Editing company

Okay Studio

In a 20th anniversary celebration of Christina Aguilera's classic ballad Beautiful, Fiona Jane Burgess delves into what is plaguing the youth of today in a series of striking tableaux that focus on the threat of social media and 'influencer' culture on the wellbeing of the impressionable young.The video starts with a series of children blankly staring at their phones, their eyes lit up by their phone screens. Burgess brings each character’s insecurity to life as the camera pans from different perspectives. Young girls stare at themselves in the mirror, covered in cosmetic surgery incision lines, not convinced by the song’s powerful lyrics.&nbsp;But ultimately, as with Aguilera's classic song, this is ultimagely a message of hope.&nbsp;The video ends with a powerful shot of kids playing hopscotch and climbing trees. It is a reminder that should be instilled in every child; it’s okay to just be a kid.[imgtoken data:1] FIONA JANE BURGESS:“This film is a love letter to young people in 2022. It’s an acknowledgement of the fact that social media has totally transformed our relationship with our bodies, and in turn, our mental health."Young people are constantly fed images of unrealistic beauty standards, and with more images and influencers than ever circulating online, it’s virtually impossible to control what information young people consume. This in turn has created an online world which can be as positive as it is volatile. This film explores the tension between progression versus regression in terms of beauty standards and how our cultural relationship to it has evolved in the last twenty years, specifically in relation to the impact it’s having on children and young people.[imgtoken data:2]<blockquote>My hope is that this film opens up a conversation around... images and messages children are consuming.</blockquote>"Research suggests that time spent on social networking sites is associated with body image issues and disordered eating in teens. According to emergency room trends, there’s been a 50% increase in reported self-injury among teenagers since 2009."According to a paper published in the British Journal of Health Psychology, more than half of girls and one-third of boys ages 6 to 8 are unhappy with their body weight. And more than 80 percent of 10-year-olds are afraid of being “fat.” This is heartbreaking. This needs to change. And this film aims to be part of that change.[imgtoken data:3]"This film is an act of resilience. A celebration of courage and self love. A love letter, a signal for change in the way we perceive beauty. My hope is that this film opens up a conversation around the potential harm associated with what images and messages children are consuming, if it’s not spoken about and discussed."I think a lot of children and young people feel suffocated by the online world but don’t know if they’re alone in feeling this way, so for me this film is about acknowledging that they aren’t alone, that it’s normal to have insecurities and to try to have a balanced view of social media and not let it dictate the way we think of ourselves.”&nbsp;&nbsp;

United States

Fiona Jane Burgess

Blair Smith

SMUGGLER

Elizabeth Doonan

Chanel Parkinson

Robert Diment

Andreas Bjørseth

Josh Brooks

Ola Austad

Seth Crosby

Max Bellhouse

Natalie Wilkins

Josh Knight

Grace Ellington

Jo Lewandowska

Julien Alary

Untold Studios

Hannah Ashby Ward

Lane Casting

Kodak

Digital Orchard

Christina Aguilera 'Beautiful (2022 Version)' by Fiona Jane Burgess

Christina Aguilera - Beautiful (2022 Version)

Aidan Zamiri directs a brilliantly offbeat promo for&nbsp;Obongjayar.Stepping into the middle of a pitch black studio, with an expectant audience watching on, we see the artist flex his muscles and nod his head to the beat, as each of his biceps reveal a set of lips.&nbsp;The surreal vision of displaced, lip-syncing&nbsp;body parts proves too much to handle for most of the audience, as they each walk off apathetically, later recalling the event and questioning what it means. But one girl falls in love, and spends the rest of the video embraced with him.&nbsp;We've come to expect a certain surreality from Zamiri, and this video amps it all the way up, whilst retaining a sense of reflective poignancy which contrasts the absurdity of the concept.&nbsp;

