Director's Representation

Hands 

A naughty schoolboy&nbsp;goes on a sugar-fuelled rampage, in French director and graphic designer&nbsp;So Me's promo for Riton's infectious Sugar - featuring&nbsp;Soaky Siren.&nbsp;The eccentric promo sees the young rascal (played by&nbsp;Ethan Wesley) tear up the town, stealing various sugary treats in a riotous, explosive adventure - much to the dismay of the poor people trying to go about their day.With&nbsp;frantic, in-your-face cinematography, a great supporting cast,&nbsp;some laugh out loud moments - as well as some lively choreography - it's a brilliant video that takes a fun concept and pulls it right to the edge of absurdity... and the track couldn't have asked for a more catchy visual.&nbsp;[imgtoken data:1][imgtoken data:2]

United Kingdom

Oian Arteta

Road Casting

Yéléna Dos Santos

Lucy Isobel-bonner

So Me

Luke Tierney

Iconoclast

Kim Jarrett

Krunal Saardani

Matias Boucard

Cora Rodriguez

Maëva Tenneroni

Lana Salfiti

Nycollas Abreu

George Cassavetti

Beau Williams

Thomas Nicholson

Ellie Spigariol

Laura Swaine

Molly Whiteley

Jon Echeveste

Thomas Canu

Ethan Wesley

Atlantic Records

Electronic

Riton ft Soaky Siren 'Sugar' by So Me

Riton-Ft.-Soaky-Siren-'Sugar'-by-So-Me

Hugh Mulhern directs a visual assault on the senses&nbsp;for Hak Baker's fierce anti-tech anthem Telephones 4 Eyes.&nbsp;Mulhern's video is a mesmerising clash of live action, animation, stock footage and VFX, smashed together in a frantic, hypnotic fashion - with a little help from AI.&nbsp;In the song, Baker is lamenting&nbsp;the state of the society we live in today, and the video matches the lyrical content of the aggrieved track, and the deluge of visual iconography matches the neverending stream of content we consume on a day-to-day basis.And in a real change from his excellent back catalogue of music videos, the most you see of Hak Baker is his mouth appearing from a tear in a man's stomach. You won't not&nbsp;be looking at men's torsos in the same way in the near future.&nbsp;Taking advantage of trends whilst completely flipping them on their heads, Mulhern has created something singular and visionary, which not only brilliantly reflects the times we are living in, but also a project that is impossible to tear you eyes away from.&nbsp;"If I told you I had an initial rationale for everything in the video and it was all carefully figured out, I’d be lying," admits Mulhern. "In truth it was one of those ideas that came together almost instantaneously. I think that’s to do with how clear Hak’s ideas are in the song. Tetsuo the Iron Man was a key image, and I also think the inside of [the song’s producer] Dan Carey’s studio played a part in inspiring our phone thief’s lab. HR Giger meets Abe’s Odyssey circa this weird stop motion cartoon called Mr Bumpy."We spent hours figuring out what found footage felt right and was obscure enough to feed the sensation of over stimulation. We intentionally wanted to steer away from doing anything that felt too political or pointed when the song was carrying that message so effectively."Things went off the deep end in the final few days of the video. We sent some stuff over to Dom (infinite.vibes) to create AI sequences stylistically informed by the stop motion animation and what he sent back far exceeded my expectations. It’s my favourite thing I’ve made to date and all I wanna do now is expand on the techniques we experimented with.”&nbsp;

Rory Mullen

Hugh Mulhern

Alexander Handschuh

Riff Raff Films

Lisa Foo

Jorge Higgins

Eoin McLoughlin

Laura Clayton

Wolf Wasserman

James Wicks

Joseph Taylor

The Assembly Rooms

Peter Opporsdorff

The Mill

Jack Rolf

Awal Recordings

Nadine Persaud

Alternative

Indie

Hak Baker 'Telephones 4 Eyes' by Hugh Mulhern

Hak Baker - Telephones For Eyes (Official Video)

Andrew Litten's thought-provoking video for Belle &amp; Sebastian features&nbsp;Olympic figure skater&nbsp;Jonathan Cassar, who uses his time on the ice&nbsp;to&nbsp;escape from the demons of his&nbsp;past.Litten's approach to&nbsp;I Don't Know What You See In Me - a song from the new Belle &amp; Sebastian album Late Developers - is to create a starkly cold aesthetic and faintly disturbing atmosphere at a vintage ice rink, which is deserted apart from the presence of Cassar.&nbsp;This is&nbsp;a real counterpoint to the familiar lightness of B&amp;S frontman Stuart Murchoch's voice, and then the champion skater begins a&nbsp;graceful routine on the ice with plastic bag taped around his&nbsp;head. This powerful symbol of suffocation remains until the final moments of the video. &nbsp;&nbsp;[imgtoken data:1]"The band was passionate about this being a character study of a figure skater,&nbsp;and referenced one of my favourite noirs, The Swimmer," Litten explains. "I wanted to juxtapose the sensitivity of the song - which speaks to depression, self image and acceptance -&nbsp;with a narrative that confronts these feelings head on."The bag and the pulses of suffocation serve as a reminder of the baggage we carry throughout our lives, and how we cannot truly see ourselves until we have done the work to do so.&nbsp;I have endless gratitude to Stuart and the band for allowing us to create something so bold and unnerving with a hint of catharsis."It's a touching and powerful exploration of self acceptance, with plenty of engaging visuals to keep viewers hooked.

