Production Company

Partizan

Partizan has announced the signing of Egyptian photographer and director Hussein Mardini.With a background in stills and a practice that has grown outward into moving image, Mardini&nbsp;brings a photographer's discipline to filmmaking, with a strong visual craft and a clear sense of how an idea holds together across a sequence.His work moves between high-profile brand campaigns, music projects and self-initiated documentaries, unified less by subject than by approach. Hussein’s films are characterised by patience with a subject and precision in the frame; an eye trained on stills, applied to motion. His music work includes the video for Wazira by Palestinian singer&nbsp;Saint Levant.He has collaborated with GQ, Nowness and Afroto. His films balance atmosphere and clarity, delivering work that feels contemporary while remaining grounded in the core idea. For the short dance film Ballet du Caire,&nbsp;Hussein frames sha3by from a new angle, slowed down and scored to mimic classical tradition. Questioning artistic hierarchies and the Western pedestal that positions ballet as art and homegrown dance forms as low, Mardini observes a landscape that decides which movement is elevated and which is dismissed, observing the body-work of sha3by as an art form in its own right, and the ballet of a new era.&nbsp;Community sits at the centre of his thinking. He documents the places and people that genuinely interest him, and shoots from close range rather than at a distance, a proximity that carries into his commercial work, where people register as people rather than set dressing. His film "El Leila El Kebeera" captures the joyous Moulids celebrated across Egypt.“I grew up in Cairo,&nbsp;I watched my generation invent an art form with its own instincts, learned from each other in rooms with no institutional blessing," says Mardini. "This film is a refusal of the local complex that looks at its own streets as something to be ashamed of, while bowing to a tradition it was taught to call classical.”Danny Herman, EP at Partizan, adds:&nbsp;"What stood out immediately was Hussein’s ability to bring a photographer’s precision to moving image without losing any warmth. He shoots communities from within, with a strong focus on his Arab heritage, and that sense of trust translates directly into the work. It’s a rare quality, and one that makes him a very natural fit for Partizan."• Watch Hussein Mardini's showreel at Partizan&nbsp;<a href="https://partizan.com/director/hussein-mardini/music-content/" target="_blank">here</a>

Hussein Mardini joins Partizan

Yasser Abubeker directs an intimate NTS live session for legendary soul singer Erykah Badu's team-up with top US DJ/producer&nbsp;Alan&nbsp;Maman, aka The Alchemist.Filmed&nbsp;in the courtyard of Alvaro Barrington’s studio in East London, the pair perform material&nbsp;from their just released collaborative album, Before the World Blows: The Abi and Alan Experiment,&nbsp;to an very lucky invited audience.Using smoke effects and drawn-out zooms to create an otherworldly vibe, it's a brilliant showcase of collaboration and live performance, presented in a creative, fresh way by Yasser Abubeker.&nbsp;&nbsp;

United Kingdom

Yasser Abubeker

Alternative

Live

Erykah Badu x The Alchemist 'NTS Live Session' by Yasser Abubeker

Erykah-Badu-X-The-Alchemist-'Nts-Live-Session'-by-Yasser-Abubeker

Alice Kong dreams up a very kooky party with an eccentric cast of characters in her&nbsp;hugely enjoyable&nbsp;promo for popular Dutch DJ/producer duo&nbsp;ANOTR.&nbsp;The video for Like It invites us&nbsp;into an increasingly unhinged party, populated by runaway brides, bodybuilders, American football players, double-denim lovers. And a young man slowly learning how to dance.Unfolding like a Lynchian fever dream, the maximalist art direction and dizzying cinematography create a dreamlike vibe throughout. With a cast of characters that just didn't make the cut for Daft Punk's All Around The World video.&nbsp;Lovely stuff.[imgtoken data:1][imgtoken data:2]&nbsp;&nbsp;

Netherlands

Alice Kong

Sam Murray

Mouthpiece

Dance

Disco

ANOTR 'Like It' by Alice Kong

Anotr-'Like-It'-by-Alice-Kong

Yasser Abubeker invites us into an ultra-cool nighttime world of sleek seduction for Kelela's steamy team-up with PinkPantheress.The video for The Bridge, is Abubeker's study in restraint and proximity with the&nbsp;two artists moving through the same space, held apart by it, and gradually pulled together. Meanwhile other couples, situated around a moody, depopulated darkening urban space&nbsp;are also being drawn towards each other.&nbsp;[imgtoken data:1]Set within a dimly-lit apartment, the video opens with Kelela and PinkPantheress in separate rooms, each carrying the same unspoken tension. The architecture does the work of keeping them apart, but as the track builds, that separation begins to dissolve. Movement takes over, spreading rhythmically between the two artists and the surrounding cast until the space between them collapses entirely.Yasser builds the film around a shared physical language, sustaining an erotic charge throughout, via the cinematography of Diara Sow and choreography by Mesh Henry. A gesture that begins in one room and concludes in another, bodies echoing one another across locations — so that the film feels physically interconnected long before its subjects ever meet.[imgtoken data:2]&nbsp;The visual leans into a cool, restrained palette of deep blacks, washed-out greens, and muted cyans, using directional light to carve pockets of illumination from the shadows and to separate figures within a single frame.&nbsp;Production design by Ranya El-Refaey grounds the world in the transitional, intimate spaces where the song lives.&nbsp;In the final section, Kelela and PinkPantheress occupy the same space for the first time. Their movement becomes mirrored and responsive as the camera circles them in a continuous orbit, tightening the frame as proximity increases — composure and yearning finally resolving into contact.Absorbing, beautiful and very cool indeed. &nbsp;

Avenues

Soul

Electronic

Kelela ft PinkPantheress 'The Bridge' by Yasser Abubeker

Kelela - the bridge (feat. PinkPantheress) (Official Video)

Singer-songwriter Myles Smith steps behind the camera, writing and directing the video for his single Hold Me In The Dark -&nbsp;a short, cinematic narrative starring Stephen Graham. And the real power of the film is how it addresses a harrowing&nbsp;subject to create&nbsp;something emotional and moving.The film follows a father, played by Graham, through the final hours he spends with his dying daughter. He spends his days with her in hospital. Then each evening he returns to his flat and works obsessively on a construction of mirrors and coloured fragments... building toward something only he fully understands.The ritual looks like a man unravelling. But as the song rises, he carries the finished piece to a rooftop and, as the sun aligns, sends light spilling across the city - a final act of love, and the song’s title turned outward into image.[imgtoken data:1]A Partizan production, Myles Smith's first outing as a director sees him carrying the emotional directness of his songwriting into a new medium. In that respect he is greatly aided by the presence of a great actor in Stephen Graham, and Smith&nbsp;stays close to this&nbsp;central character throughout.Shot by cinematographer Joel Honeywell, it moves between the muted remove of the hospital, the claustrophobic loop of the flat and the open expanse of the rooftop, using natural light and a slow accumulation of colour to track the father’s emotional state. Production design by Syd Harmony grounds the mirror-and-light build as both a practical and an emotional object, while a restrained central performance from Graham keeps the focus on grief, ritual, and the fear of disappearing.Graham is joined on screen by Abbie Kay Ashworth and Chizzy Akudolu as well as real working nurses from Luton Hospital, with casting by Kharmel Cochrane. The film was produced by Partizan, with executive producers Danny Herman, Kirsty Richardson and Hannah Walters, and produced by Chris Murdoch.[imgtoken data:2]“What I loved about this concept was the misdirection," says Myles Smith.&nbsp;"At first, you think you’re watching someone unravel, but slowly you realise every strange object and every seemingly irrational decision is actually an act of love. He’s not losing his grip on reality; he’s trying to do something impossible for the person he loves most.”Executive producer Danny Herman says that&nbsp;Smith arrived with a really clear, personal vision for his own song. "The feeling was already there and our job was to build the right team around him and protect that vision all the way to the screen," he says."Myself and producer Chris Murdoch assembled a gang of our favourite HoDs, people we knew would bring the right experience, creativity and care to the project, while helping make it feel as special as it deserved to be," adds Herman. "When you get that kind of synergy on set, where everyone’s serving the same idea, a debut can feel as assured as anything we make.”With all of his considerable experience, Stephen Graham was also aware that this was a special project that had to be approached in the right way."When you're involved in a production like this, especially for a first-time director, it's important to come with an open-mindedness and a willingness to partake completely, a million per cent," he says. "For me, it's imperative that I'm one piece of a beautiful jigsaw every time I embark on any project. It was an absolute team game, and a joy to be part of that collective."&nbsp;