United Kingdom

Ruth Wardell

Aidan Zamiri

Prudence Ainslie

Object & Animal

Oliver Craig

Jake Hunter

Morgan Clement

Steve Morgan

Ezana Ove

Obongjayar 'Sugar' by Aidan Zamiri

Obongjayar - Sugar

Charlie Sarsfield continues his collaboration with Mabel&nbsp;with a lavish 35 minute 'album experience' - including live performances from her hit new album About Last Night.This tour de force&nbsp;of creativity boasts a whirlwind of luxurious vignettes, soaked in golden light and dripping with opulent styling.&nbsp;Shot at the Waldorf Hotel in London,&nbsp;the film takes viewers on a dynamic journey mixing choreography and behind the scenes moments with live recordings of her new tracks.[imgtoken data:1]Taking inspiration from the sumptuous interior of the hotel as well as Hollywood icons such as Marilyn Monroe, the film has a rich&nbsp;filmic aesthetic, and&nbsp;was commissioned by Amazon Music to build anticipation around the album release and give fans exclusive access to Mabel's new music.Mabel's presence feels fresh and well-rounded throughout, and the contrast between full performance and understated movement highlights her multifaceted talent.&nbsp;

Charlie Sarsfield

Nkem Egbuchiri

Mathias Gilay

Jamie Hitchens

Courtney Bennett

Chantal Gold

Kevin Cheung

Sophie Barrott

Tom Herring

Amazon Music UK

Mabel 'About Last Night' (Album Experience) by Charlie Sarsfield

Mabel--'About-Last-Night-'album-Experience'-'-by-Charlie-Sarsfield

Sophie Muller and Theo Adams co-direct an impassioned performance promo for US artist Benson Boone.&nbsp;We see Boone sat in a desolate, cold bedroom set, pensive and alone, whilst the camera floats around him. At the chorus, his body whips up into a zero-gravity atmosphere, before he escapes to a new location, breaking free of his metaphorical prison.&nbsp;[imgtoken data:1]Extending their collaborations on the recent Kylie Minogue videos -&nbsp;including&nbsp;<a href="https://www.promonews.tv/videos/2021/11/18/kylie-minogue-jessie-ware-kiss-life-sophie-muller/73851" target="_blank">Kiss Of Life</a>&nbsp;-&nbsp;this sees Sophie Muller sharing directing credits with Theo Adams for the first time, and it is another beautifully&nbsp;executed project, superbly shot by Joel Honeywell.It's also a great showcase for the charismatic,&nbsp;athletic Benson&nbsp;Boone. He gives a terrific, emotional&nbsp;performance&nbsp; - including just the right amount of dancing in the rain.&nbsp;&nbsp;

Alison Dominitz

Tom Davis Dunn

Masumi Saito

Carla Thomas

Reuben Esser

Theo Adams

Sophie Muller

Chris Murdoch

Prettybird

Norman Wonderly

Romaine Foster

Joel Honeywell

Juliette Larthe

Muriel Narh

Daniel Castro Garcia

Jay Gomez

Matt Mccabe

Vis Sopjani

Angela Garcia

Deniz Yildiz

Louise Tse

Charli Avery

Warner Records

Benson Boone 'Better Alone' by Sophie Muller & Theo Adams

Benson-Boone-'Better-Alone'-by-Sophie-Muller-&-Theo-Adams

Harvey Pearson directs a spellbinding studio-based&nbsp;promo for&nbsp;Jessie Buckley and Bernard Butler.The first thing to note about this video for a track from the collaboration between actor/singer Buckley and ex-Suede guitarist Butler&nbsp;is the&nbsp;remarkable execution by Pearson - shot all in one-take, with mesmerising lighting cues, fluid camerawork and live audio, there are a myriad of complex processes at play, cleverly hidden by a seemingly simple concept.&nbsp;The black and white aesthetic - following from Pearson's other visuals for the&nbsp;pair's album&nbsp;All Our Days That Tear The Heart&nbsp;- paired with traditional lighting and engaging composition, elevates the atmospheric style&nbsp;and perfectly suits the artistic, jazzy number.&nbsp;

