Promonews - 13th Aug 2019

A gang of scarily-masked, boiler-suited intruders break into Ashnikko's house, in new FRIEND signing Lucrecia Taormina's sassy and full-bloodied video for Hi, It's Me.

Up in her bedroom, Ashnikko is all of a dither about a useless no-good boy. But the interlopers have a weird surprise for her - they reveal themselves to also be Ashnikko. Much bolshier alter-egos, in fact, and determined to snap out her nonsense.

Taormina brings out Ashnikko's considerable charisma in the video, and with the catchy Hi, It's Me, she's like a spiky, punkier Taylor Swift.

This is Taormina's third video produced through FRIEND in London, and an impressive way to announce her official addition to the FRIEND roster. 

"We're very excited to announce Lucrecia Taormina is signing to FRIEND," says Luke Tierney, EP of Music. "Having created three videos together we've already created a strong partnership, something we're excited to take further."

• Watch Lucrecia Taormina's reel at FRIEND here

PRO Credits


DirectorLucrecia Taormina
ProducerJoseph J Goldman
Production CompanyFRIEND
Executive ProducerLuke Tierney
1st ADJack Green
Director of PhotographyMatthew Emvin Taylor
Focus PullerMalte Huebner
2nd ACConor Hall
SteadicamGrant Sandy Phillips
GafferKieren Alexander
Art DirectorAsh Halliburton
WardrobeHolly Adamthwaite
HairClaire Moore
Make-upPorsche Poon
EditorMeg Thorne
Editing companyCut+Run
ColouristJonny Thorpe
Grading companyGlassworks
Post ProducerChloe Ensor
VFXPhilip Wood
CommissionerSam Seager
ChoreographerJamie Neale
Other creditsSparks: Joss Lawson, James Duffy Dancers: Izzy Catteral, Evie Oldham, Georgia Redgrave, Jade Thomas Art Assistants: Jorge Higgins, Toleana Nails: Maria McKenna Runner: Hugo Holford, Tara Sadeghi, Ellis Fox, Sarah Garrett BTS: Zay Batchelor

Promonews - 13th Aug 2019

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