Director of Photography

Thomas English

Callum Lloyd-James directs an affecting promo for Grace Gachot's&nbsp;Built To Be Bad embodying the feeling of a world being torn apart, weathering your emotions like a storm.&nbsp;The monochromatic video opens&nbsp;with a selection of close-up shots of Gachot's performance, the camera slowly reveals a stripped-back studio setup, with windswept fabric that battles the environment before the scene settles back to a new normal.&nbsp;"As soon as I heard the song I knew I had to work on it," explains Lloyd-James. "The words were so honest and vulnerable. You can feel this power struggle going back and forth through the track.[imgtoken data:1]"For me, it was about trying to find a way to represent that battle in a way that felt dynamic and genuine. It's a track that's so personal and close to Grace's heart, I didn't want to mess around too much with the visual side of it. It was more about tapping into the raw emotion of the song and building to the point where you let it all out and explode on the second chorus."Lloyd-James says that he and Gachot spoke at length about how to do this. "And in the end we stripped the whole video back, keeping her on one mark and pulling the world down around her," he says. "This felt like a perfect way to portray the chaos and helplessness we can all find ourselves in at the end of a relationship."

Harper Celeste

Callum Lloyd-James

Finn James

Hello Love

Connie Meade

Will Stuetz

Ndella Longley

Bulman Arshehit

Rebecca Doctor

Paulette Minott

Keiichiro Hirano

Kareem Jarche

Dominic Phipps

Company 3

Grace Gachot 'Built To Be Bad' by Callum Lloyd-James

Grace-Gachot-'Built-To-Be-Bad'-by-Callum-Lloyd-james

Following the glamorous promo for <a href="https://www.promonews.tv/videos/2023/03/01/jessie-ware-pearls-sophie-muller-theo-adams/80564">Pearls,&nbsp;</a>Sophie Muller and Theo Adams reunite with Jessie Ware, this time with Róisín Murphy along for the ride, for the Freak Me Now video - and it's a hoot.&nbsp;Featuring a feverish blend of disco aesthetics and hypnotic editing, the video sees the two artists in their element, bringing a sense of theatrical splendour to the performance vignettes.&nbsp;And by the sounds of it, as they talk about their collab below, Jessie and&nbsp;Róisín had lots of fun on the shoot.It's a vibrant mash-up of colour and patterns - bringing the vid for Deee-Lite's classic Groove Is In The Heart to mind - with an unabashed sense of fun and playfulness to boot.[imgtoken data:1]<blockquote>We had mad fun dressing up on the day of the video. It was fashion chaos!!</blockquote>“It is a huge honour to have the queen of disco, Róisín Murphy on Freak Me Now,"&nbsp;Jessie Ware has commented. "I messaged her hoping she may think about doing a collab with me and before I knew it, she’d gone straight into the studio and recorded all her vocals for the track and sent them over to us. I have admired her work for so many years and respect her so much. To have her on one of the most fun tracks on That! Feels Good! Is amazing."I still can’t quite believe we are on a track together and have done a bonkers video together. She is graceful, she is generous, she is pioneering, she is Róisín Murphy and she is on Freak Me Now!” And Róisín Murphy has added: “Jessie is just brilliant, a super talented songwriter and an amazing singer. She’s truly beautiful but she’s also very funny and never takes herself too seriously. We’ve been talking about working together for a while. When she sent me ‘Freak Me Now’ I just adored it and felt it was perfectly right for me to be on the song."We had mad fun dressing up on the day of the video. It was fashion chaos!! Like a high class jumble sale, behind the scenes. We laughed at our ridiculousness and we were very silly all day! Just love her and loved everything about working with her.“

United Kingdom

Lola Chatterton

Theo Adams

Sophie Muller

Chris Murdoch

PRETTYBIRD

Ailsa Robertson

Joe Sherno

Juliette Larthe

Josey Jacobs

Andy Hill

Aaron Champion

Ross Kwan

Eamonn Hughes

Francesca Thompson

Andrew Gallimore

Gwen Ghelid

Time Based Arts

Ross McDowell

EMI Records

Electric Theatre Collective

Lee Sharrock

Ruth Wardell

Disco

Jessie Ware ft Róisín Murphy 'Freak Me Now' by Sophie Muller & Theo Adams

Jessie Ware, Róisín Murphy - Freak Me Now (Official Music Video)

