Ashnikko 'Hi It's Me' by Lucrecia Taormina
A gang of scarily-masked, boiler-suited intruders break into Ashnikko's house, in new FRIEND signing Lucrecia Taormina's sassy and full-bloodied video for Hi, It's Me.
Up in her bedroom, Ashnikko is all of a dither about a useless no-good boy. But the interlopers have a weird surprise for her - they reveal themselves to also be Ashnikko. Much bolshier alter-egos, in fact, and determined to snap out her nonsense.
Taormina brings out Ashnikko's considerable charisma in the video, and with the catchy Hi, It's Me, she's like a spiky, punkier Taylor Swift.
This is Taormina's third video produced through FRIEND in London, and an impressive way to announce her official addition to the FRIEND roster.
"We're very excited to announce Lucrecia Taormina is signing to FRIEND," says Luke Tierney, EP of Music. "Having created three videos together we've already created a strong partnership, something we're excited to take further."
• Watch Lucrecia Taormina's reel at FRIEND here
|Producer||Joseph J Goldman|
|Executive Producer||Luke Tierney|
|1st AD||Jack Green|
|Director of Photography||Matthew Emvin Taylor|
|Focus Puller||Malte Huebner|
|2nd AC||Conor Hall|
|Steadicam||Grant Sandy Phillips|
|Art Director||Ash Halliburton|
|Post Producer||Chloe Ensor|
|Other credits||Sparks: Joss Lawson, James Duffy Dancers: Izzy Catteral, Evie Oldham, Georgia Redgrave, Jade Thomas Art Assistants: Jorge Higgins, Toleana Nails: Maria McKenna Runner: Hugo Holford, Tara Sadeghi, Ellis Fox, Sarah Garrett BTS: Zay Batchelor|
Lucrecia Taormina brings Cuckoolander to a performance cube where she can collaborate with her dancer-sisters for Mercury – with highly expressive choreography to echo the song's …
Lucrecia Taormina laments consumerism and shopping fever, in the darkly comedic promo for Steven Wilson's Personal Shopper.
Ashnikko's Tik-Tok sensation Stupid is given the horror treatment by Lucrecia Taormina.
Lucrecia Taormina brings her trademark off-the-wall style to one of the most exciting collabs of the year, with Bree Runway ft Missy Elliott's ATM.
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …