2nd AC

Kristiana Zhekova

Elton and&nbsp;Britney's reworking of Tiny Dancer gets the Joel Corry treatment, with a glossy video from Rebekah B Creative.&nbsp;"We knew the styling and choreography curated as a homage to Britney and Elton had to be the heart of the idea," says Rebekah. "We kept everything else fairly simple to let those elements speak the loudest."Shot in a studio with plenty of slick transitions and pulsating lighting, the video looks amazing, and matches the flurry of movement on-screen."The biggest struggle in videos like this - where the camera movement is almost choreographed with the routine -&nbsp;is the Steadicam op having an understanding of musicality. Luckily [Steadicam op] Marcus (Albertsen) grew up with dancers so it was an easy day."

United Kingdom

Yazmine Sabri

Rebekah B Creative

Lucy May Miles

Marisa Garner Associates

Greatcoat Films

Ailsa Robertson

Sam Crooke

JP Garcia

Simon Oxley

Rafael Ramirez

Harry Guest

Marcus Albertsen

Charlie Ring

Jake Loft

Soo Hanh

Suzette Brisset

Alex Price

Sofia Paradis

Mark Whelan

EMI Records

Elton John, Britney Spears (Joel Corry Remix) 'Hold Me Closer' by Rebekah B Creative

Elton-John,-Britney-Spears-(-Joel-Corry-Remix)-'Hold-Me-Closer'-by-Rebekahbcreative

The Trash Factory (aka James Arden)&nbsp;continues his collaborative streak&nbsp;with Dylan Fraser, with&nbsp;this transcendent ride for Vampire.The hypnotic visual&nbsp;sees Fraser holding onto featured artist Alaska&nbsp;Reid, as they ride a motorbike through coruscating lights and an abstract otherworld.&nbsp;The theme&nbsp;of showing your worst self in front of a loved one is&nbsp;visualised by a bold step into horror at the end, which acts as a perfect climax to the haunting yet surprisingly intimate promo.&nbsp;

Joshanne Dar

Renäta Fabri

Trash Factory

Alessia Lendrum

OB Management

Lowkey Films

Kim Jarrett

Krunal Saadrani

Ronnie McQuillan

Vanessa Mc Donnell

Joshua Jacob

Anna Brooks-beckman

Chay Mcgill

Rafal Rakoczy

Eliza Clarke

Shaquilla Alexander

James Arden

Alex O'Brien

Nomad Editing Company

Atlantic Records

Dylan Fraser ft Alaska Reid 'Vampire' by Trash Factory

Dylan-Fraser-'Vampire-(with-Alaska-Reid)'-by-Trash-Factory

Larry June explores London in Dir. Lx's dynamic promo for Private Valet.&nbsp;Shooting the American rapper against iconic London backdrops, Lx lends his trademark multi-format style to the visual, blending high quality live action, photography and vintage VHS aesthetics.&nbsp;June is as cool as they come, emanating&nbsp;laidback yet aspirational vibes, coasting around the city in a luxury supercar.

Athens Xenia

Dir. Lx

Dayo Moshood

Sachin Palmer

Toby Leary

Micheal Newton

Haben Ghebrehiwet

Teoman Han

Mike Vega

Anthony Hensman 

Daniela Rotaru

Glassworks

Larry June 'Private Valet' by Dir. Lx

Larry June - Private Valet (Official Video)

Unknown T and Dir. Lx create their own gripping drama, with none other than Top Boy's Ashley Walters, for Who Said Drill's Dead, the Homerton rapper's storming defence of the drill scene.Walters effectively reprises the iconic role of Dushane from Top Boy in the video, holding court in his favourite café, as per the TV show. Unknown T enters his domain, and risks his safety with his relentless lyrical flow in the face of an impassive, but increasingly impressed&nbsp;Ashley.Then Unknown T is off, back to his ends and his own boys, for the last performance-based section of the video. Gripping stuff indeed. &nbsp;

Ashley Walters

Quinn Titsworth

Shereen May

Island Records

Sam Fullerton

Evie Nairne

Flora Scott

Massimo Filippi

Melissa Baugh

Ella Tysone

Sebastian Ziabka

Robert Chen

Grime

drill

Unknown T 'Who Said Drill’s Dead?' by Dir. Lx

Unknown T - Who said drill’s dead? (Freestyle)