Myles Smith

Chris Murdoch

Joel Honeywell

Singer-songwriter

Myles Smith 'Hold Me In The Dark' by Myles Smith

Myles Smith - Hold Me In The Dark - Short Film (Official Video)

Erik He's third video for Irish DJ/producer Jazzy continues the stylish sensibility and use of subtle VFX that distinguishes the previous two for On A Wave and Invisible. And arguably there's a tribute to Jamiroquai's Virtual Insanity in&nbsp;her collab with Calvin Harris.&nbsp;Responding to the track's warmth and optimism, Erik He adopts a lighter visual touch than previously for Satisfy. Natural light, fluid camera movement and open architectural spaces create an effortless sense of movement throughout the film. An understated performance by Jazzy allows the music's uplifting energy to take centre stage.And the furniture is also occasionally moving across the floor within the space - reminiscent of Virtual Insanity. The result is a visual that feels as buoyant and expansive as the track itself.&nbsp;

Erik He

Calvin Harris, Jazzy 'Satisfy' by Erik He

Calvin Harris, Jazzy - Satisfy (Official Visualiser)

The second of a trio of videos for Jazzy by multidisciplinary artist-turned-director Erik He finds the Irish DJ/producer in a cool bar crowded with invisible people - apart from one furious-looking older lady - and then on a dancefloor, packed with real people.Following on from the video for On A Wave (Jazzy's collab with East End Dubs), Erik He's&nbsp;video for Invisible (her collab with Chris Lorenzo) has similarly stylish, designer-led aesthetic with an&nbsp;additional side order of surrealism and subtle VFX - but this one brings Jazzy more centre-stage, to deliver her vocal performance.The&nbsp;end result looks absolutely great and demands you sit up and take notice of both the artist and the director.With a background in art practice spanning&nbsp;sculpture, performance and moving image, under He's direction&nbsp;ordinary social spaces become subtly uncanny, as anonymous, headless figures populate the frame, transforming familiar environments into psychological landscapes.Rather than relying on spectacle, restrained visual effects, atmospheric lighting, and carefully composed imagery create a world that reflects the song's emotional undercurrent, balancing performance with understated surrealism.It's another example of the skill and instinct that the director, who recently signed to Partizan, brings to the medium. One aspect is in providing an intriguing&nbsp;showcase for the artist and her music, giving her every chance&nbsp;to make a big step forward. And as there is a third one on its way, for Jazzy's with Calvin Harris, that next step seems virtually guaranteed.&nbsp;&nbsp;"Working with Jazzy and her team has been incredibly rewarding," he says about the collaboration.&nbsp;"Every project presented a different creative challenge, but there was always a shared willingness to experiment and find the best solution. Seeing that creative relationship evolve across three very different films has been one of the most rewarding parts of the process."[imgtoken data:1]

Ireland

Anchous

Jazzy ft Chris Lorenzo 'Invisible' by Erik He

Jazzy & Chris Lorenzo - Invisible

Warren Fu directs a classic mid-century Californian dream&nbsp;with a star-studded cast for the gorgeously retro vocal stylings&nbsp;of Laufey. And it&nbsp;comes with its own deliciously chilling twist.&nbsp;The video for Madwoman features Heated Rivalry's Hudson Williams, alongside&nbsp;Olympic gold medalist Alysa Liu, Lola Tung of The Summer I Turned Pretty,&nbsp;and Megan Skiendiel of the girl group KATSEYE.The sun-kissed, vintage aesthetic is the perfect complement to a&nbsp;track in the retro-pop genre that Laufey has made her own. But the perfection of the lives of Laufey and her girlfriends starts to falter&nbsp;and&nbsp;things get darker as Hudson Williams's character reveals his true self. For Laufey it slowly degrades into a Stepford Wives-esque narrative - with some Hotel California vibes thrown in.&nbsp;&nbsp;It's an absorbing concept - Sabrina Carpenter would either approve&nbsp;or be green with envy -&nbsp;wonderfully executed by Fu and team. And in spotlighting&nbsp;mainstream talent across music, film, sports, and the arts, it's proof positive that Asian representation across these mediums is responsible for some of the greatest stories shaping culture today.

United States

Warren Fu

Laufey 'Madwoman' by Warren Fu

Laufey-'Madwoman'-by-Warren-Fu

Ben Cole collaborates with Christiaan Pienaar on a playfully saucy Berlin-set visual for club princess Miss Bashful featuring&nbsp;real members of the city's Furry community.In the video for Hunka Hunka - produced by&nbsp;Partizan’s Will Cousins and developed from Pienaar's concept - the outrageous Miss Bashful seeks out a new lover, and finds it with the Furries - males with chiselled bodies and animal heads.Tapping into the spectacle and anarchic spirit of Berlin clubland - where the Mexico-born, Texan-raised Miss Bashful has become a cult figure - its a fast-paced and cartoonish match for the humour, glamour and after-hours debauchery of the artist's lyrics. She lusts after a Furry, whilst&nbsp;delivering&nbsp;Hunka Hunka's provocative lyrics, runs into trouble with&nbsp;very clubland version of a Berlin cop, and finally arrives on the dancefloor in a hot mess.A highly entertaining&nbsp;showcase for the inappropriately named Miss Bashful, ahead of the release of her album Glamour Snobby on May 1st.[imgtoken data:1]