GAIKA trawls through criminal records, footage and photos in the search for his ideal accomplice, in Jade Ang Jackman's enigmatic promo for Lady, featuring bbymutha.&nbsp;The distorted black and white video has a gritty 90s aesthetic, blending raw textures and fluid visual effects to create something unique and striking.&nbsp;The abstract chronology and focus on character feels almost film trailer-like in its execution, boasting masterful fight choreography, stirring portraiture and a breathless edit.[imgtoken data:1]&nbsp;“Having known Gaika and his music for a while, I love how his politics is always infused with his beats. It goes without saying that it reminds me of groups like Wu-Tang Clan which feels like the most iconic union of Black and East Asian culture which relates to our respective cultural backgrounds.&nbsp;"Hearing LADY, it reminded me of Blade and Kill Bill so I wanted to create some larger than life characters and movement sequences that felt like a contemporary take on that fused with the trademark digital weirdness / CCTV / state surveillance edge that feels like a creative thread of GAIKA’s too."With bbymutha’s wicked lyrics about Harley Quinn, I really wanted to draw on that energy to craft some female villains.”

Jade Ang Jackman

Fiona Bamford-Phillips

Eleri Shone

Alex Cullen

Lloyd Rubio

Ellie Koslowsky

Emika Ohta Seger

Shireen Kadhim

Rob McGuire

The Assembly Rooms

Troy Smith

Connor Coolbear

Oscar Wendt

Alternative

GAIKA ft bbymutha 'Lady' by Jade Ang Jackman 

GAIKA - 'LADY (FT bbymutha)' (Official Video)

Nathan James Tettey solidifies his creative collaboration with rapper Dave, co-directing the video for Sprinter - Dave's new single with Central Cee - shot in London and Monaco.The first single from the pair's EP&nbsp;Split Decision, which arrived just before both rappers celebrated their 25th birthdays - they were born one day apart, with Central Cee’s 25th on Sunday (4th June) and Dave’s yesterday (5th June) - sees both on top form, front and centre in the video.Despite the glamour that surrounds them - the locations, the cars, the girls - this is all about the artists and their performances, as they demonstrate their abundant talent, charisma and chemistry in every scenario. The reason that this is going to be huge. In fact, it already is.

Nathan James Tettey

Knucklehead

Ollie Paxton

Alexandre Nerzic

Creative Outpost

Dave

Jake Gabbay

Central Cee x Dave 'Sprinter' by Dave & Nathan James Tettey

Central Cee x Dave - Sprinter [Music Video]

Fred Roberts runs through the night, before making a bold decision, in Loona Riia's video for hook-heavy Runaway.Filmed on a very cold night in January, and shot atmospherically by DoP Thomas English, Riia's video channels horror movie tropes as Fred is caught in the headlights of a car as he runs along a deserted road, and through a spooky wood.&nbsp;Then he stops running and confronts the vehicle that represents&nbsp;the sum of his fears, to elevate the hopeful tone of the track.&nbsp;&nbsp;

Ignacio De Tiedra

Loona Riia

Sofia Wilkinson-Steel

Carrie Sutton

Laura Taylor

James Adair

Sarah Stanbury

Oliver Dunford

Rob Hawkins

Raphael Arcadios

Karol Cybulksi

CHEAT

Fred Roberts 'Runaway' by Loona Riia

Fred-Roberts-'Runaway'-by-Loona-Riia

Following his directing debut with (pls) set me on fire, Enter Shikari frontman Rou Reynolds directs aits sequel - another&nbsp;strongly conceptual performance video - for It Hurts.From the claustrophobic locked-off shot in his previous outing, Reynolds employs another largely one-take approach, but allows the camera to roam across a large space in which a number of random dramatic vignettes are playing out - all of which have big consequences for the participants.“In typical Shikari fashion, I threw myself in at the deep end with directing, and decided to shoot two videos in one day," explains Reynolds of the making of this and the previous video. “It was an incredibly intense experience, but we had a super-talented, passionate, focused team, and were able to get a great result.“Personally, I found it rewarding to see my ideas brought to life and create a narrative connecting the two videos. I love the attention to detail that directing allowed, and the ability to bring some of the song’s themes to life in more depth.”

