Make-up

Iliana Mavroeidakou

Kassandra Powell directs an atmospheric promo for singer-songwriter Lucy Lane, bringing to life a dark fairy tale.&nbsp;The video concept for Don't Want To Be Angry focusses&nbsp;on a girl whose anger grows in her hair.&nbsp;Across three abstract vignettes, we see Lane embody this character, eventually breaking through and releasing her anger in a decisive climax.&nbsp;The dark fantasy aesthetic is a perfect pairing to the concept, with painterly lighting and a sense of inspired minimalism to keep the focus purely on performance.&nbsp;

Sally Kennington

Lucy James

Kassandra Powell

Nycollas Abreu

Alexa Haywood at Free Agent UK

CAMP 

Jed Clist

Luke Dryden

Francesca Woods

Jamie Oliver-lai

Mitti Lebrere

Matthew Lawrence

Viktoriia Kostruk

Alexandre Nerzic

Lucy Lane 'Don't Want To Be Angry' by Kassandra Powell

Lucy-Lane-'Don't-Want-To-Be-Angry'-by-Kassandra-Powell

Chart-topping duo Icona Pop are back with pulsating summer hit Fall In Love, and a thrilling promo from&nbsp;Kassandra Powell.&nbsp;Shot on location in Margate, the video focuses on captivating performance vignettes, tied together with FPV drone action shots&nbsp;and intoxicating cinematography.&nbsp;The video balances pop fantasy with textural, brutalist landscapes, blending together to create a cinematic yet and wonderfully enigmatic visual.&nbsp;

Maycie-ann St-louis

Frankie Noller

Yan Murawski

Stathis Mourdoukoutas

Josh Jacob

Emmy Robinson

Ada Wesolowska

Lily Cobbold

Tia Feel

Sam Taylor Edwards

Avenues

Jonny Tully

CHEAT

Icona Pop 'Fall In Love' by Kassandra Powell

Icona-Pop-'Fall-In-Love'-by-Kassandra-Powell

Paul Johnson directs a thought-provoking promo for Royal Blood.The video for Pull Me Through sees a middle-aged everyman sat in the driver's seat of a car, unable to move as it fills with water.&nbsp;A cast of characters start to surround the vehicle, looking on judgementally as the driver struggles to make any move at all, eventually sinking into the abyss.[imgtoken data:1]&nbsp;It's a video with a strong mental health subtext, and perfectly visualises the anxiety and fear that can come with everyday life.&nbsp;The textural, square ratio format also harks back to videos of the late 90's, and the aesthetic perfectly fits this thematic choice - the video is far from crisp, glossy HD, and this adds to the haunting quality of the video.&nbsp;

United Kingdom

Alston Work Studio

Alex Carswell

Izzy Gzowski

Paul Johnson

Miquel Agell

Say Goodnight Films

Kirstin Cruickshank

Louis Johnson

Otto Shed

Francesca Landi

Claudia Gusella

Megan Lee

Electric Theatre Collective

Warner Music UK

Rock

Royal Blood 'Pull Me Through' by Paul Johnson

Royal Blood - Pull Me Through (Official Video)

Kassandra Powell directs an absorbing comeback promo for Bimini, which shows that you can find glamour in the most unlikely places.&nbsp;The&nbsp;video for Rodeo opens with Bimini on a mechanical bull, shining bright as lights refract from the&nbsp;abundance of reflective monochromatic textures.&nbsp;Quickly bringing the concept back down to Earth, we realise this whole setup is in a typical British pub, and the punters are as about as apathetic to Bimini's performance as they come. But whilst most glare&nbsp;disapprovingly as Bimini continues to do her thing, one character breaks out of their passive state to get absorbed into the otherworldly trance of the music.&nbsp;The contrast of glossy pop concept and&nbsp;stoic public is a brilliant visual dynamic, and DoP&nbsp;Luke Dryden's cinematography captures the perfect balance of these two opposing styles.[imgtoken data:1][imgtoken data:2]

