Art Director

Jonquil Lawrence

Pip + Lib weave a tale of power and revenge, in the splendidly entertaining promo for Mahalia's Roadside, featuring AJ Tracey.&nbsp;The video is set at Mahalia’s own burger stall - Mahalia's ‘Roadside Redemption’ - where she serves up a decent burger and chips, and where misbehaving men get their just desserts.Filled with summer vibes and playful performance from Mahalia and Aj, the directing duo execute a strong visual filled with&nbsp;colourful contrast&nbsp;and clever cuts, which&nbsp;push the vibrancy of the track’s sound.And Mahalia really enjoys doing some serious damage to the beloved wheels of a horrified&nbsp;'Softboi'.

United Kingdom

Pip + Lib

Tia Varnnard

Freddie Barrass

Untold Studios

Nkem Egbuchiri

Affy Robani

Rhys Warren

Joe Nkadi

Beth Roberts

Nomad Editing Company

Dan Levy

Rascal Post

Alexa Haywood at Free Agent UK

Kim Jarrett

Atlantic Records

Mahalia ft AJ Tracey 'Roadside' by Pip + Lib

Mahalia-Featuring.-Aj-Tracey-'Roadside'-by-Pip+lib

V.I.C retreads the trials and tribulations of adolescence, in Pip + Lib's biographical promo for A Teen.&nbsp;Featuring young actor&nbsp;Malakhai Mushonga as the 18-year-old version of the artist, the concept encapsulates V.I.C's journey to-date, from writing songs in his bedroom through to his first music video performance.&nbsp;It's a breezy, well-paced affair, and boasts a handful&nbsp;of offbeat moments, including an old school portrait coming to life and lip-syncing.It all adds to the relaxed, celebratory vibes of the visual, and is perfectly anchored by V.I.C's assured performance.&nbsp;

Sarah Elizabeth Tucker

Nkem Ggbuchiri

Eno Enefiok

Pieter Snyman

Joshua Tue

Max Edmed

James Duffy

Alexa Haywood @ Free Agent Uk

Michael Lewin

Columbia / Sony Music Uk

V.I.C 'A Teen' by Pip + Lib

V.i.c-'A-Teen-'-by-Pip-+-Lib

Carly Cussen directs a neon-hued vision for Becky Hill &amp; David Guetta's Remember.&nbsp;Set in a beautiful, anachronistic venue, the walls are adorned with neon lights, lending&nbsp;a retrofuturistic, Miami-style&nbsp;vibe to the concept.&nbsp;Hill is front and centre throughout, and her electric performance is impossible to disengage with - whether she is dancing, singing to camera or tying up classic sculptures with rope, her presence and energy are unmatched, cementing her status as one of the most exciting popstars of the moment.&nbsp;

Carly Cussen

Fred Bonham Carter

Just Fred

Alexa Haywood

Yasmin Godo

James Medcraft

Vanessa Reynolds

John Holloway

Marisa Garner

Andrew Rawson

Becky Hill & David Guetta 'Remember' by Carly Cussen

Becky-Hill-&-David-Guetta-'Remember'-by-Carly-Cussen

Biig Piig pays tribute to her Spanish roots in&nbsp;Cuenta Lo, and harks back to a previous career&nbsp;in the accompanying video, directed by Nono Ayuso and Rodrigo Inada, as she deals the cards in a hallucinatory poker game.The singer-songwriter - aka Jessica Smyth - has&nbsp;described Cuenta Lo&nbsp;as “an alter-ego-driven song about money, sex and power", adding that&nbsp;the video "is based around when I used to be a poker dealer, and it’s about the coldness and greediness that money can bring in all industries…including music.”In the video,&nbsp;a detached Jess deals, while amid the cocktails and the poker chips, the players around her become increasingly excitable. Then things get weird, as Ayuso and Inada trigger a vivid shift into horror territory, with most of the cast replaced by shadowy beings with glowing eyes. The result is a meticulously rendered cautionary tale, anchored by Smyth's wordly delivery.Nono Ayuso, who&nbsp;has now signed to <a href="https://www.darkroomworld.com/" target="_blank">Darkroom</a>, Partizan's division for up-and-coming talent, says "This was such a beautiful trip. Biig Piig is an amazing artist with a really cool career ahead of her and it was really nice working with her and [commissioner] Kat Cattaneo&nbsp;on the development of this music promo. They allowed and supported us to create this dark and magical universe. It was a dream job!"

