Make-up Assistant

Porsche Poon

Trinity Ellis directs a cinematic live promo for Shygirl's Cleo.&nbsp;The atmospheric visual features the artist draped in a magnificent feathered outfit, surrounded by a pastel-infused ethereal space.&nbsp;The performance is both elegant and understated, and the simplicity of the concept feels absorbing throughout.&nbsp;It's a live&nbsp;video which feels both traditional and contemporary - and oozes replay value.&nbsp;

United Kingdom

Sarah Asmal

Holly Blakey

Nell Kalonji

Trinity Ellis

Lauren Mills

CEBE Studio

Vini Curtis

Kai Blamey Nguyen

Claire Burman

Celeste Doig

Rory James Cole

Richard Lames Lewis

Jason Dully

Ben Casciello

Virginie Moreira

Amy Dang

Jamie Hodgson

Work Editorial

Megan Lee

Electric Theatre Collective

Matt Butler

Because Music

Shygirl 'Cleo (Live Performance)' by Trinity Ellis

Shygirl – Cleo (performance visual)

Shygirl inhabits an icy dreamworld in&nbsp;Yasser Abubeker's promo for Firefly.&nbsp;The ethereal video moves at a gentle pace, blending a sense of Noughties nostalgia with contemporary flair.&nbsp;Centred on&nbsp;understated performance and&nbsp;otherworldly art direction, the video is deeply hypnotic and transcendent, lingering&nbsp;in viewers' brains long after watching it.&nbsp;&nbsp;

Patience Harding

Oscar Wendt

Yasser Abubeker

Izzy Graham

Riaz Ahmed

Fraser Rigg

Jack Green

Matt Allsop

Ben Benayo

Dominika Besińska

Sam Taylor Edwards

Ali Gill

Shygirl 'Firefly' by Yasser Abubeker

Shygirl - Firefly (Official Video) Midnight Edition

Trinity Ellis directs a mesmerising promo for Shygirl's latest track.&nbsp;Opening with an extended instrumental, we see Shygirl - real name&nbsp;Blane Muise - sitting on a platform in front of a projection screen, which loops lo-fi, candid footage of the artist.&nbsp;Diving into ethereal performance setups, the hypnotic aesthetic is achieved through striking VFX and glossy cinematography, whilst the glamorous styling and art direction elevates the fashion-forward style of the concept.&nbsp;

Joey Barlow

Jeremy Valender

Mark Gee

Kairo Jones

Connor Adams

Sarah Asmail

Virginie Pinto Moreira

Ysabel King

Alt-Pop

Shygirl 'Cleo' by Trinity Ellis

Shygirl-'Cleo'-by-Trinity-Ellis

Florian Joahn sees double in his promo&nbsp;for MØ’s new single Kindness.Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with&nbsp;doppelgängers of&nbsp;Mø and a flurry of dancers.&nbsp;Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.&nbsp;

Florian Joahn

Kiran Mandla

Jordi Estapé

Lee Fairweather

Jamie Tarr

ISStudio

Kat Catteneo

Freddie Wright

Rhys Warren

Ethan Lodge

Conrad Russell

Matt Craig

Lee Trigg

Yukki Yanase

Joelle D’Fontaine

Joseph Taylor

Phil J Wood

Alex Gregory

No.8

COMPULSORY

MØ 'Kindness' by Florian Joahn

MØ - Kindness (Official Video)

Jade Ang Jackman directs Years And Years for a live performance&nbsp;on The Late Late Show With James Corden&nbsp;that was broadcast in May.Every bit as infectious and joyous as the <a href="https://www.promonews.tv/videos/2021/04/15/years-years-starstruck-fred-rowson/70390">official music video</a>, Jackman reworks the environment to a English country garden&nbsp;setting, where vocalist Olly Alexander performs with his backing group&nbsp;with characteristic flair.&nbsp;Captured&nbsp;in a succession of long takes, which takes Olly and co through different parts of the delightful location, the concept has a timeless, laidback feel to it,&nbsp;and gives a focus to the singer's marvellous pop-soul voice.

Jade Ang Jackman

Manoela Chiabai

Black Dog Films

Martin Roker

Juliana Tuacek

Yasmin Godo

Nathan Matthews

Ash Halliburton

Nicholas Royal

Ryoo Narushima

Louis Danckwerts

Years And Years 'Starstruck' (Live for The Late Late Show) by Jade Ang Jackman

Years-And-Years-'Starstruck---Live'-by-Jade-Ang-Jackman

Shygirl by name, naughty by nature, the UK rapper goes Furry in the self-directed video for the song where she makes her feelings plain about penis size.The BDE video presents little white bunny rabbits, very large purple carrots, guest star slowthai and, of course, Shygirl herself, smouldering into the lens in her inimitable fashion - in shimmering chiffon, and also in a white furry fur rabbit suit.It's designed to get you hot under the collar and succeeds - while the explicit, lewd content&nbsp;remains entirely in the lyrical domain.