United States

Evaline Wu Huang

Claudia Guevara

Andrew Litten

Sara Clausen

Hands London

Stink Films

Gabe Spierer

Sam Wilkerson

Trevor Wineman

Ryland Burns

Drew Weaver

Corey Brown

Erick Aguilar

Ali Arminio

David Arteaga

Randy Gardner

Mike Howell

Color Collective

Jonathan Cassar

Matador Records

Belle & Sebastian 'I Don't Know What You See In Me' by Andrew Litten

Belle-&-Sebastian-'I-Don't-Know-What-You-See-In-Me'-by-Andrew-Litten

Hector Dockrill directs a heartwrenching promo for new Lewis Capaldi track Pointless.&nbsp;The narrative for the video captures a mother-son relationship with beautiful and heart-breaking intimacy. Spanning a couple of decades, the concept follows a&nbsp;single mother who strives against all odds to give her son the life she never had, and is packed with an emotional punch.&nbsp;With a wonderful performance&nbsp;from&nbsp;BAFTA winner Niamh Algar (The Virtues, Raised by Wolves)&nbsp;and three actors playing the son at different stages of his life - including Charley Palmer-Rothwell as her grown-up son -&nbsp;the video reinterprets the song's lyrics to explore a different type of relationship, and it works perfectly.[imgtoken data:1]The naturalistic cinematography and relatable themes help make the video feel incredibly realistic and universal, and it will no doubt have viewers thinking about their own loved ones as we enter the festive period.&nbsp;With mixed dialogue throughout, we both hear and see glimpses into the ups and downs of their daily lives over the years including financial hardship and the tightrope of being a working single parent. And in keeping with the theme of family, Laura Dockrill – Hector’s sister - wrote the script, making this a family affair both on and off screen.“Lewis had a beautiful idea that focused on the mother/son bond, and how responsibility shifts as you grow older," says Hector Dockrill. "Niamh Algar is a phenomenal talent and we’re already chomping at the bit to work together again. With only a week’s prep, she managed to immerse herself into the role and completely make it her own. This is definitely a special film that everybody can connect with – a shout out to every mother.”

Hector Dockrill

Nnena Nwakodo

Joseph J Goldman

Pulse Films

Zoe Gunn

Ty Hack

Patrick Golan

Anthony Mchugh

Steve Cameron

Robyn Wilton

Verity May Lane

Natasha Lawes

Begona F Martin

Holly Shearn

Stitch Editing

Sarah Adewunmi

Rich Woolway

Electric Theatre Collective

Oscar Wendt

Jason Wallis

Lane Casting

Caroline Clayton

Lewis Capaldi 'Pointless' by Hector Dockrill 

Lewis Capaldi - Pointless (Official Video)

A robot boyband take the world by storm in Maxim Kelly's alternative history of computing and artificial intelligence for Hot Chip - in which music video takes an even more important role...&nbsp;&nbsp;For Broken, taken from the band's recently released eighth album Freakout/Release, we follow the engaging story of Jerry Fairchild, creator of the Fairchild 7000, and its role in turning computer nerds into music video directors (including one named Jon Glazer). That is the introduction&nbsp;to the 'proper' video that features anonymous, frequently multiplying android pop stars, busting moves in a familiar white-syc studio.&nbsp;[imgtoken data:1]As in some of his previous work - perhaps most notably the video for shame's Nigel Hitter - Kelly reworks obscure vintage corporate film footage to create the foundations for his concept.Then he has created his robot boyband by adding cool robot mask prosthetics&nbsp;to a trio of denim-clad dancers presenting them in a pop video, rooted in the classic form. And that is hugely effective for a song that is at the catchy pop-end of Hot Chip's musical&nbsp;spectrum.[imgtoken data:2]&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;“I’m intrigued by AI machines doing artwork," says Kelly. "In the future, robots and computers might make music videos too - and this is what I imagine the first will look like."I referenced the boyband videos I grew up watching on MTV - overly sentimental with emotional and gut-wrenching performances. In this video, soulless androids run through all the motions and cliches of these videos with deadpan robotic precision. It’s a pop video with all the entertaining and watchable bits taken out.”