Ben Cole

Christiaan Pienaar

Miss Bashful 'Hunka Hunka' by Ben Cole & Christiaan Pienaar

Miss Bashful x Luca Eck - HUNKA HUNKA

<h3>He's a leading actor in House Of The Dragon, The Serpent and recent HBO drama Task - and also now proving himself as a director, making two impressive music videos and recently signing to Partizan. Fabien explains how moving behind the camera is a family affair and reveals the legendary band he would love to work with.&nbsp;</h3>What’s your background? Where did you grow up?FABIEN FRANKEL: I grew up in London. My mum is French Italian and my dad is Iraqi Russian, though his family emigrated to the UK in the 1940s and settled in the East End of London. So I grew up in London, but that’s my heritage.When did you start getting into films as a director or in another role?FF: I got into films as an actor. I trained as an actor and that’s how I got into films initially. I also grew up in a very cinephile family. My family really love cinema, so it was always around.What was the first film you made where you felt this could be a career move?FF: I was making a TV show as an actor in Bangkok and I bought a Super 8mm camera in New York. It was the first gift I ever bought myself from my first acting job. <a href="https://www.imdb.com/it/title/tt7985576/?ref_=nm_flmg_job_1_accord_2_cdt_t_7" target="_blank">I brought it with me to Bangkok</a>, where I was doing another acting job, and I shot a bunch of Super 8 footage out there. I then cut it together to Little Red Rooster by The Rolling Stones. I suppose it was my first kind of music video.<blockquote>I love the process of bringing different people together when you’re making films.</blockquote>Can you tell us about your first music video and how it turned out?FF: My first music video was for some close friends of mine who started a band called Memory of Speke. I had heard demos from what would become their first release, including a song called Wife Once, and I pitched them an idea to make a 17th century Restoration style music video. They went for it.[vidtoken data:0]Where do you draw inspiration for your own work?FF: Cinema is the obvious answer. That’s been my biggest inspiration, stealing from great filmmakers and trying to find what that becomes in my own work.There’s also definitely a love of masks in what I do. I’m not entirely sure where that comes from, but whenever I come up with an idea there often seems to be something involving people being masked in some way. Both of my music videos have had elements of that. There’s something about the sort of primal dance mask feeling that I seem drawn to.[imgtoken data:1]Above: Fabien (right) with Mark Ruffalo in HBO drama&nbsp;'Task'.What has been the most creatively rewarding non-music project of the past year or so?FF: I made a TV show called Task for HBO. I’m really proud of it and I had a great time making that show.What aspect of the job do you enjoy the most?FF: Working with my brother [Max Mark Frankel, producer of his videos for&nbsp;Memory of Speke and Peter Zummo] is definitely one of the things I enjoy most about my work. More generally, I love the process of bringing different people together when you’re making films. Finding people whose energy either matches yours or raises you up so that what you make in the end feels like a shared vision.[vidtoken data:1]Can you tell us about your next project?FF: I can’t say too much, but I'm making an independent movie for a really exciting studio and we’re about to start filming.Which artist or band would you most like to make a music video for?FF: From a nostalgic point of view, making something for The Rolling Stones would be incredible. Their music runs through so many of the films I love, especially that iconic Scorsese era. For the kid in me, that would be a massive deal.Career-wise, where do you hope to be in five years’ time?FF: My dream would be to direct a film. If in the next five years I could have directed my first feature film, I’d feel really proud of that.• Fabien Frankel is signed to Partizan, represented for music videos by Mouthpiece.

ONE TO WATCH: Fabien Frankel

Memory of Speke - Wife Once

The Tape Is Chill by Peter Zummo Official Music Video

Erik He creates a very cool futuristic vision for the catchy collaboration between Irish dance artist&nbsp;Jazzy and&nbsp;London-based DJ and producer East End Dubs.In the visual artist's first project since signing to Partizan, He has taken a counter-intuitive approach to the uptempo&nbsp;On A Wave. His work&nbsp;blends sculpture, performance and moving image into striking contemporary compositions, and this sensibility runs through the film’s clean, stylised design.The pair are performing in what appears to be a gallery space - it was shot in&nbsp;Wayne McGregor’s Hackney studio - captured&nbsp;in stylish compositions. The video leans into a cool, silver-toned palette and a minimalist set design to create a refined, electronic visual world that mirrors the track’s driving pulse. This sets the scene, then He gradually&nbsp;introduces subtle elements of VFX as the track's momentum builds.Jazzy, the Dublin-born singer-songwriter behind dance hits including Giving Me and collaborations with Belters Only and Sonny Fodera, joins forces here with East End Dubs, a leading figure in the UK’s minimal tech-house scene who emerged from East London’s underground in the early 2010s.&nbsp;The result is a real statement for both the musicians and Erik He; a stripped-back but striking visual world that lets the track’s hypnotic energy do the talking.[imgtoken data:1][imgtoken data:2]

Jazzy x East End Dubs 'On A Wave' by Erik He

Jazzy x East End Dubs - On a Wave

BAFTA-nominated animator Honor Price has directed a&nbsp;stop-motion epic for two songs from the Icelandic band Of Monsters and Men's comeback album.Price's nine-minute film was created for the two-part album sequence The Block and Mouse Parade from All Is Love and Pain in the Mouse Parade, released last October.The film unfolds as two parallel narratives occupying the same space. Above ground, a solitary mouse-like figure runs endlessly in a cage before tumbling into a vast wilderness. What follows is a relentless climb up a mountainous rock face; a physical and emotional ascent marked by isolation and strain.[imgtoken data:1]As the track transitions into Mouse Parade, the camera descends beneath the floorboards into a hidden underground city. Where the figure above is disconnected and alone, this subterranean community moves as one - tightly bound, resilient, and interdependent.Honor Price says that she was drawn to the emotional duality in the songs. “I was thrilled to create this two-part film for Of Monsters and Men - building two parallel worlds through stop motion, puppetry, and layered multiplane sets."Rendered in tactile stop-motion, the film leans into texture, scale, and atmosphere. Humans appear strangely mouse-like, while the puppeted mice feel deeply human, subtly inverting perspective. The result is eerie, intimate and quietly devastating - a meditation on isolation, belonging and the fragile light we carry for one another.“We were excited to make the bulk of the entire video by hand using traditional handcrafted animation methods," says Price. "Specifically stop-motion, puppetry, and multiplane. By layering real sets on glass and compositing rod puppets into them, we created a fully tactile, dimensional world that we think evokes the themes and emotion of the tracks.”

Iceland

Honor Price

Laura Taylor

Of Monsters and Men 'The Block' & 'Mouse Parade' by Honor Price

Of Monsters and Men - 'The Block' & 'Mouse Parade'