Elliott Gonzo directs a stylishly hyper-violent&nbsp;video for&nbsp;electronic rock duo Wargasm.&nbsp;Inside a&nbsp;fetish nightclub, we see a crowd of alternative partygoers dance under coruscating strobes, whilst a loathsome antagonist forcefully tries to scupper the event.&nbsp;The video dives into a brilliantly violent haze of bottle-smashing and fistfights, with a bloody climax that will leave viewers breathless.&nbsp;Bold and accomplished work from Gonzo and team - with images that will stick in your head long after you've watched.Warning: This video may potentially trigger seizures for people with photosensitive epilepsy or similar conditions.&nbsp;&nbsp;&nbsp;

Ellie Walker

Elliott Gonzo

DEEGEE

Las Bandas Be Brave

Kode

Charlie Relph

Nathan Killham

Danielle Wright

Oscar Ginn

Ellen Amann Johns

Georgia Olive

Nathan Greenwood

Katie Dymmock

Coffee & TV

Wargasm 'Drilldo' by Elliott Gonzo

Wargasm-'D.r.i.l.d.o'-by-Elliott-Gonzo

Dir. Lx directs a breezy performance promo for Yung Filly.The video for Long Time focuses on high fashion looks and slick styling, and with the help of some splendid art direction, takes viewers around the world from the UK to Colombia.The loose narrative follows Filly through three dates with three different women, and in addition to the gorgeous cinematography, a sprinkling of VFX magic helps the visuals pop in a dreamlike fashion.&nbsp;

Kia Lee

Tayla

Athene Xenia

Mh’ya Mclean

Danyal Deacon

Nathan James Tettey

Malaika Carr-haji

Massimo Fillipi

Danny Rumbelow 

Louis Lasa-tarbuck

Nathalie Zangi

Angelica Wolanska

Aaliyah Oke

Jessica Mcquaid

Glassworks VFX

Lee Delves

Abigail Daniels

Warner Records

Yung Filly 'Long Time' by Dir. Lx

Yung-Filly--'Long-Time-By-Dir.-Lx-'-by-Dir.lx

Dir. Lx directs a gripping promo for Knucks, the first chapter in a trilogy of videos between the director and artist.&nbsp;The video for Leon The Professional - which takes its name from Luc Besson's classic 1994 movie&nbsp;- tells the story&nbsp;of a young hitman making a name for himself, whilst&nbsp;a case is being built against him.Throughout the course of the video we watch time run out for Leon, ultimately leading to a bloody confrontation with the officer tracking him.The enigmatic vignettes feature a blend of fiction and documentary aesthetics, which lend&nbsp;a sense of realism and raw energy to the concept.&nbsp;The chase scenes create a feeling of unease, balanced with a quick-cut edit that keeps up the tension and excitement throughout.&nbsp;

Meena Joseph

Ede Dugdale

Mark Henry

Sandy Abuah

Yan Murwaski

Danny Rumbelow

Anthony Hensman

Knucks 'Leon The Professional' by Dir. Lx

Knucks-'Leon-The-Professional-By-Dir.lx-'-by-Dir.lx

The second&nbsp;of a trilogy of videos by Dir. Lx for Knucks is a dive into his and co-star SL's lives on their respective London estates, told partly in split-screen.In each case, Knucks and SL's journeys through their homeground mirror each other, with Lx matching&nbsp;the fast flow of their performances through the motion of the camera&nbsp;and a superb edit, together with the split-screen device.Lx also introduces a narrative aspect to the performance, and with his trademark use of stills and titles, this adds to another level to proceedings. It takes you right to the heart of the action.

Hoagy Hickson

Devan Clarke-Sheward

Deemy

Johnny Thorpe

Helena Milena

Knucks ft SL 'Nice & Good' by Dir. Lx

Knucks-Ft-Sl--'Nice-&-Good-'-by-Dir.lx

The Trash Factory (James Arden)&nbsp;and Dan Smith, lead singer of Bastille, co-direct the promo for No Bad Days - a story of love, loss and the intersection of humanity and technology.&nbsp;As well as co-directing a Bastille video for the first time, Dan Smith plays a scientist who is trying to bring back the essence of his deceased love into the form of a robot - both played by Amber Jean Rowan. She gives a multi-layered performance, cycling through different characters and emotions with ease, while Smith matches this energy with his own seamless performance.&nbsp;Xander Mitchell's art direction elevates the piece to a new level, peppering the space with high-tech screens and gadgets, whilst ensuring the environment is still anchored in some sort of reality.The story, heaped with some familiar sci-fi movie references,&nbsp;also plays powerfully with the theme of the song No Bad Days, as Smith's audacious, ground-breaking experiment&nbsp;promises the end of misery - indeed the end of Death itself...[imgtoken data:1]