Shygirl

India Lee

Celeste K Doig

Stephanie Kennedy

Klara Krychtarcikovak

Alex Gibbon 

Lainy Black

Andi Chu

Black Kite Studios

Puneet Aggarwal

Simon Kounovsky

Hip Hop

Alternative

Shygirl ft Slowthai 'BDE' by Shygirl

Shygirl-Ft-Slowthai-'Bde-'-by-Shygirl

MØ takes on the formidable Globe of Death on her motorbike, before being catapulted into a new idyllic world in Joanna Nordahl's dazzling video for Live to Survive.Nordahl uses a combination of spectacular action, portraiture and fiery VFX to create a visual metaphor for the sentiment behind the song that marks the&nbsp;return of the artist otherwise known as&nbsp;Karen Marie Ørsted.In the first part of this breathless video we get the all-action MØ, as two bikes revolve around inside the enclosed Globe of Death. Then she is transported to the countryside by a beautiful lake, having come through the other side of her extraordinary challenge.&nbsp;MØ says of Live to Survive: “I hope you’ll dance to it feeling empowered in yourself, with all your vulnerability, strength, beauty, and flaws, and remember that life is a constant dance of ups and downs.”[imgtoken data:1][imgtoken data:2]

Joanna Nordahl

Meghan Wilcox

new-land

Trine Pillay

Ali Copland

Mike Linforth

Saskia Dixie

Peter Riches

Elena Muntoni

Benjamin David

Andreas Arvidsson

Julia Rossetti

Copenhagen Visual

Charlotte Vystavel

Kat Cattaneo

Sony Music

Mathias Gilay

Sarah Pearson

Beau Pritchard James

MØ 'Live To Survive' by Joanna Nordahl

MØ-'Live-To-Survive'-by-Joanna-Nordahl

Jasper Brown directs an old school&nbsp;TV show style performance of Celeste performing Love Is Back for The Tonight Show starring Jimmy Fallon, with hints of style, glamour and&nbsp;humour.On a minimal set, it's Celeste herself, in her red dress, who provides the glamour. While the touch of humour is provided by the&nbsp;the silhouettes of her backing band, sporting a variation of the singer's distinctive hairstyle.&nbsp;&nbsp;

Jasper Brown

Emily Mulkerrins

DOSED Films

Charlie Killick

Lorenzo Levrini

Anil Duru

Anastasiya Cherkasyuk

Oli Craig

Ella Lucia

James Catalano

Karol Cybulski

CHEAT

Beatrix Blaise

Sammy King

James Poole

Soul

Celeste 'Love Is Back' (Live On The Tonight Show starring Jimmy Fallon)' by Jasper Brown

Celeste-'Love-Is-Back-(live-On-The-Tonight-Show-Starring-Jimmy-Fallon)'-by-Jasper-Brown

Fred Rowson reunites with Olly Alexander and Years &amp; Years in a thoroughly joyful new video for single Starstruck - choreographed by Sherrie Silver.It's the band's first release since Alexander’s breakthrough acting role&nbsp;in Russell T Davies’s TV drama&nbsp;It’s A Sin, and marks the return of Rowson to music video after a busy year making commercials and hunkering down to write his first feature film. And the result of their reunion is a delight - an outpouring of impish energy from the band's frontman, who utilises his on-screen charisma to inhabit not one but two versions of himself.Shot in the Hotel Café Royal in Piccadilly Circus in London - a gorgeously luxurious location made available as a result of the pandemic - the pyjama and dressing gown-clad Alexander looks uncertainly into one of its many ornate mirrors, and then finds himself facing a seriously adoring fan - his own döppelgänger. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]The entire video is the interplay between the two Ollys, masterfully shot&nbsp;and made cartoonishly entertaining by the choreography by Sherrie Silver, the Rwandan-born choreographer and dancer who shot to fame when she worked with Donald Glover on the video for Chilish Gambino's&nbsp;This Is America, and other projects.DoP&nbsp;Jaime Feliu-Torres makes full use of the lavish location, with silky-smooth Steadicam work throughout - especially in challenging scenarios, including multiple chase scenes - and the art direction and styling feel perfectly fitting, with an opulent yet contemporary spin.&nbsp;In short, this is a wonderfully charming comeback for Alexander, who has the zesty energy of a newcomer, balanced with the experience of an industry pro - and also for Fred Rowson, quite possibly&nbsp;the&nbsp;UK's best dressed music video director...FRED ROWSON:"Knowing that It's A Sin was soon to be released, but not knowing the massive impact it would have, Olly was clearly keen to create something totally different to what came before. Like the music, it represents all the things that we missed in 2020 - colour, joy, energy, comedy.[imgtoken data:2]<blockquote>It represents all the things that we missed in 2020 - colour, joy, energy, comedy.</blockquote>"This is light years away from the world that we created for Palo Santo on the last album, and all the better for it. We assembled an incredible team to bring Olly's vision to life, and I had my own starstruck moment when choreographer Sherrie Silver came on board. I've been desperate to work with her for years, and she did not disappoint; her wild, inspired ideas elevated the concept at every turn. She, Olly and I became like a three-headed monster, all adding jokes, dance moves and suggestions for shots."This kind of atmosphere attracts the best crew, and we were blessed with an amazing team, who pulled this off on a crazily tight schedule. Huge love to everyone at Blink, and on the production, who gave us the means to create something wild. I can't wait to see where Years &amp; Years go next."[imgtoken data:3]<blockquote>Sherrie, Olly and I became like a three-headed monster...</blockquote>LAURA NORTHOVER (EXECUTIVE PRODUCER):"Fred is a joy to work with. He’s a meticulous planner and fosters a uniquely collaborative environment when making a music video."I’m super pleased he’s back in the music video game because I missed him when he was annoyingly focussed on a feature and all of those commercials."