Partizan has announced that Danny Herman is now heading it's Music Video division, while the music video roster at the London-based production company is expanding with the addition of five distinctive new directors: Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace.Herman has taken the reins of music videos at Partizan, while continuing to shape standout work across the company’s commercials slate. Nominated for Best Producer at the UKMVA 2023 and the recipient of numerous awards and nominations for his contributions to the music video landscape, Herman steps into this dual role as Partizan deepens its focus on music-driven visual culture and the next generation of filmmaking talent.The five new signings to the company's music video roster span a range of visual styles and creative disciplines, while sharing a focus on&nbsp;original ideas, precise execution, and a collaborative approach to working with artists and labels. Their work collectively pushes form and format while remaining grounded in strong visual identity and performance-led storytelling.<blockquote>Bringing Fabien, Gee, Ronan, Erik and Ellius into the fold fills my heart with joy -&nbsp;five distinct voices whose talent knows no boundaries.</blockquote><a href="https://partizan.com/director/ronan-day-lewis/music-content/" target="_blank">Ronan Day-Lewis</a> is a&nbsp;painter turned filmmaker, and fresh from the release of his debut feature Anemone, his work blends visual poetry with emotional precision. He's marked&nbsp;out as a rare multidisciplinary talent with a deeply cinematic eye. Dublin-based director and photographer <a href="https://partizan.com/director/ellius-grace/music-content/" target="_blank">Ellius Grace</a> boasts a refined cinematic style that is rooted in intimate portraiture and atmospheric world-building, which has made him one of Ireland’s most exciting creative voices. His work spans powerful collaborations with cultural icons, including Shane MacGowan, Sinéad O’Connor, Lankum, and even President Michael D. Higgins, demonstrating a rare ability to capture both the soul and the story of those he photographs and films.[vidtoken data:0] <a href="https://partizan.com/director/gee-small/music-content/" target="_blank">Gee Small</a> is a London-based director whose work is shaped by a background in acting, creative direction, and talent development. She has directed music videos for the likes of Hey Baby and the short film Baby, bringing an instinctive, performance-led approach to her storytelling. Founder of the modelling agency Gee Small Faces, her approach to storytelling is grounded in authenticity and presence. <a href="https://partizan.com/director/erik-he/music-content/" target="_blank">Erik He</a> is a&nbsp;visual artist shaped by a globally diverse upbringing across Asia, North America and Europe. Erik’s work brings together sculpture, performance and moving image to create a bold, contemporary visual language. <a href="https://partizan.com/director/fabien-frankel/music-content/" target="_blank">Fabien Frankel</a> is an actor and director whose international screen work informs a distinctive voice behind the camera. Alongside his brother Max, Fabien brings a storytelling instinct rooted in character, emotional nuance and atmosphere, expanding into an exciting directorial practice we’re thrilled to support.Each filmmaker brings a unique creative language and a strong commitment to craft, further strengthening Partizan’s position at the forefront of music video storytelling and visual innovation. Together, the expanded roster and new leadership structure mark a continued evolution of Partizan’s UK music video offering, with further projects and collaborations to be announced in the coming months.All the newly-signed directors and existing ones on Partizan's UK roster are represented for music videos by <a href="https://www.mouthpiecerep.me/">Claire Stubbs at Mouthpiece</a>.&nbsp;'I’m so excited to be back steering music videos especially at my own stable Partizan where music videos are the bedrock of everything we’re about," says Danny Herman."Bringing Fabien, Gee, Ronan, Erik and Ellius into the fold fills my heart with joy -&nbsp;five distinct voices whose talent knows no boundaries, and who sit perfectly alongside the brilliant directors already on our roster."• Partizan new music video directors roster&nbsp;<a href="https://partizan.com/directors/music-content" target="_blank">here</a>

Danny Herman

Ellius Grace

Danny Herman leads Partizan's Music Video division - and adds five new directors

Partizan Fresh Music Video Roster

Rodrigo Inada directs a spectacular&nbsp;tour de force&nbsp;for Taiwanese pop icon Jolin, centred in an extraordinary&nbsp;desert landscape, where the artist is haunted&nbsp;by the memory of a lost love.&nbsp;Shot in Dubai, the video for Fish Love shifts between present and poetic flashbacks, Jolin repeatedly encounters the same mysterious figure, largely rendered as a shadow, blurring the line between memory and imagination.As we have seen in his previous videos this year, such as <a href="https://www.promonews.tv/videos/2025/02/25/jackson-wang-high-alone-rodrigo-inada/90161" target="_blank">Jackson Wang's High Alone</a> and <a href="https://www.promonews.tv/videos/2025/06/30/celeste-show-rodrigo-inada/91610" target="_blank">Celeste's On With The Show</a> - both nominated at this year's UKMVAs - Inada is capable of meticulously crafted visions on a grand scale - and this is undoubtedly among his grandest yet.[imgtoken data:1]"I thought it was the perfect opportunity to create a love story that was more inside of Jolin’s head than in the physical world," explains Inada.&nbsp;"How it feels like to be haunted by memories of a past love."Growing up, sci-fi was always one of my favourite genres. To work with shadows as a character was something that I have been studying for years now and trying to make it work in couple of my past videos, but this time I think I finally made it work."Inada reveals that weather conditions whilst shooting in the desert meant what was planned as VFX was actuallyt achieved in-camera.[imgtoken data:2]"I wrote on the treatment a sandstorm that was supposed to happen in VFX, but on the day of the shoot a real sandstorm started to happen in front of our eyes," he reveals."It was crazy, everything started flying around, there was sand in our eyes, but Pierre [de Kerchove, DOP]&nbsp;kept shooting through the sandstorm. Some of the shots you can see on the video the sky is pretty foggy you barely can see the city behind. That was real."Of course we had a crazy VFX post from Ryan [Dylan Selkirk] and his team as well on the sandstorm of the video. Shout out to all my collaborators that made this video come to life. Pierre&nbsp;did an amazing job, Side-Eye smashed it on the post, as well as Aaron Saiki on the edit and Daniel de Vue on the grading."Last but not least, the production team that supported me from the start Maurizio Von Trapp and Pegah [Farahmand]. This was a crazy ambitious idea and I am really glad it got made."&nbsp;

Taiwan

Rodrigo Inada

Jolin 'Fish Love' by Rodrigo Inada

Jolin-'Fish-Love'-by-Rodrigo-Inada

The Rolling Stones' incredible history comes to life in Camille Boumans' fabulous mixed-media promo for The Stones's rollicking cover version of Shirley &amp; Company's Shame, Shame, Shame.&nbsp;The video is an explosion&nbsp;of The Stones' greatest moments, a vibrant archive of vintage clips and stills, unfolding through the&nbsp;pages of a&nbsp;packed scrapbook. It's a concept which allows Boumans to deliver a huge amount of information - vintage footage, lines of lyrics,&nbsp;a miscellany of textures - with lots of imaginative graphic ideas.&nbsp;It also feels hand-crafted, like it was stitched together with bits and pieces from the Stones archive with a lot of love - and as its a bit rough around the edges, with pure&nbsp;rock ’n’ roll attitude.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Camille Boumans

Semera Khan

Studio RM

Rock

The Rolling Stones 'Shame, Shame, Shame' by Camille Boumans

The-Rolling-Stones-'Shame,-Shame,-Shame'-by-Camille-Boumans

A chess match transforms into&nbsp;a big musical production number in Iris Luz's scintillating collaboration with PinkPantheress - featuring&nbsp;US singer&nbsp;Destin Conrad as the eponymous Romeo.We start in reality as Pink enters a chess tournament&nbsp;that's taking place in a South London community hall - and where Pink proceeds to demolish the opposition, The Queen's Gambit-fashion. Destin is playing on another table, and they can't help give each other the eye, indulging in some flirting while winning their separate matches.And then, when they come together to play each other,&nbsp;it turns into a full-on musical fantasy: the chessboard is the dancefloor, the chess pieces becoming dancers, and this musical - with Pink performing&nbsp;next to a giant Queen chesspiece - plays out as Pink and Destin start the game in the real world... where Pink quickly takes control.Building on the excellent previous videos of her current Fancy That album campaign, Pink's signature style, and love of strong patterns - black and white checks and tartan - is slickly woven into the lighthearted narrative. Every element is delivered to a high level, and works to frame the singer and her message.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It's a great addition to the PinkPantheress canon and an exciting step forward for Iris Luz, following her recent videos for the likes of Victoria&nbsp;and George Riley.&nbsp;[imgtoken data:1][imgtoken data:2]

