Hair

Shamara Roper

Candice Lo creates a joyous moment of freedom with Olivia Dean, for the singer's delightful Dive.There's a charming simplicity about this video which strikes a chord with the mood of the song - and makes the most of Olivia Dean as a person and performer. And it looks like it was achieved in just two shots.Firstly, Olivia emerges from a village coffee shop, and conveys her blissful mood directly to the camera as she walks. Then it changes to a wide-open deserted beach. The camera flies free but still engages with Olivia, who now in full pelt, running towards the waves. You sense the joy is real, and that means everything.&nbsp;&nbsp;

United Kingdom

Ella Marafini

Olivia Jessop

Simone Beyene

Candice Lo

Cara Mills

Mouthpiece

Academy Films

Connie Meade

Riaz Ahmed

Fraser Rigg

Elena Argiros

Colum Ewart

Niomi Collins

Matt Allsop

Will Willis

Liam Reardon

Kane Klendjian

Emily Engleman

Leah Burton

Final Cut

Megan Lee

Electric Theatre Collective

Soul

Olivia Dean 'Dive' by Candice Lo

Olivia-Dean--'Dive'-by-Candice-Lo

A battle ensues for Wizkid's heart, in CHILD's stylish, UK-shot promo for Bad To Me.&nbsp;On the set of a contemporary TV show, we are introduced to various behind the scenes staff, including a showrunner the artist is romantically involved in.&nbsp;Between the glitzy performance setups and entertaining vignettes, we see this romance develop as several other women have their eye on him.&nbsp;It's a glamorous affair, from the slick styling through to the effervescent lighting, and the video is already racking up the views in the millions.&nbsp;

Syd Harmony

Lane Casting

Karen Binns

CHILD

Dasha Deriagina

De La Revolucion

MrMr

freenjoy

Camille Yorrick

Tom Nowell

Joel Honeywell

Chanel Parkinson

Alasdair Copland

Callum Watt

Ernest Tu

Joel Spence

Mikey Boats

Emma Miles

Laura Cairney-keize

Trim Editing

Luke Morrison

Mikko Ruostila

Wizkid 'Bad To Me' by CHILD

Wizkid-'Bad-To-Me'-by-Child

Sasha Nathwani launches a new phase of his music video directing career with this scintillating showcase for Tamil-Swiss singer-songwriter Priya Ragu, which combines elements of South Asian cinema and Kill Bill in a eye-catching style the director dubs 'Tamiltino'.Having celebrated&nbsp;South Asian fashion and culture in her previous videos, the video for&nbsp;Adalam Va! - which&nbsp;translates loosely as Let’s Dance -&nbsp;raises the bar in terms of visual elegance, choreography and pure physicality,&nbsp;with Priya mastering an eye-catching array of intense martial arts moves and energizing dance routines, created by the choreographer Supple Nam.The eye-popping action and performance elements also dovetail wonderfully within the striking splendour of&nbsp;Strawberry Hill House &amp; Garden, a place&nbsp;that is also clearly influenced by subcontinent architecture.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Adalam Va! is a most vibrant cocktail of electro-pop and soul-stirring South Indian sonics, with Priya’s voice rising like a beacon of positivity. “Adalam Va! is about hope in the darkest of days," she says. "It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”And Nathawani's well constructed visual captures the essence of the track with admirable wit and timeless cinematic glamour.“I’ve wanted to work with Priya for a while now," says the director. "This Adalam Va! video was the perfect opportunity. Working collaboratively with Priya and Japhna Gold, we crafted a narrative inspired by classic Tamil films from the 70s and 80s starring Indian film legend Rajinikanth, and fused this with the cinematic flair of Tarantino, coining this combination of styles: TAMILTINO.[imgtoken data:2]"The video tells the story of a Kill Bill-inspired character played by Priya, that liberates a gang of youths enslaved by an evil villain, freeing them through the encouraging chorus line Adalam Va which means Come and Dance."Priya really threw herself into the physical challenge of this video, working closely with choreographer and fight supervisor Supple Nam, she learnt how to use a silambam stick, a South Asian martial arts weapon, alongside numerous dance sequences, inspired by South Asian choreography.”

