Editor

Gwen Ghelid

PRETTYBIRD’s Kelvin Jones has directed a cinematic music video for M Huncho’s latest single Of Course. Shot on location during wild weather in Hastings, which Jones has lensed with an aesthetic that evokes Midwest America, a humorous narrative runs through the promo, based around central character ‘The Plug’, played by the artist.Kelvin Jones explains: “It was a privilege to work with Huncho on this video, he was so easy to work with. He originally hit me up for the job and it was a no brainer, he trusted my creative vision to create something he was more than happy with. We had a weather warning on the first day and we couldn’t move the shoot, so we was hit with heavy rain and terrible wind, and we was in Hastings so the intensity of everything was worse."So pickup day here we come, and on the second we ended up leaving with the scenes we wanted but under a different scope. We used a vast array of lenses for different purposes because I was searching for a lens that had a lot of character. However, we only had our main lenses on the main shoot but we couldn’t get them on our pickup day, so we ended up shooting on Arri’s Signature Primes and the ANGÉNIEUX ZOOM LENS.”

Macy Trieu-Dingle

Ruby Diamond

Kelvin Jones

Chris Murdoch

Prettybird

Matthew Nolan 

Matthew Hoosh

Juliette Larthe

Enrique Soares Da Silva

Kimane Erskine

Manu Amler

Riccardo Angei

Megan Lee

Electric Theatre Collective

Andrea Bazzi

Mouthpiece

M Huncho 'Of Course' by Kelvin Jones 

M Huncho - of course (Official video)

Following the glamorous promo for <a href="https://www.promonews.tv/videos/2023/03/01/jessie-ware-pearls-sophie-muller-theo-adams/80564">Pearls,&nbsp;</a>Sophie Muller and Theo Adams reunite with Jessie Ware, this time with Róisín Murphy along for the ride, for the Freak Me Now video - and it's a hoot.&nbsp;Featuring a feverish blend of disco aesthetics and hypnotic editing, the video sees the two artists in their element, bringing a sense of theatrical splendour to the performance vignettes.&nbsp;And by the sounds of it, as they talk about their collab below, Jessie and&nbsp;Róisín had lots of fun on the shoot.It's a vibrant mash-up of colour and patterns - bringing the vid for Deee-Lite's classic Groove Is In The Heart to mind - with an unabashed sense of fun and playfulness to boot.[imgtoken data:1]<blockquote>We had mad fun dressing up on the day of the video. It was fashion chaos!!</blockquote>“It is a huge honour to have the queen of disco, Róisín Murphy on Freak Me Now,"&nbsp;Jessie Ware has commented. "I messaged her hoping she may think about doing a collab with me and before I knew it, she’d gone straight into the studio and recorded all her vocals for the track and sent them over to us. I have admired her work for so many years and respect her so much. To have her on one of the most fun tracks on That! Feels Good! Is amazing."I still can’t quite believe we are on a track together and have done a bonkers video together. She is graceful, she is generous, she is pioneering, she is Róisín Murphy and she is on Freak Me Now!” And Róisín Murphy has added: “Jessie is just brilliant, a super talented songwriter and an amazing singer. She’s truly beautiful but she’s also very funny and never takes herself too seriously. We’ve been talking about working together for a while. When she sent me ‘Freak Me Now’ I just adored it and felt it was perfectly right for me to be on the song."We had mad fun dressing up on the day of the video. It was fashion chaos!! Like a high class jumble sale, behind the scenes. We laughed at our ridiculousness and we were very silly all day! Just love her and loved everything about working with her.“

United Kingdom

Lola Chatterton

Theo Adams

Sophie Muller

Ailsa Robertson

Joe Sherno

Thomas English

Josey Jacobs

Andy Hill

Aaron Champion

Ross Kwan

Eamonn Hughes

Francesca Thompson

Andrew Gallimore

Time Based Arts

Ross McDowell

EMI Records

Lee Sharrock

Ruth Wardell

Disco

Jessie Ware ft Róisín Murphy 'Freak Me Now' by Sophie Muller & Theo Adams

Jessie Ware, Róisín Murphy - Freak Me Now (Official Music Video)

A robot vacuum cleaner goes walkabout in search of connection, in Aube Perrie's second video for Harry Styles.&nbsp;The video for Satellite is Perrie's follow-up to <a href="https://www.promonews.tv/videos/2022/10/31/harry-styles-music-sushi-restaurant-aube-perrie/79016" target="_blank">Music For A Sushi Restaurant</a>, where Harry played a captured Merman.&nbsp;This time, he hands over the spotlight, even as he is performing to thousands of&nbsp;fans on his current arena tour.&nbsp;Backstage, when a news report of the Mars Curiosity Rover appears on TV,&nbsp;the robot vacuum stops its routine business to take notice, and then takes on a life of its own.Soon we are with the little robot as it makes its determined way, out of the arena (we briefly see Harry out on stage) and into the big city, across dangerous highways, and into the surrounding country - just to get closer to that equally solitary robot on the TV. And he ends up, stargazing with none other than Mr Styles...&nbsp;This is a riveting fantasy of a quite a different type to the Sushi Restaurant video&nbsp;- warm-hearted, poignant, and probably influenced by&nbsp;several Pixar movies, including all the Toy Storys and, of course, the incredible Wall-E. But the fact is, it also looks like it was done mostly in-camera.&nbsp;Perrie gives it a beautiful visual aesthetic - and an irreverent twist -&nbsp;that sets this, and him apart from the crowd.[imgtoken data:1]&nbsp;[imgtoken data:2]