Holly Tidwell

Harvey Pearson

Chloe Culpin

My Accomplice

Ramzey Sabbath

Ailsa Aikoa

Jamie Clark

Ben Welch

Kate Eccarius

Joel Spence

Jazz

Jessie Buckley & Bernard Butler 'Seven Red Rose Tattoos' by Harvey Pearson

Jessie-Buckley-And-Bernard-Butler-'Seven-Red-Rose-Tattoos'-by-Harvey-Pearson

Rianne White is back with the final promo in a three-part series for Winnie Raeder.&nbsp;The video seamlessly transitions from the final frame of <a href="https://www.promonews.tv/videos/2022/04/28/winnie-raeder-promised-love-rianne-white/76090" target="_blank">Promised Love - Part Two of the trilogy</a> -&nbsp;and shows the camera stalking towards the artist as she performs, before spinning to reveal&nbsp;a large studio space, with theatrical art direction elements and the smashed pottery from the previous chapter of the concept.&nbsp;"It was so freeing to be fully immersed in this world we created on set," says White.&nbsp;"The entire process with Winnie across this project has been fuelled by such honest and personal observations of inner worlds. Finding the nerve in it all, entangled in our own physical and emotional bodies."This third and final part brings us full circle. Let’s feel it!!"&nbsp;

Furmaan Ahmed

Detroit Law

Rianne White

Jake River Parker

Mouthpiece

Kode

Kieran Brown

Jake Gabbay

Nathan Killham

Rowan Mackintosh King

Joe Starrs

James Hills

Sonia Rodriguez

Madeline Brown

Charles Gamble

Winnie Raeder 'I Could Swim' by Rianne White

Winnie-Raeder-'I-Could-Swim-(part-3)'-by-Rianne-White

Rianne White follows the enigmatic visual for Winnie Raeder's <a href="https://www.promonews.tv/videos/2022/03/28/winnie-raeder-end-me-rianne-white/75581">The End Of Me</a> with Promised Love, the second promo in a three-part series.&nbsp;The video opens with a slow pull-out from a piece of priceless pottery, which slowly tumbles and shatters in slow-motion. The interconnectedness of the concept is highlighted by the use of the same shots to end one video and begin another, and a separate vignette suggests this will be the case for the third and final promo as well.&nbsp;The arresting imagery is stripped-back yet very effective, and remains open to interpretation.&nbsp;"Promised Love (Part 2) was truly the most humbling process to trust and believe in this vision," says Rianne White. "There is so much I could say about this film, but the real beauty of it is bringing this moment to the audience to find their own meaning within it."It's powerful to remind ourselves how we really feel and connect when we slow down and listen."&nbsp;&nbsp;

Winnie Raeder 'Promised Love' by Rianne White

Winnie-Raeder-'Promised-Love-(part-2)'-by-Rianne-White

Rianne White directs the first of three visuals for London-based&nbsp;Winnie Raeder's new EP, with&nbsp;a minimalist and near abstract piece for The End Of Me.&nbsp;The video explores connection and comfort, visualised through two pairs of hands entangled in twine, attempting to reach each other and free themselves from their binding. Rianne White explains that the idea came from the clarity&nbsp;of Raeder's delivery of her music.&nbsp;"Winnie has a sound that grants you access to your inner world and has you locked in a dance with yourself as you feel every word and note of it," she reflects.&nbsp;"We spoke about connection, feeling uncomfortable, playing with the nerve in the song - a place where you can be both fearless and vulnerable, consumed by a gas leak effect of your own emotions. Let’s sit still, and really feel it."The focus upon this symbolic imagery, and infusion of emotion perfectly match the downtempo track. It's an intriguing introduction to the video series.[imgtoken data:1]&nbsp;

Winnie Raeder 'The End Of Me' by Rianne White

Winnie-Raeder-'The-End-Of-Me-(part-1)-'-by-Rianne-White

Sigrid takes on the space-time continuum in&nbsp;Femke Huurdeman's dazzling video for It Gets Dark.Sigrid is in a very playful version of outer space, incorporating gorgeous, retro-influenced costumes, ingenious set design, and projections and other in-camera effects, in a consciously studio-based set-up. She connects with her surroundings in numerous ways - and in numerous outfits: sitting on top of worlds; exploring alien environments; observing speeding stars from her space rocket cabin, and then growing&nbsp;Alice-style in relation to her room.&nbsp;It's the second collaboration between the Norwegian pop star and Huurdeman, following the acclaimed video for Mirror last year, and with that experience behind her the Dutch director&nbsp;really plays to Sigrid's&nbsp;strengths as a performer on camera.The wonderful art direction&nbsp;(by Laura Santos) and wardrobe&nbsp;(by Ahida Agirre)&nbsp;come with the unmistakeable&nbsp;imprimateur of CANADA, Huurdeman's production company home. The attention to detail is marvellous, which contributes to this being an irresistable showcase for Sigrid and a very cool song.This is a triumph that's really a credit to&nbsp;everyone involved. The&nbsp;perfect way to herald&nbsp;Sigrid's upcoming second album - and the video that shows what&nbsp;Femke Huurdeman is really capable of.[imgtoken data:1]&nbsp;&nbsp;[imgtoken data:2][imgtoken data:3][imgtoken data:4]

Femke Huurdeman

Karen Saurí

CANADA

Aina Salarich

Pepe Gay De Liébana

Laura Ruiz Penacho

Laura Santos

Ahida Agirre

Ana Cano

Laura Obiols

Laura New Roman

Álvaro Posadas

Albert Romagosa

IXYXI

Connie Meade

Island Records

Hands 

Sigrid 'It Gets Dark' by Femke Huurdeman

Sigrid - It Gets Dark

Gabriella Kingsley directs a dynamic performance promo for the team-up of ArrDee and Aitch.&nbsp;The long-awaited collab between two of the UK's top grime artists takes the form of&nbsp;a face-off in War,&nbsp;as we see the two battle it out on Arrdee’s home turf, on a&nbsp;beach in Peacehaven, near Brighton.Cleverly playing upon the UK press and fan noise of the two being alike -&nbsp;and trying to turn them against each other -&nbsp;there are no actual battles in this video... rather a meeting of minds, confidently doing what they do best in front of some breathtaking backdrops.&nbsp;[imgtoken data:1]"I was so excited about this brief!" says Kingsley, "I came up with her idea, delivered the treatment, and sold everyone on it in less than 24 hours."Setting it in Arrdee’s hometown was so important, and playing on the 360 shot of the likeness of Aitch and Arrdee brings a nice nod to the noise around the two rappers being 'alike'.&nbsp;I wanted the music video to slowly build up the conflict throughout, both surrounded by their armies, but with a modern-day aesthetic that stayed true to them and the culture they represent."I loved the idea and couldn't be more pleased with how it all came together. Major thanks to the team and label for all the hard work and collaboration."

Gabriella Kingsley

Ersan Beskardes

Irresistible Studios

Harriet-Kate Mckean

Rachel Bashford

Philips Nortey

Jomar O'Meally

Tom Askew

Joshua Ighodaro

Shaun Clark

Louis Lasa-tarbuck

Molly Ashman

Jonny Tully

CHEAT

Johan Barrios

Peter Welton

Rebecca Williams

John Hassay

Marcus Albertsen

Matt Nelson

Grime

ArrDee & Aitch 'War' by Gabriella Kingsley

Aitch-&-Arrdee-'War'-by-Gabriella-Kingsley

Harvey Pearson's uses a twin-image format to create a hypnotic video for new artist Leo Bjanji.Throughout the video, Bjanji stands in a US-style phone box, in a field of wind turbines, talking the lyrics to Sea Demon into the receiver, as the camera rotates around him. The double image device really works to compliment this&nbsp;strong, simple set-up. &nbsp; &nbsp; &nbsp;