Murdo Hepburn

Kitty Cowell

Rou Reynolds

Lily Roberts

Kode

Ryan Delahunty

Nathan Killham

Liz Adeleye

Ty Hack

Joe Salkey

Lauren Jeffery

Nathan Greenwood

George Neave

Coffee & TV

Ed Chambers

Ikki Dhesi

Rock

Enter Shikari 'It Hurts' by Rou Reynolds

Enter Shikari - It Hurts - (Official Video)

Enter Shikari frontman Rou Reynolds makes his video directing debut with this powerful one-take&nbsp;promo for the band's new single, (pls) set me on fire.&nbsp;The video sees the band perform&nbsp;in an effervescent setup towards the back of an industrial location, whilst a vintage TV displays retro graphics and animated lyrics from the track on screen in the foreground.&nbsp;It's a simple yet strikingly effective&nbsp;idea, that showcases the band at their best, and uses clever composition and lighting to keep eyes darting between the two positions on-screen, in a captivating ping-pong match for viewers'&nbsp;attention.[imgtoken data:1]So a lyric video for the track may not be required. But with Reynolds breaking out of the performance near the end, to write in a notebook and then wander distractedly off-screen, suggests there is still more to come. Indeed, that is confirmed by Reynolds himself."I wanted this video - my first foray into directing! - to feel minimal and uncomplicated, but at the same time full of dynamism, and therefore the polar opposite of the next video, which is a&nbsp;bewildering romp through surrealism," he says."So there’s a simplicity here, a willingness to let the raw energy of the performance be the focus, untainted by effects or complex editing. But it&nbsp;should also be mentioned that the main function of this video is really just to set up the next one…"&nbsp;

Katie Dymmock

Enter Shikari '(pls) set me on fire' by Rou Reynolds

Enter Shikari - (pls) set me on fire - (Official Video)

Callum Lloyd-James directs a stirring&nbsp;promo for Grace Gachot.Inspired by Yayoi Kusama’s infinite mirror rooms, the video for F***boy Tragedy&nbsp;is a bold introduction to this new artist, emanating effortlessly cool vibes through&nbsp;an amalgam of emotional perfomance and striking art direction.&nbsp;Though the concept doesn't move from the mirrored room, there is more than enough for viewers to feast their eyes on, with an expansive aesthetic that feels as haunting as it does stylish.&nbsp;

Sammy Cullis

Mouthpiece

Grace Gachot 'F***boy Tragedy' by Callum Lloyd-James

Grace Gachot • Fuckboy Tragedy

One of the pivotal young British voices today, Pa Salieu's new&nbsp;freestyles Mista and Lennon are accompanied by a visual directed by Mickey Voak and shot by Thomas English, outside the court where he was recently on trial.The video, filmed outside of Warwickshire Combined Court, sees the young Midlands musician depict his frustrations with the court system and the personal impact that the passage of time has had on him. Pa’s best friend Fidel Glasgow was murdered during the incident back in 2018 but no one has been charged with this offence. This video was produced and shot with less than 48 hours notice and sees Pa express himself through a powerful performance.[imgtoken data:1]The video is comprised of two separate scenes, shot solely in black and white. The first a gritty guerrilla down-the-barrel&nbsp;one-shot captures Pa’s raw emotions and heartfelt sentiments. The second, shot inside a moving vehicle, captures Pa in a pensive and reflective state as he his driven away from the courtroom.Given the nature of the shoot, Voak, English and the production team at Stadium&nbsp;were working through the various challenges and time pressures. But the combination of the location and Pa Salieu's&nbsp;lyrics make for a absorbing four minutes of unfiltered performance captured in this gripping visual.

Ray Okudzeto

Mickey Voak

STADIUM

Ryan Hawkins

Agnieszka Kocinska

Jack Foster

Vlad Barin

Warner Bros Records uk

Pa Salieu  'Mista/Lennon Freestyle' by Mickey Voak

Pa-Salieu--'Mista-/-Lennon-Freestyle-'-by-Mickey-Voak

In the cold light of day, a young man reflects guiltily on the previous&nbsp;night's infidelity, in Tom Gorst's relatable video for Goddard's banging&nbsp;remix of Cat Burns's Go.The video features a believable&nbsp;performance by Zirihi Zadi as the young man,&nbsp;with Gorst neatly intercutting between his party misbehaviour&nbsp;and the&nbsp;painful&nbsp;Morning After - and then freezing the action for Burns&nbsp;to make her entrance.The lead actor also supplies the&nbsp;dynamism to match this drum &amp; bass makeover of Burns'&nbsp;withering pop-soul ballad, in a dance choreographed by Supple Nam that bleeds from night into day - classily captured by Thomas English.