Iris Luz

The Quarry

PinkPantheress 'Romeo' by Iris Luz

Pinkpantheress-'Romeo'-by-Iris-Luz

Daniel Sachon's tumultuous video for Demi Lovato unveils a reimagined Demi, free from the scars of her past and untouched by the chaos around her.The promo for Fast counterintuitively has the singer as the calm centre at the heart of a storm, walking through a nighttime city scene engulfed in hysteria. With a large cast of extras, there is craziness at every turn, orchestrated by Sachon with an admirable eye for detail within the overall concept.&nbsp;Through this tightly-orchestrated mayhem - shot on a studio backlot -&nbsp;Demi emerges in complete control, setting the tone for her new chapter.&nbsp;Her final glance at the camera is the only acknowledgment of the outside world, intentional and poised.[imgtoken data:1]

Daniel Sachon

Demi Lovato 'Fast' by Daniel Sachon

Demi Lovato - Fast (Official Music Video)

Iris Luz captures the thrills and contradictions of hyper consumption and modern femininity, in her whirlwind promo for singer George Riley.In the video for More, Riley is hounded by paparazzi while running through West London laden with shopping bags. So far, so Y2K tabloid.It breaks down into joyful chaos as Riley throws her bags up in the air and dances in a fountain, a moment of crazy, guerilla-shot&nbsp;abandon to register with the drum n bass track.Blending naturalistic scenes of the city with larger than life fantasy, it's a vibrant, breezy visual, capturing the frantic pace of day to day life with a moment of pure ecstasy - and more than a hint of irony. Much more.&nbsp;

Trim Editing

George Riley 'More' by Iris Luz

George-Riley-'More'-by-Iris-Luz

London R&amp;B singer Demae showcases her new track with a playful visual&nbsp;by Ivor Lawson-Adamah.In the studio-set video for Don't Play The Fool the artist and director have devised an abstract and symbolic&nbsp;form of fishing, with Demae on both ends of the rod and line. It's a charming visual for a lovely track.“The approach for this visual was to create some kind of visual abstraction about the process of introspection, all wrapped in a surreal and colourful bow," explains Lawson-Adamah.&nbsp;"Sometimes we cast out our line, seeking out answers or solutions but often we only have ourselves to turn to.”

Ivor Lawson-Adamah

Demae 'Don't Play The Fool' by Ivor Lawson-Adamah 

Demae-'Don't-Play-The-Fool-'-by-Ivor-Lawson-adamah-

A boy spirals headlong into&nbsp;PinkPantheress's tartan-patterned world in Ethan &amp; Tom's captivating mixed-media video for Illegal.When the boy - played by Sekou Diaby -&nbsp;opens a box of jellies and offers one to Pink, she declines. Sekou eats one, and then trips out into a vibrant animated dreamworld - comprised of Pink's unmistakeable sillhouette against rapidly changing tartan (or plaid) designs, that distinctive, Y2K-influenced aspect of her personal style. Certainly enough to put his poor head in a spin.Playfully flipping&nbsp;between the live action and the animation - created by Black Anime Animation Studio - it's a superb showcase for Pink, both&nbsp;the astute songwriter/producer and blossoming&nbsp;pop star. Ethan &amp; Tom have zeroed in upon the incisive storytelling and deadpan wit of her lyrics, her attitude and iconic look, with humour&nbsp;and visual invention.&nbsp;Following their wacky adventure last year for another unique British musical talent - <a href="https://www.promonews.tv/videos/2024/09/03/geordie-greep-holy-holy-ethan-tom/87942" target="_blank">Geordie Greep</a> -&nbsp;this is another big step forward for the directing duo into the pop world. They have done themselves - and the marvellous Pink - proud.[imgtoken data:1][imgtoken data:2]&nbsp;

Ethan & Tom

DOMA

PinkPantheress 'Illegal' by Ethan & Tom

Pinkpantheress-'Illegal'-by-Ethan-&-Tom

Rodrigo Inada directs a dramatic blockbuster for Hong Kong rapper - and member of South Korean boyband&nbsp;Got7 - Jackson Wang.&nbsp;The video for High Alone explores the duality present in all of us, manifesting in&nbsp;two versions of Jackson Wang on screen: as he battles his darker self in his apartment, Inada presents a big setpiece&nbsp;with Jackson as a Houdini-style escapologist sunk into a glass box.The latter&nbsp;has a traumatic and hugely symbolic outcome: despite escaping his shackles, Jackson is trapped underwater in the glass box, to the delight of the audience of onlookers.Infused with a deep red and blue colour palette&nbsp;and a grimy, textural aesthetic, this is a cinematic vision, a powerul addition to Wang's videography - and arguably a very tough watch for his legion of fans.&nbsp;[imgtoken data:1][imgtoken data:2]

Jackson Wang 'High Alone' by Rodrigo Inada

Jackson-Wang-'High-Alone'-by-Rodrigo-Inada

Laura Marciano directs an evocative promo for Tems, featuring&nbsp;fellow Afrobeats star Asake.&nbsp;The video for Get It Right is a nostalgic throwback to early Noughties performance promos, with editorial-style vignettes and luxurious styling.&nbsp;Experimenting with a contrasting black and white colour scheme, the video feels elevated and considered, with each frame delving further into an abstract world.&nbsp;An alluring vision packed full of standout visual moments.&nbsp;&nbsp;

Laura Marciano

Tems ft Asake 'Get It Right' by Laura Marciano

Tems - Get it Right (Official Video) ft. Asake

As with all elements of A Film For The Future, the 44-minute visual companion to Coldplay's tenth studio album Moon Music, the visual for WE PRAY is a compendium of creativity from directors and animators&nbsp;around the globe, in a range of disciplines and styles - brought together in what the project's executive producer (and contributor) Ben Mor has described as&nbsp;“a kaleidoscopic patchwork quilt – a 44 minute multimedia tapestry.”The whole project has involved about 150 filmmakers - and fans have also contributed, invited to remix the film. The WE PRAY visual includes&nbsp;the work of nearly 20: Omar Jones, Taichi Kimura, Aaron Brown, STILLZ, WUKDA, KC Locke, Jonnie Ross, CC Mulligan, Pau Carreté, Marco&nbsp;Braia,&nbsp;Mostafa Heravi,&nbsp;Mazik Saevitz,&nbsp;Balázs Simon &amp;&nbsp;Catia&nbsp;Abreu, jamie Roberts, Shane Fu, Ben Mor and&nbsp;Clara Bacou.&nbsp;Special&nbsp;360-degree screenings of the film are taking place at Lightroom in London and Manchester on selected evenings until March 21st -&nbsp;<a href="https://coldplay.lnk.to/AFFTFtickets" target="_blank">on sale now</a>.&nbsp;Access to the fan-led remix site for the film, powered by Microsoft AI, <a href="https://afftf.coldplay.com" target="_blank">here</a>.<div>&nbsp;</div>