Fred Rowson

Rosie Brear

Blink

Paul Weston

Rachel Bashford

Andrew Potter

Jaime Feliu-torres

Julian White

Jennifer Gardiner

Shiori Takahashi

Samuel Marr

Richard Fearon

Tamara Mennell

Laura Northover

Polydor

Sherrie Silver

Richard Lewis

Marti Guiver

Hiroshi Matsushita

Years & Years 'Starstruck' by Fred Rowson

Years-And-Years-'Starstruck'-by-Fred-Rowson

A gang of scarily-masked, boiler-suited&nbsp;intruders break into Ashnikko's house,&nbsp;in new FRIEND signing Lucrecia Taormina's sassy and full-bloodied video for Hi, It's Me.Up in her bedroom, Ashnikko is all of a dither about a useless no-good boy. But the interlopers have a weird surprise for her - they reveal themselves to also be Ashnikko. Much bolshier alter-egos, in fact, and determined to snap out her nonsense.Taormina brings out&nbsp;Ashnikko's considerable charisma in the video, and with the catchy Hi, It's Me, she's like a&nbsp;spiky, punkier Taylor Swift.This is Taormina's third video produced through FRIEND in London, and an impressive way to announce&nbsp;her official addition to the FRIEND roster.&nbsp;"We're very excited to announce Lucrecia Taormina is signing to FRIEND," says Luke Tierney, EP of Music.&nbsp;"Having created three videos together we've already created a strong partnership, something we're excited to take further."• Watch Lucrecia Taormina's reel at FRIEND <a href="http://friendlondon.tv/directors/lucrecia-taormina#cat-musicvideos" target="_blank">here</a>

Lucrecia Taormina

Joseph J Goldman

FRIEND

Luke Tierney

Matthew Emvin Taylor

Malte Huebner

Conor Hall

Kieren Alexander

Holly Adamthwaite

Claire Moore

Meg Thorne

Cut+Run

Jonny Thorpe

Glassworks

Chloe Ensor

Philip Wood

Sam Seager

Grant Sandy Phillips

Jamie Neale

Ashnikko 'Hi It's Me' by Lucrecia Taormina

Ashnikko-'Hi-It's-Me'-by-Lucrecia-Taormina

Madonna, the great agent provocateur of pop, has engaged the vision of Emmanuel Adjei to create her boldest, most provocative video in years - featuring a searing performance by Mykki Blanco, as&nbsp;Joan of Arc.Blanco&nbsp;plays the hunted, defiant and doomed Joan in the Dark Ballet video -&nbsp;the distinctive modern casting of a transexual in&nbsp;the role of a timeless symbol&nbsp;of&nbsp;the powerless and downtrodden, in an otherwise believably medieval setting.It's immaculately created by Adjei on the epic scale that distinguished his MVA-winning video for Sevdaliza's Shahamaran last year, and Blanco fits seamlessly into that world, where beauty and music video aesthetics sit alongside moments of real horror -&nbsp;Adjei certainly&nbsp;does not shy away from Joan's terrible fate. &nbsp;This is also&nbsp;Madonna getting back to one of her favourite themes -&nbsp;the systemic repression&nbsp;of the Catholic Church. Perhaps boldest of all, as she locks horns with an old adversary, she remains largely invisible herself. She only appears in one shot in the entire video.&nbsp;

Porsche Poon

Make-up Assistant

Videos featuring Porsche Poon

2022 (2)

2021 (7)

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