Lewis Walker

Sarah Adewunmi

Dan Kreeger

Mia Maxwell

Elliot Zelmanovits

Al Rice

Sue King

Ben Eeley

Nacho Guzman

Miti Lebrere

Alan Scott

Lauren Bell

Byron London

Sara Faulkner

Homespun/Stitich

Myles Bevan

Time Based Arts

Sony Music Entertainment

Bimini 'Rodeo' by Kassandra Powell

Bimini - Rodeo (Official Video)

Girli is haunted by overwhelming emotions, in&nbsp;Kassandra Powell's promo for Imposter Syndrome.&nbsp;We see Girli in an American-style&nbsp;diner, where every other customer&nbsp;appears to be giving her the evil eye. She hallucinates a surreal barrage of mocking looks and angry stares.&nbsp;Surrounded by a judgemental mob&nbsp;in the restaurant, she breaks out, only to become part of another mob, of angry group protesters.“We wanted to create a combination of aesthetics taking inspiration from Americana &amp; Wes Anderson," says Powell.Casting from Girli's fanbase (Pinkies), the creative team were lucky enough to get a crowd of excited extras to hold placards in the protest scene, which adds a lot of production value to the project.&nbsp;

Kate Sutton

Tudor Covaciu

Ally Lux

Sachin Parmar

Billy Kendall

Yuriy Dvizhon

Camille Amott

Chiara Guy

Ellie Bond

Cassandra Scalia

Charlie Fitzjohn

Charlie France

Girli 'Imposter Syndrome' by Kassandra Powell

Girli-'Imposter-Syndrome'-by-Kassandra-Powell

The full spectrum of human emotion is on display in a small photobooth, in&nbsp;Sayna Fardaraghi's evocative promo for Tom Grennan.&nbsp;The video for Grennan's Here sees the pop star as a DIY handyman, fixing and sorting out an aging photobooth, as a variety of different characters enter and exit, each with their own stories and purpose.[imgtoken data:1]There are romantic couples, friends, strangers, self-conscious prom queens, robbers...&nbsp;each taking centre stage in their own stylised vignettes.&nbsp;With energy and emotion packed into the concept - all tied together by several quickfire montages of still images, which expand upon the characters - this is an impressive&nbsp;debut pop video by Sayna Fardaraghi, who recently signed to Forever.[imgtoken data:2]"I've always wanted to create an intimate connection between complete strangers through shared memories, moments and experiences," says&nbsp;Fardaraghi. "A&nbsp;photobooth became the perfect&nbsp;microcosm&nbsp;for that for me. It's something so simple yet so effective&nbsp;and hasn't been often explored cinematically.[imgtoken data:3]"The photobooth in the music video is a room that experiences the good, the vulnerable, and sometimes the bad. It's that ephemeral moment that we've all had at some point in our lives, and bringing that to the screen accompanied by Tom's incredible song, his energy and the array of featured talent has been a pleasure to work with.&nbsp;"I couldn't have asked for a better array of talent and crew to bring this to life.&nbsp;It brought so many folks together and was packed with beautiful on-camera surprises.[imgtoken data:4]"When I spoke to Tom we discussed how it should be a range of scenarios and emotions that are more&nbsp;real&nbsp;than fictional, exploring more dark moments and not just all light and frivolous. I went through the scenarios I had in mind and made sure they're&nbsp;all at some point relatable and 'real life'&nbsp;than pure fiction and otherworldly."One of my favourite parts came when discussing the development of the peak of the song with my DOP Charlie Knight. We spoke about how integral the photobooth&nbsp;flash needed&nbsp;to be, and went through a series of tests with different bulbs to find the perfect one&nbsp; - I&nbsp;mean perfect colour, brightness intensity, flash size, etc. My goodness was it so worth it!&nbsp;[imgtoken data:5]"The trickiest part was the peak of the song and aligning the images as closely as possible. If you freeze on the hands you'll find that the next frame matches it as closely as possible, but still shows a different moment frozen in time. This took a long while to perfect, but truly has paid off and is such an integral part of the music video. Big thanks to Toby Heard our editor who was a dream to work with!"