The Trash Factory

Dan Smith

Kerry Green

David Wright

Benjamin Smith

Milo Cosemans

Xander Mitchell

Minna Attala

Amy Dang

Jonny Tully

Tag Collective Arts

Katie Gillard

Johan Barrios

Amber Jean Rowan

James Hackett

Indie

Alternative

Bastille 'No Bad Days' by The Trash Factory & Dan Smith 

Bastille--'No-Bad-Days'-by-The-Trash-Factory-&-Dan-Smith-

Nicolee Tsin directs a nostalgic, sparkling promo for Amun's Mesmerised.&nbsp;Imbued with an on-trend 90's aesthetic, the video takes viewers from the car park to the roller rink, as Amun takes centre-stage in a flurry of vibrant performance vignettes.&nbsp;DoP&nbsp;Miguel Carmenes' glossy cinematography encapsulates the carefree vibes of the time period, whilst the graphic text adds a sense of authenticity to the aesthetic.[imgtoken data:1]"The video is a homage to '90s sitcom shows, further taking inspiration from film scenes from ATL," explains Tsin.&nbsp;"We wanted to make the visual as if it was a themed opening to Amun’s very own TV show but with a twist from&nbsp;Spring Breakers&nbsp;and&nbsp;Enter The Void."A vignette of life, culture, and community of the skating rink come together, topped with cute, customized rolling titles and bloopers."

Nicolee Tsin

Isabel Pritchard

Isla Considine

Miguel Carmenes

Dominka Besinska

Sachin Parmar

Tiyana Henriques

Chaniqwa Brown

Nina Robinson

Megan Lee

Electric Theatre Collective

Oliver Whitworth

Elena Argiros

Lea Ogunlami

Sony Music

Tomasso Colelli

Kashmir Wickham

Candy Botendo

Amun 'Mesmerised' by Nicolee Tsin

Amun-'Mesmerised'-by-Nicolee-Tsin

The Trash Factory - aka James Arden - buries White Lies singer Harry McVeigh&nbsp;in sand, in the promo for As I Try Not To Fall.Sitting in the middle of a custom-made room, we see the artist surrounded by off-kilter decor and furniture, whilst a steady stream of sand pours onto his head.Against the clock, Veigh&nbsp;initially seems to accept his fate, embracing the situation he finds himself in, before taking back control and rising above the mountain he was trapped by.Immediately arresting and striking to watch, Arden experiments with various references and iconography, whilst using a metaphorical ticking clock to up the ante throughout.[imgtoken data:1]

Danny Stoker

Lighting By Joe

Wyndham Harris

Sophia Katyea

Scarlett Bovingdon

White House Post

Black Kite Studios

Polly Durrance

Laura Taylor

Redlight Management

Ollie Smith

post punk

White Lies 'As I Try Not To Fall Apart' by The Trash Factory

White-Lies-'As-I-Try-Not-To-Fall-Apart'-by-The-Trash-Factory

Jack Willoughby directs a second promo for James TW, this time for the heartfelt Hopeless Romantics.&nbsp;Opening on a dark road in the middle of the night, an ambulance pulls up to the artist's side, with all signs pointing to some kind of tragic disaster...[imgtoken data:1]But things aren't all they seem, when one paramedic returns from the vehicle with a fancy change of clothes for James. They dress him up and then they send him on his way, looking more slick than they found him.&nbsp;It's another wardrobe change-focused concept for the director and the artist, following their&nbsp;collaboration earlier this year on the <a href="https://www.promonews.tv/videos/2021/04/19/james-tw-butterflies-jack-willoughby/70448" target="_blank">Butterflies video</a> - and one that will linger in the mind long after watching.&nbsp;

Kristiana Zhekova

2nd AC

13 videos featuring Kristiana Zhekova

2022 (8)

2021 (4)

2020 (1)

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