Tom Gorst

Adam Watts

Ross Anderson

Reece Selvadorai

Mindugas Kairys

Aga Kocinska

Shan Snowling

Supple Nam

Ciaron Craig

Zirihi Zadi

Since93

RCA Records

Sony Music

Drum & Bass

Cat Burns 'Go (Goddard Remix)' by Tom Gorst

Cat-Burns-'Go-(goddard.-Remix)'-by-Tom-Gorst

Santi self-directs a frosty lo-fi promo for his new track Beautiful Nothing, featuring Gus Dapperton.&nbsp;The concept is a mesmerising clash of VHS-aesthetic vignettes and dreamlike animation, presented through a maximalist, Y2K lens.&nbsp;Overlaid with distorted textures and retrofuturistic graphics, the video is a hypnotic experience to watch, with brilliant creative direction from Anton Reva.[imgtoken data:1]&nbsp;[imgtoken data:2]

Anton Reva

Santi

Sin Yu Sofia

Afnan Yassin

Ramy Dance

Jake River Parker

Las Bandas Be Brave

Common People Films

Christine Trinh

Amarjeet Singh

Rowan Mackintosh King

Freddie Searle

Tamia Diaz

Art Director: Katie South

Tiara Wada

Amam Azike

Nikita Kuhn

Dmitry Stukovnikov

Nicola Sheppard

Sian Rowe

Cruel Santino ft Gus Dapperton 'Beautiful Nothing' by Santi

Cruel-Santino-Ft-Gus-Dapperton-'Beautiful-Nothing'-by-Santi

Architects' founder and drummer Dan Searle takes up the director's reins once again -&nbsp;after his excellent video for Animals - for a terrific performance video achieved in a single take.&nbsp;The premise is pretty simple:&nbsp;Architects&nbsp;are captured playing When We Were Young on a camera constantly moving around them on a circular track. It's the faultless execution that elevates the idea to the next level.With a low-key intro before the band explode into action, and a great lighting set-up to highlight the mood, the camera revolves around a pulsating performance by the band where Architects' frontman Sam Carter is always the focus of attention, the centre point in the circle the whole time.Beautifully shot by Thomas English, this is a really excellent&nbsp;performance video. The band's drummer really knows what he's doing.&nbsp;&nbsp;

Rianna Faye

Dan Searle

Jamie Whymark

Joshua Noon

James Dyer

Johnny Smith

Irys Steel

Haelwyn Adams

Architects 'When We Were Young' by Dan Searle

Architects-'When-We-Were-Young'-by-Dan-Searle

Beki Mari directs a brilliant performance of It Gets Dark by Sigrid on The Late Late Show with James Corden."Paying homage to a classic rock and roll performance, it’s an idea of extreme contrasts; of black and white, futuristic, raw energy," says Mari. "We play with this stark simplicity and thus light becomes our point of difference."The deceptively simple concept - consisting of a performance in a white cyc studio - emanates huge amounts of energy, elevated by Sigrid and her&nbsp;band's riotous&nbsp;performance and the dramatic lighting cues.&nbsp;"We used a mix of programmed and handheld light to dramatically change the space; from bouncing bright white light to suddenly being plunged into darkness," continues Mari."The effervescence of this contrast&nbsp;then careers us into&nbsp;a new wildness; flashing spots and a drenching of sensory blue until we land softly, sinking into prismic, celestial sparkle - created using mix of handheld foil, laser mirrors and an Astroraggi."Those elements all combine to showcase&nbsp;a stellar performance by Sigrid, reminding us why she is one of today’s most exciting pop stars.

Macy Dingle

Ahida Agirre

Beki Mari

Ruth Parrish

John Pryer

247 Productions

Phil Penfold

Sam Savile

George Doherty

Abbi Yardley

Gabriella Floyd

Sylvain Canaux

Island Records UK

Sigrid 'It Gets Dark' (Live) by Beki Mari

Sigrid: It Gets Dark

Francis Wallis directs a playful performance promo for Kawala, featuring the group in a perpetually expanding universe of parallel rooms and scenarios.The video boasts a fun, conceptual aesthetic which more than lives up to the name of the track, inspired by the&nbsp;Droste effect. It's&nbsp;put to excellent use here, with a contemporary, slick twist, which feels suited to the cinematic world built within the video.&nbsp;With a trippy edit and brilliant performances all-round, the concept has the right balance of effects and live-action, and feels really fresh.&nbsp;"The lyrical content immediately made me think of the Droste-style effect, which is basically the effect of a picture recursively appearing within itself," explains Wallis.&nbsp;"Creating this visual landscape for our chorus meant that we could repeat our scenes rhythmically, bringing a hypnotic sense of repetitiveness within our variations that felt perfectly suited to this track."Most importantly this felt like a great way to highlight that sense of disorientation and at times claustrophobia that often comes when relationships are on the rocks or at the end of their course in the way that Jim sings about."[imgtoken data:1][imgtoken data:2]