Omar Jones

Taichi Kimura

Aaron Brown

Stillz

CANADA

WUKDA

KC Locke

Jonnie Ross

CC Mulligan

Pau Carreté

Marco Braia

Mostafa Heravi

Mazik Saevitz

Balázs Simon

Catia Abreu

Jamie Roberts

Shane Fu

Ben Mor

Clara Bacou

Coldplay 'WE PRAY' by Various

Coldplay - WE PRAY (A Film For The Future)

Laura Marciano directs the much-anticipated promo for Latto's TikTok-viral track Brokey,&nbsp;filmed in Atlanta. And it's really quite like the modern day equivalent of an English saucy seaside postcard.The video is a maximalist daydream, full of clashing patterns, hypnotic VFX, inspired art direction anbd cartoonish humour. And ladies of undeniable pulchitrude.Anchored by Latto's playful performance, the video features cameos from&nbsp;Rubi Rose, comedian Desi Banks, Alabama Barker, and Yadira Ramirez, who won Latto’s $10,000 “Brokey” challenge in September. Ramirez lost her job at Waffle House for joining the trend, a fact humourously referenced in the video.&nbsp;High concept and no-nonsense, the video commands attention with big ideas and bold expression. Having already racked up millions of YouTube views in it's first two weeks of release, that figure is only going to keep rising...[imgtoken data:1][imgtoken data:2]

Hip Hop

Latto 'Brokey' by Laura Marciano

Latto-'Brokey'-by-Laura-Marciano

Sekou Abineri directs a rousing promo for American musician&nbsp;Joan As Police Woman.The video for Remember The Voice takes place in an empty seaside function room, and blends Joan's understated performance with some impressive choreographed movement.Dancer&nbsp;Ali Goldsmith embodies this character, using his body as a vessel to move through the building with fearless, impassioned vigour.&nbsp;It's a beautiful promo that strikes a balance between performance and space, and Abineri's focus on small details and the emotional arc of the concept adds an extra layer of flair.&nbsp;[imgtoken data:1]

Sekou Abineri

Final Cut

CHEAT

Joan As Police Woman 'Remember The Voice' by Sekou Abineri 

Joan As Police Woman - Remember the Voice (Official Music Video)

Damiano David enlists Nono + Rodrigo to create the inspired&nbsp;promo for Silverlines.&nbsp;He is best known as the frontman of notorious trash pop-rockers Måneskin, but David's solo debut is a real departure: a sweeping, enigmatic journey through epic soundscapes. And visually, the video reflects this style, following the artist as he explores various environments, each tinged with surrealism and a sense of dreamlike wonder.&nbsp;It's a bold vision, effortlessly slick and mesmerising from start to end, and an intriguing&nbsp;beginning to David's solo career.[imgtoken data:1][imgtoken data:2]

Nono + Rodrigo

Damiano David 'Silverlines' by Nono + Rodrigo

Damiano-David-'Silverlines'-by-Nono-+-Rodrigo

Warren Fu helms a dazzling pinball-themed promo for Megan Thee Stallion, featuring a mix of neon-drenched live action and anime sequences - where Megan is joined by K Pop star RM.&nbsp;&nbsp;The video for Neva Play finds Megan at a vibrant arcade, playing a custom pinball machine. Through the combination of images, graphics and following the speeding ball on&nbsp;the pinball machine, Fu takes into an alternative animated world - directed by Carl Jones - where the rapper meets up with her fellow icon&nbsp;Breathlessly slick from start to finish, with an electric neon colour palette and intense action segments, it is a another stirring addition to the canon of Megan Thee Stallion videos and a great example of Warren Fu imposing his stamp upon a VFX-heavy music video, so its both accessible, commercial and super-cool.&nbsp;&nbsp;Top notch stuff - and RM's animated presence is the cherry on top.&nbsp;[imgtoken data:1]

K-Pop

Megan Thee Stallion ft RM 'Neva Play' by Warren Fu

Megan-Thee-Stallion-(ft.-Rm)-'Neva-Play'-by-Warren-Fu

Geordie Greep whips up a storm down at the bowling alley in Ethan &amp; Tom's wonderfully weird and hilarious video for the ex-Black Midi man's debut single.Geordie performs a strange inner voice-style vocal on Holy, Holy whilst dancing a skilful salsa, supping a cocktail&nbsp;and effortlessly bowling strike after strike. It's&nbsp;Twin Peaks meets The Big Lebowski - as the first part leads into the second, where we follow the camera down the bowling lane, through a succession of black voids, like a descent into madness.The split structure of the video follows the character of the track, where the pumped-up ego of Geordie Greep's persona gradually falls apart. Lyrically it's in the same spirit of his work with Black Midi, whilst taking a slight change of direction musically - which is&nbsp;still very intense. This&nbsp;sounds a bit like Steely Dan on steroids.But putting himself front and centre in the video is certainly new and Geordie is very well served by Ethan &amp; Tom with this video. A great job.[imgtoken data:1]

Geordie Greep 'Holy, Holy' by Ethan & Tom

Geordie-Greep-'Holy,-Holy'-by-Ethan-&-Tom

Sekou Abineri directs a mesmerising video for the return of singer-songwriter Joan Wasser - aka Joan As Police Woman - dissecting the anguish that comes with a passionate love affair through dance, on a deserted stretch of beach.Clara Davidson and Emma Aldjia Belabed play the lovers caught mid-argument in their broken-down car, as the black-clad Joan walks by and then observes how their conflict unravels via expressive movement. It's a process which explores unbridled emotion in a controlled and dramatic fashion, to accompany the delicately soulful Full Time Heist.Abineri has made this three-way performance&nbsp;from Joan and the two protagonists&nbsp;wonderfully cinematic, not least through the use of a striking location, on the Sussex coast near Hastings. For the London-born director who has been working in France lately - he directed a lovely&nbsp;video for <a href="https://www.promonews.tv/videos/2023/05/10/aime-simone-give-me-love-or-give-me-nothing-sekou-abineri/81487" target="_blank">Aime Simone</a> last year - it's an impressive return to the UK.[imgtoken data:1][imgtoken data:2]

Joan As Police Woman 'Full Time Heist' by Sekou Abineri

Joan-As-Police-Woman-'Full-Time-Heist'-by-Sekou-Abineri

Nono + Rodrigo's second collaboration with up and coming Spanish artist Judeline - following the sensual and subversive <a href="https://www.promonews.tv/videos/2024/04/16/judeline-mangata-nono-rodrigo/86130" target="_blank">Mangata</a> -&nbsp;is another richly atmospheric experience.&nbsp;Shot on 16mm in Anadalusia, the video for Inri is a cinematic feat, with a stirring atmosphere that perfectly visualises the abstract track.&nbsp;Boasting breathtaking locations&nbsp;and performances, it's a&nbsp;visual that wears its inspirations on its sleeve, whilst bringing something decidely fresh and unique to the table.&nbsp;From the religious iconography in the styling through to enigmatic snapshots of a narrative, the video is a darkly theatrical and cinematic achievement that definitely deserves a watch.&nbsp;[imgtoken data:1]