United States

Patience Harding

Sydney Levy

Aube Perrie

Rik Green

Bryan Younce

Francesco Rizzo

Pulse Films

Mathias Pieralta

Christopher Ripley

Nnena Nwakodo

James Sorton

Davud Karbassioun

Josh Montes

Sean Hunt

Nathone Giordano

Matt Planer

Bradley Wilder

Malina Burdette

Jerry Sun

Jason Wallis

Hands 

Harry Styles 'Satellite' by Aube Perrie

Harry-Styles-'Satellite'-by-Aube-Perrie

Aube Perrie directs a bloody, frenetic fever dream for The Hives' comeback - their first release in eleven years.&nbsp;When a lone dogwalker uncovers an old tape cassette - with the title handwritten in blood - it sets off a series of events that are explosive, surreal and very, very gory...&nbsp;Wearing its&nbsp;horror influences on its sleeve, Perrie goes full-throttle with&nbsp;the madness, paying homage to The Evil Dead, zombie flicks and the Swedish horror scene in a riotous four minutes of blood-drenched fun.&nbsp;This is the way to do a comeback, and by&nbsp;having such a rip-roaring concept deftly executed,&nbsp;may well have gifted The Hives with their best music video to date - no mean feat.&nbsp;Viewer discretion is advised.🔞🩸[imgtoken data:1][imgtoken data:2]&nbsp;

Sweden

Angelica Nyman

Olivia Ray

My Ek

Josephine Strindberg

Pulse UK

Daniel Svanberg

Joel Hördegård

Fredrik Johansson

Mattias Färnstand

Patrizia Gutensparr

Nicolas Gautier

Pineapple_vfx

Rock

The Hives 'Bogus Operandi' by Aube Perrie

The-Hives-'Bogus-Operandi-'-by-Aube-Perrie

A fantastical beast&nbsp;is on the run in Jess Kohl's offbeat promo for Heartbreaker - and it's up to Birdy to find and take care of him.The artist is shown cleaning tables at a&nbsp;cafe&nbsp;under the watchful eye of the owner, and it isn't long until a news alert pops up on the TV screen that mentions the beast. That night, the creature visits Birdy at her house, and she takes it upon herself to protect him, right until a twist at the end.&nbsp;The anachronistic aesthetic - which blends 90s public access TV clips and 70s art direction - gives the video an unearthly vibe, which is elevated by brilliant creature effects and an intriguing&nbsp;narrative that doesn't end quite the way you expect it to.&nbsp;

Esther Dillner

Hannah Jarrold

Jess Kohl

Jennifer Ivory

Krunal Saadrani

Jake Gabbay

Sophia Dembitzer

Ffion Kunz

Darren Quinn

James Hills

Ross Dixon

Hiroshi Matsushita

Michelle Boggs

Tim Smith

No.8

Hugo Hamlet

Warner

Indie-pop

Birdy 'Heartbreaker' by Jess Kohl

Birdy - Heartbreaker (Official Music Video)

Sophie Muller and Theo Adams give Jessie Ware a touch of Old Hollywood glamour and add a modern twist for Pearls - the first release from the singer's upcoming new album.With an unapologetic sense of fun and frothiness, Jessie finds herself in an all-white boudoir worthy of a Fred Astaire and Ginger Rogers 30s musical. Meanwhile, her backing - and her destiny - comes in the form of a sassy girl group situated under a giant&nbsp;moon - the Pearlites.It is a joyous setting for a triumphant return with Pearls - a modern take on the disco classics of Chaka Khan, Gloria Gaynor and others. It's a blast.