Sasha Nathwani

Manoela Chiabai

Caviar

Eleri Evans

Joshua Noon

Smera Kumar

David Wright

Isusko Garcia

Gary Kent

Joshua Dadson

Felix Wildey

Ciaran Beale

Jake Hunte

Natalie Wilkins

Daniela Alves

Tasnim Nahar

Supple Nam

Blaine Pearson

TenThree

Jonny Tully

CHEAT

Hands 

Kirstin Cruickshank

Warner Records

Priya Ragu 'Adalam Va!' by Sasha Nathwani

Priya Ragu - Adalam Va! (Official Video)

KSI takes on himself in an explosive boxing match, in Troy Roscoe's slick and entertaining VFX-fired&nbsp;promo for Not Over Yet,&nbsp;featuring Tom Grennan.&nbsp;The first half of the video explores the preparation for the match, presenting slick vignettes where giant hailstones fall from the sky, and KSI plunges into a futuristic looking ice bath, training underwater - referencing an iconic photo of Muhammed Ali.&nbsp;When things get going inside the ring, things take a huge step up, boasting a true feat of careful pre-production and VFX based around a motion control shoot. So it's not so surprising that this is No.1 on YouTube's UK Music Video chart right now.[imgtoken data:1]&nbsp;"(This is) most definitely one of my most favourite shoots and videos to date!" says Troy Roscoe.&nbsp;"So much went into this. From pre-production to final delivery it was a meticulous process, as there were so many things that could go wrong.&nbsp;I knew we had our work cut out.&nbsp;"Usually you find yourself in a position where people have experience in how to pull these things off. But none of us had seen anything like it, as it’s very hard to make a clone come into contact with one another through VFX. Usually you would use deep fakes, but we went for an organic approach so that it looks as real as possible. And it’s safe to say we pulled it off![imgtoken data:2]"The concept is beautiful, as the root of it is something everybody can relate to, focussed on the fact that the only competition you actually have is [with] yourself. The fact that each day you should aim to be better than you were yesterday - and in this visual we provide an embodiment of that as KSI knocks the living daylight out of the old version of himself."It's a&nbsp;video I will be proud of forever, and will go down in my own personal history book!"

Ash Halliburton

Vivan Wonka

Troy Roscoe

Fred Bonham Carter

Andrew Rawson

Marisa Garner Associates

Just Fred

Dan Curwin

Ed Smith

Miguel Carmenes

Marisa Garner

Zoe Gunn

Jack Meredith

Alex Kelleher

Harry Coleman

John Holloway

Edit Egg

Andi Chu

Black Kite Studios

Max Colt

Atlantic Records

KSI ft Tom Grennan 'Not Over Yet' by Troy Roscoe

Ksi-Ft-Tom-Grennan-'Not-Over-Yet'-by-Troy-Roscoe

Samuel Douek directs a glossy promo for German artist Tashan.&nbsp;Following the cinematic visual for <a href="https://www.promonews.tv/videos/2022/02/28/tashan-oprah-samuel-douek/75174">Oprah</a>&nbsp;back in February, the video for Yoga boasts slick visual effects, luxurious styling and a captivating performance, all in just over two minutes of screen time.&nbsp;Celebrating feminine energy and themes of self-empowerment, the video is a confident and assured presentation, and the product placement of the Womanizer stimulator elevates these vibes - and indeed draws parallels with Douek's <a href="https://www.instagram.com/howlworldwide/">own sex-positive brand</a>, which he runs alongside his directing work.&nbsp;

Sachin Gogna

Samuel Douek

Frankie Willcock

Alexa Haywood at Free Agent UK

CAMP 

Alexa Haywood

Leo Olesker

Deon Van Zyl

Francesca Woods

Asia Ahmed

Beau Pritchard James

Justin McGillivray

Cameron Sealby

Furmaan Ahmed

Shanice Francis

Simmi Virdee

Myles Bevan

Time Based Arts

Felix Geen

Josha Eiffel

Tashan

Ash Sahota

Warner Music Germany

Tashan 'Yoga' by Samuel Douek

Tashan-'Yoga'-by-Samuel-Douek

Samuel Douek directs a cinematic performance promo&nbsp;for Tashan.&nbsp;In the video for Oprah, Tashan faces off ‘The Bad Guy’ in an all-or-nothing, high-stakes astrological poker game. She puts her fate in the hands of the deity Aquarius when betting it all, securing her inevitable victory."It was an amazing experience getting to direct this music video," says&nbsp;Douek. "The song is about being a bad-ass bitch - inspired by the eponymous TV personality - and that natural stardom is something the artist emanates. The aesthetic for the film was inspired by Tashan’s Swiss and Indian heritage and transports us to a surreal future where amber skies tower over cyber cities."The rich colour palettes and inspired art direction help bring the concept to life, and the setups are&nbsp; seamlessly&nbsp;integrated through clever visual effects work.&nbsp;"The VFX were created by the amazing Felix Geen to move between the reality of the poker game and the metaphorical fantasy of intergalactic travel," continues Douek.&nbsp;"We managed to pull off a really ambitious shoot with an incredibly talented crew. From the creative director Anita Chibba (Diet Paratha) to the art director Furmaan Ahmed and stylist Sachin Gogna, we were able to pay tribute to Tashan’s heritage with a crew made up predominantly of South Asian HODs in an authentic way whilst catapulting the film into an otherworldly future."&nbsp;

Furmann Ahmed

Alexa Haywood @ Freeagent

Alexa Wittkugel

Beau Pritchard-James

Anita Chibba

Sarah Mccormack

Joshua Eiffel

Tashan 'Oprah' by Samuel Douek

Tashan-'Oprah'-by-Samuel-Douek

Ebeneza Blanche creates an impressionistic portrait of London life, around the charismatic presence of Joy Crookes, in the video for 19th Floor.With an emphasis on family and community, Blanche's video for 19th Floor echoes his previous&nbsp;video for Little Simz's Point And Kill, set in Nigeria. Here he presents Joy at home with her grandmother, and nods to her part-Irish heritage, and a series of performance vignettes is augmented by her performing a traditional Irish dance, in an abandoned building.[imgtoken data:1]Blanche also highlights an eclectic group of working class people and families&nbsp;in West London, and cleverly connects them as they watch a man falling from the iconic Trellick Tower - and come together to save him.&nbsp;With Joy Crookes at its heart, the video has a nostalgic and warmth, and an additional touch of mystery and magic, that is captured&nbsp;by DoP Jack Exton and&nbsp;goes hand-in-hand with the beautiful styling of&nbsp;Matthew Josephs and Justin Hamilton.&nbsp;“By placing Joy Crookes as the voice for the underprivileged, I wanted to create a visual that questions and provokes the viewers by spotlighting the different races and class systems in London," says Blanche.&nbsp;[imgtoken data:2]"I also wanted to pay homage to the community affected by the tragic fire at Grenfell Tower, by showing a male falling off the roof and being caught by the bystanders to symbolise the unity and empowerment of the people."The experience working with Joy Crookes felt very organic. She's a hard worker and amazing to work with. I drew a lot of inspiration from the lyrics of the song and the conversations that took place with [her].

Ebeneza Blanche

Cora Rodriguez

SMUGGLER

Elizabeth Doonan

Sidney Arthur

Tom Wynbourne

Jack Exton

Luke Morris

Justin Hamilton

Matthew Josephs

Ryo Narushima

Mata Marielle

Lydia Ward

Edward Cooper

Jason Wallis

Facenorth Vfx

B.art

Kat Cattaneo

Sony Music

Anna Engerström

Mike Linforth

James Huthwaite

Lee Parfitt

Kodak

Camilla Arthur

Digital Orchard

Joy Crookes '19th Floor' by Ebeneza Blanche

Joy-Crookes-'19th-Floor'-by-Ebeneza-Blanche

Nwaka Okparaeke directs an alluring live promo for Olivia Dean's Growth, where the artist performs her EP in its entirety.&nbsp;Backdropped by stunning custom-made sets, Dean is at home in the sunsoaked, nostalgic concept.Incorporating natural elements with elevated structures and decor, each frame of the visual is entirely absorbing, and provides the perfect visual match to the&nbsp;sumptuous pop soundscapes - and the reference to the climactic scene of The Truman Show&nbsp;is wonderfully executed."Working with Olivia on this video felt like the perfect match. We both genuinely connected to the ever-changing journey of emotions within growing," says&nbsp;Okparaeke.&nbsp;"For Growth,&nbsp;I wanted to create a live performance video that looks delicate and beautiful but takes us on a rollercoaster of worlds, reflecting how the songs go back and forth from assured to sombre, vulnerable to optimistic."&nbsp;

Nwaka Okparaeke

Amara Rossell

Agile Films

Precious Mahaga

Josh Fashola

Eno Enefiok

Kia Fern Little

Dan Deighton

Ollie Cipres

Matti Moka

Sarah Asmail

Amii Mclntosh

Bea Sweet

Kaz Ove

Asad

OB Management

Sana Khan

Olivia Dean 'Growth' by Nwaka Okparaeke

Olivia Dean - Growth (Live from a Dream) | Breakthrough | Amazon Music

Alewya leads a pulsating underground rave in Simon Lane's atmospheric performance vid for the singer-songwriter's Spirit_X.With Alewya tapping into the spiritual aspect of dance music, Lane creates an exciting spectacle from the judicious use of lighting, art direction, supporting cast and editing, in the rarely explored tunnels under London. Most importantly, the focus is on the stunning presence&nbsp;of Alewya herself.“This song was written from a presence and understanding of my flow state and how many things can come to me when I’m dancing this dance as crazy as it might be," states Alewya. "This is my absolute power and one to be reckoned with. It’s human, ancestral and it’s very wild.”

Shamara Roper

Hair

13 videos featuring Shamara Roper

2023 (1)

2022 (6)

2021 (5)

2020 (1)

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