Executive Producer

Jerald ‘Coop’ Cooper

Transatlantic soul star Ama Lou self-directs this easygoing performance video, a homesick tribute to North London shot in Los Angeles.The video comes almost a year after her debut EP, DDD, and an <a href="https://www.promonews.tv/videos/2018/07/09/ama-lou-ddd-ama-lou/53943">accompanying short film</a> shot by her sister, DoP Mahalia John. This was Lou’s California crime story, a bold triptych starring the singer as a new recruit in a desert crime ring.NORTHSIDE, in contrast, is a decidedly stripped-back affair, in which Lou communicates the relative simplicity of life in her native London: “The Northside is with me even in LA.” The video stars a host of friends and collaborators, including Taco from Odd Future and A$AP Nast.There is also a cameo appearance from a crumpled Sainsbury's carrier bag - an affectionate reference that will undoubtably mystify American viewers.

United Kingdom

Ama Lou

Sam Hunt

Danny McGuire

Mahalia John

Robin Webster

Javier De Pablos Velez

Cole Barranco

Luci Ellis

Kendall Cotta

Mike Spagnoli

Caroline Morin

Wash

Hanan Cher

Interscope

Alt Soul

Trap

Ama Lou 'NORTHSIDE' by Ama Lou

Ama-Lou-'Northside'-by-Ama-Lou

Rising UK R&amp;B singer-songwriter Ama Lou directs her own video covering all three parts of her EP &#39;DDD&#39;.Shot in LA and the surrounding desert, this is an impressionistic story of a freewheeling younger in a crime ring (played by Ama), and her adventures over the course of a single day, when she&#39;s put in charge of an important, very tiny bag.Making this nicely off-the-wall and engaging triptych was a family affair, being shot by Ama&#39;s sister, the DoP Mahalia John. And her mother, Kate John, came on board as hair and makeup artist.

Jerald ‘Coop’ Cooper

Executive Producer

Videos featuring Jerald ‘Coop’ Cooper

2019 (1)

2018 (1)

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