Fiona Bamford Phillips

Chris Kelly

Robbie Ryan

Connor Hutton

Rory Power

Jay Jaramillo Gomez

Leo Olesker

Alison Dominitz

Nancy Brown

Chloe Grace Press

Phoebe Walters

Patrick Wilson

Masumi Saito

Meshach Henry

Joseph Bicknell

Company 3

Cassidy Conway

Jessie Ware 'Pearls' by Sophie Muller & Theo Adams

Jessie Ware - Pearls

In a triumph of creativity and prosthetics, Aube Perrie transforms Harry Styles into a Merman - a singing one, of course. But will this prevent Harry from ending up as sushi?In Perrie's richly entertaining video for&nbsp;Music For A Sushi Restaurant, Harry the Fish is the prize catch of an unsalubrious local seafood place, Gill's Lounge. When Harry realises his likely fate and breaks into song -&nbsp;revealing his extraordinary voice - the owner&nbsp;envisages a bright future&nbsp;of fine dining and exotic cabaret. You only have to see how Harry's feather boa works with his fish tail.[imgtoken data:1]And all Harry he needs to do is keep that wonderful voice going..."The richness and magical energy this amazing song comes with was an&nbsp;absolute delight to work around," says Perrie, who shot the video in Brooklyn.&nbsp;"Also our crew, everyone involved…there was such a fabulous energy on set. And maybe it isn’t so surprising. Cause breaking news: Harry is magical to work with. And so is his team. How they will champion and support ideas is something I’m extremely grateful for."

Lindsey Hartman

Josh Sondock

Omar Nasr

Abbey Hansen

Donna Imbarrato

Kyle Fasanella

Keve Huggins

Dwane Harris

Mithin Thomas

Nick Wiesner

Justin Mulroy

Zuleika Acosta

Ashley Di Sarro

Toby Aldridge

Tom Mangham

Jade Denne

Black Kite Studios

Molly Hawkins

Harry Lambert

Dotti

Matt Mullhall

Chelsea Delfino

Harry Styles 'Music For A Sushi Restaurant' by Aube Perrie

Harry-Styles-'Music-For-A-Sushi-Restaurant'-by-Aube-Perrie

An unbearably intense attraction turns into an obsession, in Aube Perrie's wonderfully bizarre promo for MK.&nbsp;Pondering on the primal, animalistic nature of our subconscious, the concept presents a bodybuilder-esque character with the head of a dog... and it only gets weirder from there.[imgtoken data:1]&nbsp;After serving a beautiful girl at his food cart one fateful day, thoughts of potential romance and happily-ever-afters plague his mind, and cause him to cast aside his long term relationship and just about every responsibility he has day-to-day.[imgtoken data:2]Shot in a gritty, documentary-esque style by DoP Raphaël Vandenbussche - with terrific VFX/Flame work by Vincent Heine -&nbsp;it's a brilliant visual that turns a couple of tropes on their heads, and ends with a climactic display&nbsp;of karma. &nbsp;[imgtoken data:3]&nbsp;

Anis Gaiji

Mynd

Paul Le Baron

Chloé Goueilhé

Mathieu Perez

Raphaël Vandenbussche

Camille Autrive

Clémence Pittillioen

Paul Texier

Louise Mekylla Bachir

Maud Dupuy

Jean Buisson-Ramey

Wanda Productions

Vanessa Koscianski

Anne Szymkowiak

Vincent Heine

Claire Stubbs @ Mouthpiece

Elena Argiros

Columbia Records

Deep House

MK 'Chemical' by Aube Perrie

Mk-'Chemical'-by-Aube-Perrie

Liswaya directs a captivating visual poem for French&nbsp;artist Victor Solf's I Don't Fit.&nbsp;The video opens with&nbsp;the artist in a car, as coruscating lights expose the blank industrial space around him.Suddenly, the same car brutally smashes into the side of his, causing a glittering explosion of glass and metal, before he gets out and walks towards another version of the car, taking his seat in the front.&nbsp;The perpetual&nbsp;repetition raises questions on the real narrative and world this concept takes place in, and is a brilliant opener&nbsp;for a planned series of collaborations between the director&nbsp;and artist.&nbsp;"This is the&nbsp;starting point of four upcoming music videos for Victor Solf," explains&nbsp;Liswaya. "This video is an introduction to the central element of our visuals, the car which becomes the direct metaphor of a beating heart. Its engine roaring and crystallising around a metallic shell to protect itself from impacts that are too strong." &nbsp;&nbsp;

France

Liswaya

Alix

Scorpion

Kija King

Pau Muñoz

Vincent Flornoy

Sacha Hayon

Hugo Brossard

Prudence Palle

Pierre-alexis Hermet

Chloé Demoussis

Romain Bourzeix

D-seed

Love Is Key / Caroline

Caroline Records

Alternative

Indie

Victor Solf 'I Don't Fit' by Liswaya

Victor-Solf-'I-Don't-Fit'-by-Liswaya

A powerful chronicle of a toxic love for&nbsp;Ichon, by new directing team Exotica.Over the 11 minute duration of&nbsp;Elle Pleure En Hiver,&nbsp;the film depicts the evolution of the relationship between Ichon and Maya - played by Melodie Adda.With the sense of confinement of the pair in a Paris apartment - a quasi-voluntary version of the universal experience&nbsp;of lockdown -&nbsp;&nbsp;comes&nbsp;an enchroaching madness, and impending doom...

Gwen Ghelid

Editor

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