Judeline 'Inri' by Nono + Rodrigo 

Judeline-'Inri'-by-Nono-+-Rodrigo-

Yasser Abubeker directs an eerie conceptual promo for John Glacier.&nbsp;The video for Cows Come Home captures the artist in the empty streets of East London, before&nbsp;travelling on a tandem bike with an anonymous figure and partying at a trippy dancehall event.&nbsp;The video is a coruscating trip through mysterious vignettes, seamlessly blended together with a breakneck edit.&nbsp;Haunting but absolutely magnetic, it's a perfect fit to the evocative track.&nbsp;

John Glacier 'Cows Come Home' by Yasser Abubeker

John-Glacier-'Cows-Come-Home'-by-Yasser-Abubeker

Picnic, the multidisciplinary&nbsp;studio founded by writer/producer/directors Mina Song and Liam O'Connor, have created a marvellous dual animated video for J Hus where viewers&nbsp;can follow the exploits of Brutal Boy and Alien Girl, flipping between Brutal and Beautiful 'galaxies', courtesy of <a href="https://p4sd-interactive-video-demo.vercel.app/" target="_blank">an interactive platform</a>.&nbsp;Produced by Partizan Studio, with the interactive experience&nbsp;designed by P4SD Laboratory, Picnic take us into a sexy sci-fi fantasy, with the option to journey with one or the other, or switch repeatedly between the two, as the protagonists&nbsp;progress on their respective mind-boggling adventures before finally connecting.The concept of having two videos brings to life a track from Beautiful and Brutal Yard (B.AB.Y), J Hus's acclaimed album from last year. Each scene from one is mirrored in the other, where the animation style and narrative structure remains a constant, but some of the content and the colour palette differs. It's wonderfully executed, following the merging of the aesthetics of east and west animation, for which Picnic are renowned.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1][imgtoken data:2]"We listened to the song and absorbed the lyrics - playful innuendos about sex and sci-fi - and it spawned a whole concept of two videos in two worlds playing out in the exact same time and composition, but with two differing ends of the sexual anxiety spectrum," Picnic explains."We were inspired by the separate art departments used on&nbsp;Alien, where Ron Cobb and HR Giger answered their briefs without seeing each other's work until way into production.”It's not often that such well-realised interactive visuals pop up, and this one truly is a visual feast.&nbsp;Brilliant, trailblazing work - and an exciting use of the capabilities of interactive video.[imgtoken data:3][imgtoken data:4]&nbsp;

Picnic Studio

Afro-Beat

J Hus 'Alien Girl' by Picnic Studio

Directing duo Nono+Rodrigo direct a haunting promo for up and coming Spanish artist Judeline.&nbsp;The video for Mangata is a hazy, hallucinatory trip, dripping with religious iconography and a disquieting sense of dread.&nbsp;From dramatic character study to plaintive silence and mysterious house party, the video spans a range of evocative scenes that build upon the pulsating track. A beautifully crafted work which brings Nono + Rodirgo triumphantly back into the music video orbit.[imgtoken data:1]"There is something magnetic in Judeline - in her music, her lyrics, and her presence - something that strongly captivated us when, in 2021, we started talking about working together," says Nono, one half of the directing team."We shot this in Cadiz, where Judeline and I come from. {It's] a&nbsp;magical place full of tales and mystery. Being inspired by the local culture and folk and merging them with references of our favorite directors such as Zulawski, Erice, and Polanski and the photographers Pérez Siquier, Esperanza Manzanera, and García Rodero."

Spain

Judeline 'Mangata' by Nono + Rodrigo

Judeline-'Mangata'-by-Nono-+-Rodrigo

Ethan &amp; Tom direct a mesmerising promo for James Massiah, paying homage to early Noughties cable music TV network Channel U and early grime rave culture.The video for Charlie immerses viewers in the atmospheric confines of a crowded underground club, through the use of&nbsp;extreme close-ups and cutaways. It's both intense&nbsp;and off-kilter, creating a hypnotic percussive effect throughout.&nbsp;At it's centre, James Massiah anchors the entire concept with a&nbsp;performance and delivery that is punchy and assured - also captured in tight close-up.&nbsp;&nbsp;

James Massiah 'Charlie' by Ethan & Tom

James-Massiah-'Charlie'-by-Ethan-&-Tom

Warren Fu and Freddy Wexler join forces for Billy Joel's big comeback, directing&nbsp;an affecting promo for Turn The Lights Back On -&nbsp;using cutting edge AI technology to have&nbsp;younger versions of the legendary singer-songwriter perform the song.Fu and Wexler have utilised generative AI to create the unfeasible: having seemingly authentic versions of Joel at different points in his career in the 1970s, '80s and '90s, lipsyncing the new song. It's a remarkable and fascinating achievement, with dramatic and emotional impact for Joel's legions of fans.&nbsp;This was a process evidently driven by craft, storytelling and experimentation, to create and execute the concept. And compared to other music videos where AI and Deepfake technology has been employed, the effect is to heighten the message of the song, with its personal reflection on the past, and past mistakes, rather than for any shock value.[imgtoken data:1]“I’m always a bit cautious about the use of any new technology," says Warren Fu.&nbsp;"But the more I thought about it, the more it felt like a rare opportunity to create an emotionally touching experience for Billy Joel and his fans, using AI to generate a young version of Billy Joel.”&nbsp;As a result, it's a&nbsp;gift to fans new and old - and an opportunity to recall, compare and contrast&nbsp;the artist at different crucial points in his career.&nbsp;

Freddy Wexler

Billy Joel 'Turn The Lights Back On' by Warren Fu, Freddy Wexler

Billy Joel - Turn the Lights Back On (Official Video)

Machine Operated, the directing team behind&nbsp;music videos for Loyle Carner, Greentea Peng, 070 Shake, Rejjie Snow and more, have joined Partizan for representation for music videos and commercials.Machine Operated are&nbsp;Nathan Taylor and Joshua Hercules, who began their journey working together crafting music videos for friends, united by a love for design and imagery, before officially formalising their partnership in 2018. Their primary focus has been on reshaping narratives through a distinct visual language, working both in moving image and still campaigns, and providing creative direction for fellow artists.Seamlessly transitioning between commercials and music videos, the pair&nbsp;recently lent their creative touch to an advert launching the partnership between TikTok and the Cannes Film Festival and have previously collaborated with Coca-Cola and Phillips. In the world of music videos where they have picked up UKMVA nominations and Vimeo Staff picks working with esteemed artists including MF DOOM, Bakar, 070 Shake, Loyle Carner, Greentea Peng, and Rejjie Snow.Speaking about&nbsp;their arrival at Partizan, Machine Operated say: “There’s been a lease of new life, an injection of youthful energy added to what was already a company with such a great legacy. One that we have had respect and admiration for since we started our journey as directors in 2018. Partizan are perfectly matching our enthusiasm we have for this artform, and it’s where we see ourselves growing and evolving as directors. Not only with our commercials and music videos, but also in the narrative space. Truly inspired to get moving with the team and create some incredible work!”Jenny Beckett, Managing Director/Executive Producer, adds: "We're thrilled to have Machine Operated on board at Partizan. Their unique approach aligns perfectly with our commitment to creative innovation. We're looking forward to some exciting collaborations ahead.”• Watch Machine Operated's showreel at Partizan <a href="https://www.partizan.com/director/machine-operated/music-content" target="_blank">here</a>