Ben Pengilly

Richard Grewe

Sam Barnham

Samantha Wolf

Shamara Adams

Isaac Eastgate

Samuel Harding

Aubery Pascoe

Joe Munroe

Jon Moore

Dirty Hit

Leo Bhanji 'Sea Demon' by Harvey Pearson

Leo Bhanji - Sea Demon

Rei Nadal directs a suitably irreverent and taboo-busting&nbsp;promo for the sensational Eurovision-winning Italian rock outfit Måneskin's new single MAMMAMIA.The acid-washed video is set in the band's cartoonishly colourful Glam Rock&nbsp;universe - and all is not well. All the other band members are sick to death of egotistical frontman&nbsp;Damiano David and his selfish, hurtful behaviour. As they sit in a car to take them to the next gig, each of them dream of ever more imaginative ways to take their revenge upon him...Nadal channels the spirit of the Italian Giallo horror tradition - from the impeccable style and art direction to the inevitable buckets of gore. Strobing lights and frantic camera movement elevate the concept, which feels like a nightmarish drug trip which you can never quite escape.But most crucially, this brilliant production is underpinned by the band's own sense of humour and self-awareness, sending up the idea of rock excess - referencing The New York Dolls and The Sex Pistols rather than Spinal Tap. And the&nbsp;great concept of a series of imagined murders is actually&nbsp;similar to one of Preston Sturges' great 40s comedies, Unfaithfully Yours.&nbsp;&nbsp;“It was a privilege to work with the band as they are incredibly creative and hardworking," says Rei Nadal.&nbsp;"I loved making this video&nbsp;and the final cut, as it doesn't really look like the music videos I am seeing at the moment."It really feels like it is its own thing and that is incredibly hard to do at a time where we are constantly bombarded with visuals.”&nbsp;

Italy

Rei Nadal

Flaminia Maltese

Leonardo Grillo

Giorgio Melidoni

Lorena Pagès

Silvio Bersani

Claudia Mariani

Soraja Cehic

Nick Cerioni

Marco Steri

Chantal Ciaffardini

Amber Saunders

Aurora Manni

Rock

Glam Rock

Måneskin 'Mammamia’ by Rei Nadal 

Måneskin-'Mammamia’'-by-Rei-Nadal-

A young man learns a tough lesson in Will Robson-Scott's gritty and perceptive video for regular collaborator Hak Baker.The 'Cool Kids' of Baker's songtitle are portrayed here as two teenagers from the Isle of Dogs - Baker's home area - with the involvement of one of them in local drug dealing, and his mate as his enthusiastic cheerleader. But the excitement and esteem&nbsp;that the lifestyle brings comes to a sudden end, to be replaced by cold reality, and fear.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Following the singer-songwriter and director's previous collaborations, on <a href="https://www.promonews.tv/videos/2019/06/12/hak-baker-dopehead-will-robson-scott/59173" target="_blank">Dopehead</a> and <a href="https://www.promonews.tv/videos/2020/04/28/crunch-ft-hak-baker-lucky-life-will-robson-scott/64483" target="_blank">Lucky Life</a>, the Cool Kids video takes a more conventionanl structure, but it resonates with palpable believability. It is partly&nbsp;due to the story arguably coming from Baker's own youthful experiences, but the execution and performances are also key to making this a riveting piece.There is an excellent dynamic between the two leads, played by Shak Benjamin and Hector Abbott - the latter acting as junior partner yet enabler of his quieter&nbsp;friend - and the&nbsp;use of a body rig by Benjamin puts the viewer at close quarters to his story, and his horrible predicament when things go wrong.As much as anything this&nbsp;is about the psychological impact of fear, which is why this is such an effective cautionary tale.[imgtoken data:2]&nbsp;

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