera movement and cinematic lighting.&nbsp;

Talent Talks

Df Division Agency

Jennaa Brandon

Athene Xenia

Danyal Deacon

Dir. Lx

Amara Rossell

Greatcoat Films

Malaika Carr-haji

Nathan James Tetty

Massimo Filippi

Toby Leary

Simon Oxley

Micheal Newton

Hugo Holford

Ayokunle Delano

Marcus Albertson

Dan Huntley

Eyaz Chishty

Chelsea Bernard

Louis Lasa-tarbuck

Aaliyah Oke

Shemaliah Goulbourne

Leon Carlton

Daniela Rotaru

Glassworks

Sara Minhvu

Yung Filly ft Chip 'Day To Day' by Dir. Lx

Yung Filly - Day To Day Ft. Chip (Official Video)

Dir. Lx directs a breezy performance promo for Yung Filly.The video for Long Time focuses on high fashion looks and slick styling, and with the help of some splendid art direction, takes viewers around the world from the UK to Colombia.The loose narrative follows Filly through three dates with three different women, and in addition to the gorgeous cinematography, a sprinkling of VFX magic helps the visuals pop in a dreamlike fashion.&nbsp;

Kia Lee

Tayla

Mh’ya Mclean

Lucy May Miles

Nathan James Tettey

Massimo Fillipi

Rafael Ramirez

Danny Rumbelow 

Marcus Albertsen

Jake Loft

Kristiana Zhekova

Nathalie Zangi

Angelica Wolanska

Jessica Mcquaid

Glassworks VFX

Lee Delves

Abigail Daniels

Yung Filly 'Long Time' by Dir. Lx

Yung-Filly--'Long-Time-By-Dir.-Lx-'-by-Dir.lx

Silence directs a wonderfully offbeat promo for Priya Ragu.&nbsp;In the playful yet surreal video for Illuminous,&nbsp;Priya&nbsp;is depicted as four different characters, each of whom&nbsp;abstractly represent&nbsp;Priya's personality, strength, humour and confidence.The film depicts the artist&nbsp;as a champion in a flurry of conceptual vignettes&nbsp;- a leader addressing her army, a success-obsessed bodybuilder, a warrior on her motor war horse, and a regal goddess supported by&nbsp;her Tamil procession.It's a brilliant showcase of Ragu's multifaceted skills as a performer, and the sight of her head on&nbsp;a&nbsp;greased-up&nbsp;bodybuilder's torso might just be the most uncanny thing you see all week...&nbsp;[imgtoken data:1]

Alan Scott

Danny Kiln

Ellie Walker

Silence

Ellis Fox

Mouthpiece

Spindle

Joe Sherno

Joe Douglas

Nosisa Majuqwana

Sunjna Mullick

Jeff Vine

Christian Swain

Emily Davies

Jake Hunt

Daniela Monteiro

Wilson Fok

Myles Bevan

Talha Vfx

Priya Ragu 'Illuminous' by Silence

Priya Ragu - Illuminous (Official Video)

Director Oscar Sansom delivers another striking visual work for Biffy Clyro,&nbsp;this time in the form of a ten-minute long concept encapsulating two tracks.&nbsp;The first segment of the video&nbsp;is a paint-drenched performance concept, featuring the group in an industrial warehouse, playing whilst kicking, throwing and splattering blue paint everywhere.[imgtoken data:1]&nbsp;The second part of the video takes a more abstract, surreal turn, narratively exploring a cult-like group in the forest, with glitchy vignettes of people running away, circling the group and the appearance of enigmatic black squares floating in the atmosphere.&nbsp;A regular collaborator with the band, Oscar has created a truly striking work here which features some incredible visual moments, intriguing storytelling, and explosive (and at times extremely&nbsp;messy) band performance.[imgtoken data:2]

Oscar Sansom

Beth Allan

Forest Of Black

David Liddell

Nico Biarese

Rasmus Rani

Sean Mcdonald

Annie Mitchell

Denise Coombes

Mia Currie

Jennifer Ivory

Alternative

Biffy Clyro 'A Hunger In Your Haunt/Unknown Male 01' by Oscar Sansom

Biffy-Clyro-'A-Hunger-In-Your-Haunt-/-Unknown-Male-01'-by-Oscar-Sansom

Yung Filly boasts about the dream life he's living in Dir. Lx's promo for 100 Bags Freestyle.&nbsp;The video has all of the Lx&nbsp;trademarks - mixed media visuals, glossy vignettes, unique perspectives - with a hyperreal aesthetic paving the way for one of the director's best projects yet.&nbsp;Filly's playful performance glues together the flurry of different setups, whilst DoP&nbsp;Tom O’Keefe's polished cinematography ensures every frame is as slick as the last.&nbsp;

Yung Filly '100 Bags Freestyle' by Dir. Lx

Warner Records

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