Machine Operated

Directing duo Machine Operated join Partizan

Sevdaliza shares the powerful video&nbsp;by Dutch director Willemskantine&nbsp;featuring approved deepfake A-List celebrity faces - including Grimes, Ferg, Julia Fox, and Madonna - on bikini-clad competitive bodybuilder figures.The video for latest single&nbsp;Nothing Lasts Forever takes place in an industrial space, depicting this weird dichotomy of famous faces and super-built physiques - although that is not so startlingly obvious with Sevdaliza herself. The effect is certainly thought-provoking and unsettling, meditating on themes of technology and youth, with a bleakly futuristic aesthetic.&nbsp;[imgtoken data:1]Willemskantine is an Amsterdam-based visual artist who creates photography and film with a balance between documentary and fashion. Willem, the artist behind Willemskantine, has a precise way of working and a technical knowledge of his craft, which he gained from completing a technological photography education.“How do you get Sevdaliza, Grimes, Madonna, Julia Fox and Ferg in one space? By using the same technology that is often weaponised against artists, instead, as a vehicle to bring them together as collaborators, that’s how," explains Willemskantine.[imgtoken data:2]&nbsp;"Of all these uncanny artists, who is really there?&nbsp;Whatever medium it is that Sevdaliza and Grimes speak through, they are constructing worlds of their own that mirror and distil the world we all share."The video for Nothing Lasts Forever&nbsp;plays with the theme of transience in a digital landscape. In a world where filters are always within reach and reality blends seamlessly with our digital identities, the video seeks to question our common reality in an engaging way.”

Willemskantine

Sevdaliza ft Grimes 'Nothing Lasts Forever' by Willemskantine

Sevdaliza - Nothing Lasts Forever ft. Grimes

Need evidence that the employment of AI in music videos is improving? Look no further than this outstanding piece by director Kelzang Revach at Paris-based studio&nbsp;Temple Caché for electronic duo&nbsp;Chien Méchant.The video for&nbsp;Étiole Filante is an intense&nbsp;and gobsmakingly gorgeous re-imagining of a early 80s teen monster movie in which the gender-fluid lead characters, Joh-Ane and Barbarella, meet for a disco date on a moonlit night - and then Barbarella reveals her true identity...&nbsp;[imgtoken data:1]The vision is based on numerous references from movies of the time - some of which are clearly visible as the narrative unfolds at breathless pace. The team have used tradition techniques&nbsp;- mashup video, rotoscopy, animated 2D painting, 3D modelisation - which have then been turbocharged by the addition of&nbsp;AI animation."This decision to set the story in this context appeared early in our dialogue with Chien Méchant," says&nbsp;Kelzang Revach.&nbsp;"Along with it came all the pop and colorful intensity, superficiality and clichés contained within TV shows about highschool sweethearts.[imgtoken data:2]"What inspires me the most in this style exercise is revisiting these same cultural codes that made our adolescence. Despite the de-construction we’re currently doing on our patriarchal heritage, we still find a sort of guilty pleasure in certain gendered patterns."How to reshuffle the cards, playing with these patterns, letting go of pre-established roles to turn them into roleplay? It’s a fine line to walk. A strong dosage of sensuality and desire, along with a pinch of humor, will be added ingredients to this guilty pleasure."[imgtoken data:3]"The most astonishing crafts remaining only an asset to shape the stories Temple Caché wishes to tell, this exercise was all about turning artificial intelligence into a means of expression."The first production step was centered on targeted research for shots of 80’s movies and TV shows. This found footage helped as a narrative reference to the editing of our clip. These shots were then processed through rotoscopy, and retaken with background elements - as well as added elements proper to the song’s story."The output was finally reshaped through digital painting, strongly inspired by 70’s and 80’s posters, and with a strong incline for the kitsch aesthetic."[imgtoken data:4][imgtoken data:5][imgtoken data:6]&nbsp;

Kelzang Ravach

Chien Méchant 'Étiole Filante' by Kelzang Revach

Chien Méchant  - ÉTOILE FILANTE (Official Music Video)

Ama Lou teams up with her sister Mahalia John - as Marlzama Films - to direct a moody updating of the musicals of the 1950's, for&nbsp;her new single Silence.The atmospheric promo captures the essence of old musical classics whilst transforming it into something contemporary and fresh, supported by slick cinematography and ambitious weather effects.&nbsp;Mesh Henry's hard-hitting choreography is the central focus of the video, and combined with Lou's natural stage presence,&nbsp; elevates the performance to&nbsp;stratospheric heights.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Marlzama Films

Singer songwriter

Ama Lou 'Silence' by Marlzama Films 

Ama-Lou-'Silence'-by-Marlzama-Films-

<a href="https://www.partizan.com/" target="_blank">Partizan</a> has announced the addition of Levi Rijper as Executive Producer and Lauren Mills as Head of Music Videos to their&nbsp;team in London, strengthening the existing line up under the guidance of Managing Director/EP Jenny Beckett, along with the expertise of Head of Production Ella More O’Ferrall.Levi Rijper (above left) was previously an EP at Halal in Amsterdam. She has over a decade of experience in producing award-winning commercials and developing upcoming directing talent, and has relocated to London for her new role.“I'm thrilled to join a company with such an incredible legacy, the talent that has been cultivated at Partizan is legendary," says&nbsp;Rijper.&nbsp;"After many exciting chats with Jenny Beckett and current EP Jackson Forsythe, it was evident we shared the same vision. I’m excited to be joining at such an exciting time in the company where there is the freedom to create and shape what the new legacy will be. So I wasted no time in moving here, and we've hit the ground running."Lauren Mills (above right), who will head up the music video department, hopes to bring a fresh perspective and her personal taste for visually arresting music videos to the company. Previously she has worked across music videos and other content with musical artists, including live performance and documentary, most recently for i-D magazine.“It’s such an exciting time to join Partizan," says Mills.&nbsp;"I feel we have the complete support of the team here and the freedom to break new ground. At a time when both artists’ and brands’ output is diversifying, we are talking to new talent from both perspectives to continue the Partizan legacy of pioneering music videos”.Jenny Beckett, Managing Director and EP at Partizan adds: "We are thrilled to welcome Levi Rijper and Lauren Mills to our Partizan family. Their extensive experience, exceptional talents and boundless energy perfectly align with our continued commitment to creative filmmaking.”• Partizan music video directors&nbsp;<a href="https://www.partizan.com/directors/music-content" target="_blank">here</a>

Partizan Darkroom

Lauren Mills

Partizan London welcomes Levi Rijper as Executive Producer and Lauren Mills as Head of Music Videos

Sekou Abineri directs an evocative visual for the next generation French alt-pop star&nbsp;Aime Simone.For&nbsp;Give Me Love Or Give Me Nothing, Abineri has Simone radiating urban cool, but while walking through the desert, dressed in white, leading a white pony, and shadowed by a solitary motorbike rider, also in white.It's an object lesson in how to appear sensitive and also super-cool.[imgtoken data:1][imgtoken data:2]