Maxim Kelly

Eleri Evans

Sachin Chande

Caviar

Samira Conteh

Afzal Robbani

Matthew Emvin Taylor

Malte Huebner

Lucy Bradley

Beau Pritchard-James

John Phillips

Laurent Arnaud

Syd Harmony

Robert Smith

Begona F.Martin

Celia Arias

Kloe Dean

Tom Mangham

Black Kite Studios

Steve Shaw

Trim Editing

John Moule

Domino Records

Hot Chip 'Broken' by Maxim Kelly

Hot Chip - Broken (Official Video)

In a triumph of creativity and prosthetics, Aube Perrie transforms Harry Styles into a Merman - a singing one, of course. But will this prevent Harry from ending up as sushi?In Perrie's richly entertaining video for&nbsp;Music For A Sushi Restaurant, Harry the Fish is the prize catch of an unsalubrious local seafood place, Gill's Lounge. When Harry realises his likely fate and breaks into song -&nbsp;revealing his extraordinary voice - the owner&nbsp;envisages a bright future&nbsp;of fine dining and exotic cabaret. You only have to see how Harry's feather boa works with his fish tail.[imgtoken data:1]And all Harry he needs to do is keep that wonderful voice going..."The richness and magical energy this amazing song comes with was an&nbsp;absolute delight to work around," says Perrie, who shot the video in Brooklyn.&nbsp;"Also our crew, everyone involved…there was such a fabulous energy on set. And maybe it isn’t so surprising. Cause breaking news: Harry is magical to work with. And so is his team. How they will champion and support ideas is something I’m extremely grateful for."

Patience Harding

Lindsey Hartman

Aube Perrie

Bryan Younce

Rik Green

Josh Sondock

Omar Nasr

Christopher Ripley

Davud Karbassioun

James Sorton

Abbey Hansen

Donna Imbarrato

Kyle Fasanella

Keve Huggins

Dwane Harris

Mithin Thomas

Nick Wiesner

Justin Mulroy

Zuleika Acosta

Ashley Di Sarro

Gwen Ghelid

Toby Aldridge

Jade Denne

Molly Hawkins

Harry Lambert

Dotti

Matt Mullhall

Chelsea Delfino

Harry Styles 'Music For A Sushi Restaurant' by Aube Perrie

Harry-Styles-'Music-For-A-Sushi-Restaurant'-by-Aube-Perrie

Jocelyn Anquetil directs a mesmerising promo for Californian bedroom popster Dora Jar.&nbsp;The&nbsp;fantasy-inspired promo is beautifully otherworldly, and boasts eccentric art direction and styling, and an overarching sense of whimsy.&nbsp;Experimenting with texture and colour, the video is refreshingly unique and standout, and perfectly matches the ethereal tone of the track.&nbsp;

Dale Oliver Slater

Jocelyn Anquetil

Ellis Fox

Alisa Robertson

Ian Stowe

Adam Barnett

David Maart

Rosie Owen

Jamie Cobb

Simeon Geyer

Lauren Anne Groves

Ryo Narushima

Grace Ellington

Vid Price

Alex Gregory

Lee Delves

No.8

Dora Jar 'Bump' by Jocelyn Anquetil

Dora Jar - Bump (Official Music Video)

Sasha Nathwani launches a new phase of his music video directing career with this scintillating showcase for Tamil-Swiss singer-songwriter Priya Ragu, which combines elements of South Asian cinema and Kill Bill in a eye-catching style the director dubs 'Tamiltino'.Having celebrated&nbsp;South Asian fashion and culture in her previous videos, the video for&nbsp;Adalam Va! - which&nbsp;translates loosely as Let’s Dance -&nbsp;raises the bar in terms of visual elegance, choreography and pure physicality,&nbsp;with Priya mastering an eye-catching array of intense martial arts moves and energizing dance routines, created by the choreographer Supple Nam.The eye-popping action and performance elements also dovetail wonderfully within the striking splendour of&nbsp;Strawberry Hill House &amp; Garden, a place&nbsp;that is also clearly influenced by subcontinent architecture.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Adalam Va! is a most vibrant cocktail of electro-pop and soul-stirring South Indian sonics, with Priya’s voice rising like a beacon of positivity. “Adalam Va! is about hope in the darkest of days," she says. "It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”And Nathawani's well constructed visual captures the essence of the track with admirable wit and timeless cinematic glamour.“I’ve wanted to work with Priya for a while now," says the director. "This Adalam Va! video was the perfect opportunity. Working collaboratively with Priya and Japhna Gold, we crafted a narrative inspired by classic Tamil films from the 70s and 80s starring Indian film legend Rajinikanth, and fused this with the cinematic flair of Tarantino, coining this combination of styles: TAMILTINO.[imgtoken data:2]"The video tells the story of a Kill Bill-inspired character played by Priya, that liberates a gang of youths enslaved by an evil villain, freeing them through the encouraging chorus line Adalam Va which means Come and Dance."Priya really threw herself into the physical challenge of this video, working closely with choreographer and fight supervisor Supple Nam, she learnt how to use a silambam stick, a South Asian martial arts weapon, alongside numerous dance sequences, inspired by South Asian choreography.”

Hands

Director's Representation

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