Nono Ayuso

Rodrigo Inada

Jackson Forsythe

Unsigned Film

Franklin Dow

Raf Curtis

Léa Feddermann

Maya Man

Kat Cattaneo

Partizan Darkroom

Biig Piig 'Cuenta Lo' by Nono Ayuso & Rodrigo Inada

Biig-Pigg-'Cuenta-Lo'-by-Nono-Ayuso-&-Rodrigo-Inada

Eloise tries to move on from her past in the dreamy promo for Hungover, directed by Nicolee Tsin.&nbsp;Letting loose in a sun-drenched apartment building, we see the artist and two dancers move swiftly through several laidback vignettes, taking time for some R&amp;R after the breakup of a relationship.&nbsp;DoP&nbsp;Carmen Pellon matches the relaxed energy with gentle camera movement and bright, organic lighting, creating a dreamlike aesthetic where worries can melt away."Hungover is about reminiscing and forgetting an ex-lover," explains Tsin.&nbsp;"I wanted to capture moments where we indulge in quintessential pleasures - we dance freely in front of the mirror, we dress up, we daydream and wonder if we could be a kid again..."They gently reminds us to feel comfortable in our own skin and have a little more fun, just as the way Eloise makes us feel in her music."

Nicolee Tsin

Jamie Gamache

Lowkey Films

Connor O'Hara

Micheal Newton

Joe Starrs

Carmen Pellon

Ed Vijayavargiya

Marina Lewin R

Connor Gaffe

Naomi Lake

Amy Dang

Jessica Vile

Tomas Frigstad

OB Management

Connie Meade

Harbour Records

Akhilesh Patel

Nathalie Zangi

Kane Klendjian

Soul

Eloise 'Hungover' by Nicolee Tsin

Eloise-'Eloise---Hungover'-by-Nicolee-Tsin

Pip + Lib explore mental health and the stigma of speaking out, in their touching visual for HYYTS.&nbsp;In a nondescript pub,&nbsp;inhabited by a handful of regulars and an increasingly angsty bartender,&nbsp;karaoke night is in full swing. Adam from HYYTS is next up on-stage, singing&nbsp;along to barely readable lyrics on an old&nbsp;computer monitor.&nbsp;The&nbsp;poignant performance is in striking contrast&nbsp;to the emotionless audience, who represent a society that&nbsp;still very much believe&nbsp;in the idea of keeping a&nbsp;stiff upper lip&nbsp;and hiding any emotion.&nbsp;It's a beautifully minimalist piece, enhanced by the everyday, universal setting, and the Glaswegian pop duo's ability to visualise a whirlwind of emotion&nbsp;in a single glance or dance move. Emanating a sense of freedom and acceptance, the pair's interaction and support throughout the performance is refreshing and highly relevant, resulting in an unforgettably powerful concept.&nbsp;"We're really proud of the video we've made for SOS and even more proud to have debuted it on @brothersinarmsscotland," comment HYYTS. "We wrote SOS about mental health and specifically the stigma amongst men that comes attached to reaching out to other men for help so it's the perfect place to share the video for the first time."&nbsp;

BELIEVE MEDIA

CAMP 

Chris Malin

Murren Tullett

Tom Forrister

Sam Alberg

Dom Mckiernan

Warner Records

Barney Coates

Sara Mtimet

Alice Dodds

Rob McGuire

HYYTS 'SOS' by Pip + Lib 

Hyyts-'Sos'-by-Pip-+-Lib-

Pip + Lib explore the monotony of life in their impressive visual for singer-songwriter Karl Benjamin.The directing duo's video captures Benjamin&nbsp;at home, stuck in a type of stasis - sitting, staring, occasionally dancing in a room, and thinking...&nbsp;Inside this (metaphorical)&nbsp;prison with regard to his surroundings, the artist stares back at his doppelganger inside the TV, creating an endless loop of consuming and watching, but taking no action to get out of his&nbsp;situation.You need not have spent months in lockdown to find this situation relatable, but it probably helps. Although in fact, Karl Benjamin has commented that the song is all about breaking out of a rut. “To me, Apricot Sky&nbsp;is the realisation that someone, or even something, around you can change your life almost completely."DoP&nbsp;Murren Tullett contrasts subtle camera movement with static, fly-on-the-wall shots, creating an almost serene aesthetic which is endlessly comforting, but full of haunting undertones.&nbsp;

Jamie Hitchens

Dan Curwin

Ade Udoma

Billie Mckenzie

Alex Taylor

Singer songwriter

Alternative Pop

Karl Benjamin 'Apricot Sky' by Pip + Lib 

Karl-Benjamin-'Apricot-Sky'-by-Pip-+-Lib-

Amun and friends take time for some R&amp;R in a luscious country mansion, in Pip + Lib's promo for Done Me.&nbsp;Centred on empowerment and flipping the script on usual UK rap videos, the concept boasts a series of relaxed vignettes, each coming together to celebrate what it means to be female and in charge of your own story.&nbsp;

Jonquil Lawrence

Art Director

Videos featuring Jonquil Lawrence

2021 (5)

2020 (3)

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