Georgia Currell

Francesca Houlder

Thomas Viney

Olivia Jessop

Isabella Dupee

Sayna Fardaraghi

Sam Katz

Forever

Kat Cattaneo

Ana Krkjulius

Charlie Knight

Sasha Nixon

Oscar Stewart

Niomi Collins

Sam Barnham

Jonny Iseli

Catharina Scarpellini

Hannah Knowles

Holly Tidwell

Toby Heard

Pundersons Gardens

Sony Music

Tom Grennan 'Here' by Sayna Fardaraghi

Tom-Grennan-'Here'-by-Sayna-Fardaraghi

Kassandra Powell directs an electrifying&nbsp;promo for RuPaul's Drag Race UK alumn Tayce.&nbsp;The video for Swagzilla&nbsp;boasts spectacular performance setups, an explosive car journey and&nbsp;a whole host of impressive&nbsp;costume changes... and that's just the start of it.&nbsp;Imbued with Powell's singular underground art aesthetic and iconic inspirations - perhaps including Steven Klein's 2014 video for Brooke Candy's Opulence -&nbsp;it's a clash of creativity that is as wild and unpredictable as the track itself. And that is meant as the highest compliment.&nbsp;Get ready for blood sprinklers, shiny pleather outfits and luxury sports cars, broughto together in a phenomenally propulsive edit by Charlie France.Tayce is here to impress - and has picked the ideal&nbsp;director to bring the vision to life in Kassandra Powell.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

George Blomily

Derek Anthony Purcell

Daragh Mccann

Argy Kostopoulos

Erdvilas Abukevicius

Recel Tonelada

Dale K

Cameron Hancock

Pedro Allexandre

Creative Outpost

Wes Viz

Alt Pop

Tayce 'Swagzilla' by Kassandra Powell

Tayce-'Swagzilla'-by-Kassandra-Powell

Birdman meet UK rap as we see Asher D walking through a one-take rehearsal for a play - only for&nbsp;reality and fantasy to&nbsp;start to spill into one another - in Filmawi's riveting video for Dat's A Wrap.Beginning with a theatre director screaming at a runner as the camera slowly pans out to reveal a whole production with crew, with some trying to calm the situation down. In the middle of everything Asher appears on-screen, calm and&nbsp;smooth as ever. He moves through the scene&nbsp;performing the track to the camera, describing his film career. He keeps his interactions&nbsp;with the surrounding cast to a minimum - even when one has a medical emergency.Filmawi excels in putting the viewer in a position where they feel familiar with the situation, only to flip the script in a perfectly-timed surreal moment at the climax.&nbsp;Watch again to look out for clues... the ending makes it one to remember.&nbsp;

Filmawi

Henry Cristerna

COMPULSORY

Kiran Mandla

Lee Fairweather

Chris Malin

Jake Gabbay

Orlando O'Mahoney Morris

Aida García Vega

Beau Pritchard James

Krunal Saadrani

Supple Nam

Sasha Hilton

Bo Dube

Franklyn Nnaamdi-Okwedy

Harsha Chavda

Yasmine Sabri

Jamie Hodgson

Work Editorial

Alex Gregory

No.8

Nisju

Asher D ‘Dats A Wrap’ by Filmawi

ASHER D | DATS A WRAP

Emmanuelle Soffé takes us back to disco’s roots, in her video for Scottish DJ duo LF System.&nbsp;The video for Afraid To Feel plays on the song’s disco heritage, dropping us into the middle of a&nbsp;70's-inspired dancefloor, full of nods to the Hispanic, Latinx and Black Queer communities that first brought disco to the fore, with particular influence from ballroom dancing and voguing.The atmospheric cinematography, flamboyant performances and chromatic styling elevate the feel-good concept, ending on a celebratory, proud note.&nbsp;

Iliana Mavroeidakou

Make-up

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2023 (7)

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